“It’s hard to find things that won’t sell online” – Jeff Bezos, Founder, CEO & President of Amazon.

It is no secret that digital lead generation plays a crucial role in the success of any business today, as it is considered to be the initial step in the sales funnel. With evolving technologies and the ever changing algorithms by online platforms such as Google, Facebook, Instagram, Snapchat and others, online lead generating can seem overwhelming and complicated for many, but it doesn’t need to be. With the right digital partner, companies can flourish in no time both through increased sales through digital lead generation and through awareness of their brand, products and services.

It’s the spirit of the moment and if you don’t embrace it, you will remain far behind in the race. Most companies are going through a transitional phase becoming digitized. However, there are some key elements to be successful when it comes to digital marketing and one must know and understand which platforms works the best for its business. There is no set formula and only with experience will one be able to use all the digital platforms in a beneficial manner, as digital marketing can be very costly. Here are some of the many advantages of Digital Marketing:

• Digital marketing increases sales
• Open growth options for small and medium businesses
• Conversions and lead generations are much higher than other marketing techniques
• Connect with your customers anywhere in the world
• Brand building and trust factor
• Cost effective way to promote business (if used correctly)
• Earn high growth rates and trackable conversions

Targeting your clients globally

Independent of your company location, digital experts are able to target your clients/prospects anywhere in the world – instantly. When targeting internationally and based on nature of each location, there are certain variables that agencies such as Blupord adapt in order to successfully execute each digital requirement. Following are a few important variables:

• Research & Analysis – Online consumer behaviour and shopping habits are different in each country, hence why thorough research and analysis is crucial step of the initial digital lead generation process. Collecting valuable information about your buyer personas can be detrimental in the overall execution of the campaign.
• Market Adaption – Each market segment based on their country of origin reacts differently to online advertisements, hence why market adaption is required for most of the locations we target.
• Content & Creatives – Content and creatives is what your target audience will firstly encounter during their online customer journey, and it is important to carefully craft each digital asset for it to appeal and suit each market. Each is designed to engage the audience while representing the services or products in the ideal way creating the need to register and exchange their personal details with you.
• Language Options – Dependent of the chosen locations of your target audience, translations of each campaign might play an instrumental role when engaging and communicating directly to the target audience.
• Digital Channels & Optimization – All the selected online channels are interconnected in order to form omni-channel customer journeys, and each is custom selected based on client’s objectives.
• Data Analysis & Re-Targeting – High performance campaigns commence with awareness and building of qualified traffic, including the required data, which is test optimized for targeted reach,  followed by the re-targeting campaign and ongoing engagement with the audience.

Prior to commencing any digital high performance campaign, for each new client requirement a digital strategy is custom-made , and only tested digital channels will be deployed for ultimate campaign success and optimization.

Omni-channel Digital Marketing Strategies

“All omni-channel experiences will use multiple channels, but not all multi-channel experiences are omni-channel”.  Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. In order to commit to quality leads, Blupord has introduced a unique CPL model ensuring our clients receive high-quality leads for their products and services, regardless of where in the world they are targeting their audience.

The “ingredients” to successful execution 

• Accurate Targeting Selection – It is important to focus on narrow targeting to build a sensible audience based on ideal buyer persona
• Compelling & Specific Content – The content writing strategy focuses on giving accurate information in a creative way, so users easily engage
• Omni-channel Publishing – Ads are published on suitable channels, optimized and narrowed down based on performance
• Optimized Re-targeting – The non-converted leads are re-targeted, which are those users identified based on their time-spent or content-depth matrix

Furthermore, signing up with Blupord for digital lead generation will assist you achieve your campaign objectives and furthermore beyond the leads our focus is on:

• Click through rates
• Frequency of engagement
• Depth of engagement
• Impression counts
• Broadcasting schedules
• Device behavior

Each digital lead generation campaign is created in a seamless and responsive way, providing multi-screen user experience meaning that regardless of the device a customer is using, your ad will be presented in the most effective and presentable way.

Campaign objectives – Identifying buyer personas 
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of a businesses ideal customer. Identifying buyer personas helps us greatly in marketing, sales, product, and services internalize the ideal customer we are aiming to attract and relate to our customers as ‘real humans’. Having a deep understanding of your buyer persona(s) is critical to driving the right content creation, product development, sales, follow up strategies and more, and really anything that relates to customer acquisition and retention.

Objective A
Thorough audience research and identifying customer pain points it will allow you to identify customer goals.

Objective B

Understand how your brand can help; turn your research into buyer personas and learn how to use personas to guide your marketing.

Summary – Lead Generation Best Practices
In summary, following are a few effective tips that can help you implement your lead generation strategies:

• Campaign objectives & budgeting: Firstly, start off with identifying what are the selected products or services that you would like to promote and focus on creating engaging content with key USP’s. Identify what are the lead magnets that you should implement in order to obtain further quality leads. Secondly, ensure that your budget is sufficient and can enable the recommended digital lead generation strategy to be effectively implemented.
• Buyer personas: Everything begins with recognizing the identity of your audience. It is important to be aware of what your audience finds challenging, define the ways you can help them, and develop relevant products or quality content that resonates with them.
• Lead qualification: Lead qualification is the attribute that can predict if your leads have the potential to finalize the purchase cycle successfully. There are two stages of qualifying a lead: Marketing and sales.
• Segmentation: Segmentation stands for breaking down your base of leads into small units and using their actions to send additional appealing marketing information to them. It enables you to prioritize your leads based on their level of engagement with your content.
• Personalization: It is used to make your audience feel unique by customizing the experience based on the hints they drop throughout the web. You can use available data from browsing history, device location, and opt-in forms or lead magnets to make them feel special using the details you generate about them.
• Automation: It is a combination of mechanisms that enables you to leverage on lead generation by converting visitors into leads and eventually leading them to the bottom of the sales funnel where they finally make a purchase.