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Did you know that there are 3.5 billion searches performed every day on Google? That means that no matter your line of work, people are searching for your business online.
At present, SEO goes hand-in-hand with engaging and value-adding content on your website. With a smart distribution of keywords and a solid understanding of search engine algorithms, our SEO experts will optimise your website to put you at the top of relevant searches. SEO has ~20x more traffic opportunity than PPC on both mobile and desktop. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time.
Search engine optimization (SEO) marketing is a significant driver of business and market share expansion these days more than it has ever been in the past. SEO is used to increase the likelihood that people who are interested in your website content find it when they type a query into a search engine (i.e. Google, Yahoo, Bing).
When you type a query into a search engine, it analyzes all web pages and returns a list of sites that address your question. For companies good SEO includes (although not limited to) evaluating the types of content you have on your website, checking your website structure for duplicate content, tags and categories that hurt your rankings, good meta data for each different page and a minimal amount of internal linking, even your contact information and of course being mobile friendly. With majority of people searching through their smartphones, having a website that is 100% mobile optimized is a must.
Search engines have criteria, also known as an algorithm, that is used to select which pages appear in the results. Our job as SEO experts is to optimize your site so its relevance is recognized by search engine algorithms and it’s ranked higher. There are several factors that go into optimizing a website including links, keywords, content, site functionality, site design, and more.