Digital marketing for all businesses
Digital marketing can work for any business in any industry. Despite what your organization sells, advanced digital marketing techniques still includes creating of buyer personas to easily recognize and identify the target audience their preferences, necessities and requirements and crafting important and compelling online content. In any case, all organizations are differently built with different goals and objectives, hence why the same digital marketing strategy should not be copied nor implemented in the same way. There is no ‘one-strategy’ that suites all concept.

Business to Business (B2B) Digital Marketing Strategies
For organization that are B2B, the digital marketing strategies are probably going to be based on online lead generation while the ultimate objective is for the business sales or tele sales teams is to deal with the customer requests. Consequently, the job of your marketing strategy is to attract, create engagement and convert the most qualified customer inquiries by your sales reps by means of different online channels, driving the online traffic to a site/microsite/landing page for registration purposes. Besides your website, we recommend that businesses focus on several B2B focused platforms such as LinkedIn where your target audience is likely to spend their time while online.

Business to Consumer (B2C) Digital Marketing Strategies
In B2C focused organizations and depending upon the value of the products/services, almost certainly, the objective of your marketing and digital strategies is to attract your customers to your site/microsite/landing page and converting them to customers without having to involve the sales or tele-sales experts.
Thus, it is more likely to concentrate on ‘leads’, and more likely to concentrate on building a an exceptional customer journey, from the second somebody sees your digital assets and lands on your site, to the second that they proceed with their purchase. This often means your sales items are featured on the higher end of the funnel, then it may on B2B customer journey, meaning that it is recommended to include clear, precise and strong call to action messages (CTA’s) in your ads. For B2C organizations, channels like Instagram, Facebook, Twitter, Snapchat, Tik Tok and Pinterest can frequently be more important than business-centered platforms such as LinkedIn.

What is the role of digital marketing to a company?
In comparison to most offline marketing methods, digital marketing permits advertisers to see exact outcomes progressively. While placing an ad in a paper, it is hard to evaluate what number of individuals really turned to that page and focused on your advertisement. There is no sure method to know whether that advertisement was powerful enough and converted to any deals and it is difficult to measure how many views or impressions it landed.  With digital marketing on the other hand, it is easy to measure return of your investment (ROI) of practically any amount spent on digital marketing. Below are some examples:

Website Traffic
For businesses focused on digital marketing, it is easy to calculate the accurate number of individuals who have seen or visited your site’s landing page by adapting various types of analytics tools available. Furthermore, you will have an overview of how many and which pages they visited, how long time they stayed on your site, what devises they used while browsing, where they originated from, among other digital analytics.
This insight helps organizations prioritize which online channels to invest their marketing budget and energy in, in light of the quantity of individuals those channels are diverting and converting on your site. For instance, if just 10% of your traffic is originating from organic inquiry on your website, you will perhaps invest more into SEO in order to increase this percentage with time. 

On the other hand, while with offline marketing it is hard to tell how many individuals are engaging with your brand before they proceed on their buyer journey and interact with your sales team, digital marketing allows you identify various online habits, trends and patterns in your consumer behavior before they reach their final stages of their customer journey, which is a testament that your business can make more informed decisions about how to attract them at the top of the marketing and digital funnel.

Content Performance and Lead Generation
Envision you created a brochure or leaflet and posted it through individuals’ letterboxes – that pamphlet is a type of content and considered offline marketing. The issue is that you will never know the number of individuals that opened your leaflet, or the number of individuals tossed it straight into the garbage.
Presently envision that you had that leaflet on your website as an e-brochure. You can quantify precisely what number of individuals saw it, downloaded it, and you can gather the contact details of the individuals who download it through registration forms. Not only are you able to quantify the number of those who engaged with your content, but at the same time you’re producing qualified leads when a brochure is downloaded.

Attribution Modeling
Crafting a powerful digital marketing strategy, along with the right systems, tools, software’s and technologies will enable you to monitor the entire process and sales back to various touch-points the customers are facing on their journey and interaction with your brand, products and services. This is called attribution modelling, and it allows you to distinguish the trends and online habits of your customers and the ways they purchase your products, helping you to settle on progressively more informed choices about your digital and marketing strategies, and which parts of the sales cycle will require refining.

Creating the synergies between the sales and marketing strategies becomes crucial in perfecting the whole process, and per Aberdeen Group, organizations with solid sales and marketing alignment accomplish a 20% yearly growth rate, contrasted with a 4% decrease for organizations with poor alignment. If there is an opportunity for you to improve your customer’s’ buyer journey through the adaption of digital technologies and innovations, it is likely to reflect positively on your overall business.