The omnichannel marketing approach is easier to understand once we divide it into different segments, so let’s start. Firstly, the meaning of ‘omni’, which means combining all things together, and by adding the ‘channel’ to omnichannel, we are now referring to the concept of using all channels to create a single, unified customer experience. Omnichannel can include both online and offline channels – websites, email, physical stores, digital platforms, etc – as well as all devices from desktop to mobile and everything in between.

An omnichannel marketing strategy, on the other hand, combines the use of digital and traditional marketing channels in order to provide a consistent message and experience. The experience adapts to customers based on their journey and is consistent regardless of where the customer engages.

Omnichannel marketing requires a holistic approach to customer journeys and all the places where customers interact with your brand. When you grasp where customers engage, you will also be able to collect unified customer data and design your communication channels to work in concert – instead of in opposition – to one another.

How do ‘multichannel’ and ‘omnichannel’ marketing differ?

There is a significant difference between multichannel and omnichannel marketing in the way in which systems work together to engage customers. Even though both approaches aim to engage customers on various channels, omnichannel marketing focuses on the integrated and consistent nature of engagement across these channels while multichannel marketing is less connected and is more concerned with distribution through different channels.

Unlike multichannel marketing, where the decision of how to engage is left to the customer, omnichannel marketing ensures that the message is seamless and consistent no matter what channel they choose.

Omnichannel marketing: what are the benefits?

There are several benefits to omnichannel marketing that justify the effort and planning involved. The most important benefit is customer satisfaction. As omnichannel marketing focuses on delivering seamless information and experiences, brands deliver exceptional customer experiences – which is the deciding factor for consumers when evaluating and choosing a brand.

In addition to customer satisfaction, revenue and business success are also impacted by customer satisfaction. Increasing customer satisfaction can result in increased customer retention and loyalty, which can have a significant effect on revenue. According to some studies, a 5% increase in customer retention can lead to profit increases between 25% and 95%.

In addition to customer satisfaction, brands also gain the following benefits from omnichannel marketing:

• 360-degree customer view
  Omnichannel marketing allows you to collect customer data from disparate sources, as well as unify them by combining cookie data, point of sale data, loyalty program data, and more. In this way, the creation of a full customer profile is made possible, which leads to stronger personalization efforts, better campaign design, and more, thereby contributing to high conversion rates.
• Teamwork and synergy
  A key component of omnichannel marketing is integration, not just from the end-user perspective, but also from the internal process perspective. As a result of omnichannel marketing, teams will need to work together to coordinate campaigns, messaging, and distribution, while also sharing customer data – thus increasing collaboration as teams aim for the same goal.
• Cost-effective marketing
  As a result of omnichannel marketing, we’ll be able to determine what’s working and what’s not. As a result of this data, brands can tailor strategies more effectively as they will gain a deeper understanding of what channels and methods are delivering higher ROI.

How does headless marketing enable omnichannel marketing?

Content teams and marketers can create content once and display it across all devices and channels by using a headless content management system (CMS). In order for omnichannel marketing to thrive, teams need an effective way to distribute content across channels and collect data from these interfaces to produce a 360-degree view of the customer. A headless CMS serves both those purposes and helps teams distribute content efficiently and effectively across channels while also collecting customer data.

How can omnichannel marketing benefit business?

Businesses that are trying to grab the attention of consumers in an age where customer experience is a key influencer in decision-making should have an omnichannel marketing strategy in place. As a result, it is important to ensure that you have a strategy and tools in place first to ensure that your experience executing omnichannel marketing is as seamless as the one you aim to deliver to your customers. 

For assistance with your omnichannel strategy connect with Blupord team today at [email protected]

“It’s hard to find things that won’t sell online” – Jeff Bezos, Founder, CEO & President of Amazon.

It is no secret that digital lead generation plays a crucial role in the success of any business today, as it is considered to be the initial step in the sales funnel. With evolving technologies and the ever changing algorithms by online platforms such as Google, Facebook, Instagram, Snapchat and others, online lead generating can seem overwhelming and complicated for many, but it doesn’t need to be. With the right digital partner, companies can flourish in no time both through increased sales through digital lead generation and through awareness of their brand, products and services.

It’s the spirit of the moment and if you don’t embrace it, you will remain far behind in the race. Most companies are going through a transitional phase becoming digitized. However, there are some key elements to be successful when it comes to digital marketing and one must know and understand which platforms works the best for its business. There is no set formula and only with experience will one be able to use all the digital platforms in a beneficial manner, as digital marketing can be very costly. Here are some of the many advantages of Digital Marketing:

• Digital marketing increases sales
• Open growth options for small and medium businesses
• Conversions and lead generations are much higher than other marketing techniques
• Connect with your customers anywhere in the world
• Brand building and trust factor
• Cost effective way to promote business (if used correctly)
• Earn high growth rates and trackable conversions

Targeting your clients globally

Independent of your company location, digital experts are able to target your clients/prospects anywhere in the world – instantly. When targeting internationally and based on nature of each location, there are certain variables that agencies such as Blupord adapt in order to successfully execute each digital requirement. Following are a few important variables:

• Research & Analysis – Online consumer behaviour and shopping habits are different in each country, hence why thorough research and analysis is crucial step of the initial digital lead generation process. Collecting valuable information about your buyer personas can be detrimental in the overall execution of the campaign.
• Market Adaption – Each market segment based on their country of origin reacts differently to online advertisements, hence why market adaption is required for most of the locations we target.
• Content & Creatives – Content and creatives is what your target audience will firstly encounter during their online customer journey, and it is important to carefully craft each digital asset for it to appeal and suit each market. Each is designed to engage the audience while representing the services or products in the ideal way creating the need to register and exchange their personal details with you.
• Language Options – Dependent of the chosen locations of your target audience, translations of each campaign might play an instrumental role when engaging and communicating directly to the target audience.
• Digital Channels & Optimization – All the selected online channels are interconnected in order to form omni-channel customer journeys, and each is custom selected based on client’s objectives.
• Data Analysis & Re-Targeting – High performance campaigns commence with awareness and building of qualified traffic, including the required data, which is test optimized for targeted reach,  followed by the re-targeting campaign and ongoing engagement with the audience.

Prior to commencing any digital high performance campaign, for each new client requirement a digital strategy is custom-made , and only tested digital channels will be deployed for ultimate campaign success and optimization.

Omni-channel Digital Marketing Strategies

“All omni-channel experiences will use multiple channels, but not all multi-channel experiences are omni-channel”.  Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. In order to commit to quality leads, Blupord has introduced a unique CPL model ensuring our clients receive high-quality leads for their products and services, regardless of where in the world they are targeting their audience.

The “ingredients” to successful execution 

• Accurate Targeting Selection – It is important to focus on narrow targeting to build a sensible audience based on ideal buyer persona
• Compelling & Specific Content – The content writing strategy focuses on giving accurate information in a creative way, so users easily engage
• Omni-channel Publishing – Ads are published on suitable channels, optimized and narrowed down based on performance
• Optimized Re-targeting – The non-converted leads are re-targeted, which are those users identified based on their time-spent or content-depth matrix

Furthermore, signing up with Blupord for digital lead generation will assist you achieve your campaign objectives and furthermore beyond the leads our focus is on:

• Click through rates
• Frequency of engagement
• Depth of engagement
• Impression counts
• Broadcasting schedules
• Device behavior

Each digital lead generation campaign is created in a seamless and responsive way, providing multi-screen user experience meaning that regardless of the device a customer is using, your ad will be presented in the most effective and presentable way.

Campaign objectives – Identifying buyer personas 
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of a businesses ideal customer. Identifying buyer personas helps us greatly in marketing, sales, product, and services internalize the ideal customer we are aiming to attract and relate to our customers as ‘real humans’. Having a deep understanding of your buyer persona(s) is critical to driving the right content creation, product development, sales, follow up strategies and more, and really anything that relates to customer acquisition and retention.

Objective A
Thorough audience research and identifying customer pain points it will allow you to identify customer goals.

Objective B

Understand how your brand can help; turn your research into buyer personas and learn how to use personas to guide your marketing.

Summary – Lead Generation Best Practices
In summary, following are a few effective tips that can help you implement your lead generation strategies:

• Campaign objectives & budgeting: Firstly, start off with identifying what are the selected products or services that you would like to promote and focus on creating engaging content with key USP’s. Identify what are the lead magnets that you should implement in order to obtain further quality leads. Secondly, ensure that your budget is sufficient and can enable the recommended digital lead generation strategy to be effectively implemented.
• Buyer personas: Everything begins with recognizing the identity of your audience. It is important to be aware of what your audience finds challenging, define the ways you can help them, and develop relevant products or quality content that resonates with them.
• Lead qualification: Lead qualification is the attribute that can predict if your leads have the potential to finalize the purchase cycle successfully. There are two stages of qualifying a lead: Marketing and sales.
• Segmentation: Segmentation stands for breaking down your base of leads into small units and using their actions to send additional appealing marketing information to them. It enables you to prioritize your leads based on their level of engagement with your content.
• Personalization: It is used to make your audience feel unique by customizing the experience based on the hints they drop throughout the web. You can use available data from browsing history, device location, and opt-in forms or lead magnets to make them feel special using the details you generate about them.
• Automation: It is a combination of mechanisms that enables you to leverage on lead generation by converting visitors into leads and eventually leading them to the bottom of the sales funnel where they finally make a purchase.

Through the time and digital evolution along with the ever-changing consumer trends, the lead generation models have also gone through evolution.  We have witnessed changes that might have taken years before, reducing to months, weeks and days, and now hours. With all the new changes, innovations and digital transformations, both businesses and consumers are empowered today.

In today’s world some of the lead generation methods can be described as: Listings, pay per impression, premium listings, discounted deals, pay per interaction and pay per transaction. This has contributed to higher online competition and vast adaption of the same models by most companies within the same space. The changing market conditions both locally and internationally, entrepreneurs must learn to adapt to the continuously evolving technologies and embrace changes that come with it – this is the only way to remain competitive and excel in their respective industries.

What is lead generation?
In simple terms, the definition of lead generation is described as: The marketing process of stimulating and capturing prospect interest for products/services in order to develop pipeline for the sales teams.

Generating leads today means accurately using digital channels that will perform in order to provide in return high ROI for businesses. The pace and abundance of information available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads, prior to passing them to sales for conversions.

Why is Lead Generation Important?
With the changing buying process, and the requirements to explore new and better ways to reach buyers and cut through the online clutter, companies today are getting more and more educated on the digital marketing strategies and they understand they must now focus on being found online while implementing various digital techniques in order to accurately target the buyers whilst building continuous relationships with them.

How to start your lead generation journey?

Businesses that are interested in lead generation for their business firstly need to do their research to understand which is the perfect agency for their business, which means the agency that you select should have the right understanding of your goals and objectives of your campaign, and they must fully understand your offering and the buyer personas. Each new digital lead generation requirement should offer a unique digital strategy which should include the details about your objectives and an outlining of the digital platforms along with the digital assets that are suitable for your business.

Depending on your business and your target audience, the digital agency will work out the best digital method for you, ranging from what digital platforms should be used in order to achieve your goals while carefully managing your digital budgets.

For instance, in the cost per lead model (CPL), agencies like Blupord will utilize our track record and our digital skills to firstly prepare a digital strategy for each campaign outlining all the relevant platforms that will work for your target audience and those that can be included within your budget. This way we will generate qualified leads and guaranteed leads for your business, ensuring that each ad set is monitored, analysed and optimized at all times providing you high ROI. In the CPL model, you will only pay for the promised leads – and rest is taken care of by our team leaving you time to do other important things in your daily routines. The leads generated are highly targeted to the right customers, in the right way, at the right time.

Sometimes, in order to create the most effective synergies between paid and organic ads, we can assist your team with branding objectives and awareness, social media, SEO, PPC, website development, e-commerce and other key digital pursuits.

When it comes to the targeted lead generation in Dubai, UAE, GCC or anywhere in the world, our team of digital experts will ensure to prepare distinctive international strategies adapted to each market ensuring you receive quality leads or customer enquiries at all stages of the campaign duration.

We are only a call away – chat to our team today and start receiving your leads in no time!

ALL YOU NEED TO KNOW ABOUT DIGITAL MARKETING
With the expanding usage of internet today, the number of individuals surfing the web is increasing day by day. The manner in which individuals surf and shop truly has changed overtime – where the highest number of shopping is moving to online which means offline marketing is no longer as effective as it used to be. Advertising and marketing has consistently been about connecting businesses and consumers, or businesses with businesses, and in today’s world that implies you have to meet your customers where they are investing their energy and time: On the internet.

Overview
Digital marketing incorporates utilization of marketing activities through electronic gadget or the web. Organizations benefit from digital channels, for example, search engines, social media, email, and various sites/microsites/landing pages in order to connect with present and new clients.

Digital Marketing Role to an Organization
Traditionally, the role of marketing included advertising, print promotions, selling, or physical showcasing, digital marketing is taking place online and electronically. In view of this, there are unlimited opportunities for organizations to get their brand and image online through various digital activities such by means of email promoting, drawing in recordings, internet-based life, or site-based advertising openings.

Today, digital marketing is crucial for any business as it provides measurable brand awareness and results. As content is increasingly important, online customers are relying on it as it becomes important part of their customer journey and loyalty to a brand. In order to remain competitive, business owners must embrace the benefits of digital marketing grasping all the ways their business can take the advantage of all its offerings.

Since digital marketing offers such variety of options and various strategies in achieving results, we suggest that you get inventive and try various options with an assortment of showcasing strategies on a carefully planned budget.

How does a business characterize Digital Marketing?
Digital marketing is characterized by the utilization of different online strategies, tactics, growth hacking fundamentals and channels to interface with clients where they invest quite a bit of their time and energy: on the web. From the site itself to a business’ digital assets, digital marketing encompasses all types such as email marketing, social media paid advertising, online brochures and e-papers, case studies, and beyond – there’s a range of strategies that fall under the umbrella.

Given the ideal brief and targets of your business, digital marketing creates a clear image of how each online effort will bolster your objectives. Contingent upon the objectives of your marketing strategies and aims, digital marketing activities support organizations can bolster a bigger crusade through both free and paid channels – each giving advantages to your business.

For instance, through creation of multiple blog posts that serve the purpose of generating the leads, these can be promoted through both paid and organic posts, and blasted to your database or through third party platforms promoting people to download and this way obtaining their interest.

Different Types of Digital Marketing
1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Pay Per Click (PPC)
5. Affiliate Marketing
6. Native Advertising
7. Marketing Automation
8. Email Marketing
9. Online PR
10. Inbound Marketing
11. Sponsored Content

Following is a review of probably the most widely recognized digital strategies and the channels:

Search Engine Optimization (SEO)
Web optimization is the way toward optimizing your website in order to appear and rank higher on search pages, for example, Google, which implies you are expanding the measure of natural (or free) traffic you to your site. Website, blogs and infographics are some of the main channels that benefit from SEO.

The following are a few different ways to execute SEO so as to produce qualified traffic to your site:

• On page SEO: This kind of SEO centers around all substance that is found “on the page”, that is all the page content. By examining keywords for their search volume and purpose (or importance), you can address inquiries for users and rank higher on the internet searcher results pages (SERPs).
• Off page SEO: This sort of SEO centers around all activities that happes “off the page” when hoping to upgrade your site, for example, inbound connections/links, otherwise called backlinks. The quantity of distributers that connect to you, and the relative “authority” of those distributers, influence how profoundly you rank for the catchphrases/keywords applicable to your business. By networking with different publishers, composing visitor posts on these sites (and connecting back to your site), and creating external attention, you can earn the backlinks and moving your site up on all the privilege of SERPs.
• Technical SEO: This kind of SEO centers around the backend of your site, and how your pages are coded. Picture compression, structured data, and CSS record optimization are all the various types of specialized SEO that can help expanding your site loading time – a significant positioning variable according to search engines like Google.

Content Marketing
Content marketing is progressively significant as it helps with the creation and promotion of content assets for the purpose of creating stronger brand exposure, traffic increase, inquiries, and new clients. Following are key channels that have significant influence in the content strategy:

• Blog posts: Crafting unique content as a blog or a story helps with the accurate or desired positioning of your organization to positioning the company as industry leader and moreover it produces organic traffic to your site. This at last gives you more chances to turn users into leads.
• E-books and whitepapers: Ebooks, whitepapers, and comparative content further assists the users on the site by providing compelling information they might be looking for. It additionally allows you to exchange content for a user’s contact information, creating leads for your organization and moving individuals through the overall customer journey.
• Info-graphics: Info-graphics are a type of visual material that enables site visitors to envision an idea of the content while summarizing the key ingredients representing it visually, which in turn educates the target audience about your company, the products and services.

Social Media Marketing

Social media are various online platforms that assist a company with enhancing their image, promoting the brand, content, and images that all contribute to enhance the brand awareness, traffic, and create client requests. The channels include:
• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Tik Tok

Having business nearness on these stages is getting progressively imperative to organizations as it gives you the opportunity to attract and inform current clients and entice new clients and prospects.

Pay Per Click (PPC)
PPC is a technique for directing people to your site by paying a distributer each time your advertisement is clicked. One of the most well-known kinds of PPC is Google Ads, which permits you to pay for top spaces on Google’s web index results pages at a cost “per click” of the connections you place. Different channels where you can utilize PPC include:
• Paid promotions on Facebook: Here, clients can pay to modify a video, picture post, or slideshow, which Facebook will distribute to the news feeds of individuals who coordinate your business’ audience
• Twitter Ads: Users can pay to put a progression of presents or profile identifications on the news sources of a particular audience, all devoted to achieving a particular objective for your business. This objective can be site traffic, more Twitter supporters, tweet commitment, or even application downloads, and new clients.
• Sponsored Messages on LinkedIn: Users can pay to send messages straightforwardly to explicit LinkedIn profiles dependent on their industry, titles and areas.

Affiliate Marketing
This is a kind of performance-based marketing where you get commission for advancing another person’s products/services on your website. Partner advertising channels include:
• Hosting video advertisements through the You Tube Partner Program
• Posting partner links from your web-based social networking accounts

Native Advertising
Native advertising alludes to commercials that are basically content-driven and included on platform by other, non-paid advertisements. BuzzFeed sponsored content are a great example, however numerous individuals likewise consider social media ads as native such as Facebook and Instagram promotions.

Marketing Automation
Marketing automation is innovation within technology and software’s, ramming that oversees promoting multi-functional digital campaigns, over numerous channels automatically. With marketing automation, organizations can target clients with automated and custom-made messages across email, web, social, and content. Messages are sent consequently, as indicated by sets of guidelines called work process, instead of physically sparing you a lot of time. Work processes might be characterized by formats, custom built, or changed to accomplish better outcomes.

• Emailers & newsletters: Email automation doesn’t simply permit you to naturally send messages to your subscribers. It can likewise assist you with contracting and growing your contact list focusing only on those individuals who wish to get them in their inboxes.
• Social media post planning: If you need to develop your brand essence on social media platforms for your organisation, you schedule your posts as often as possible. This makes manual posting a touch of a boisterous procedure. Social media scheduling software’s can push your company content to all the networking channels for you, so you can invest more energy concentrating on content methodology and strategies.
• Lead-nurturing work processes: Preparation of campaigns that will turn into high performance and generate the leads, converting them to clients, can be a long and tricky procedure. You can automate that procedure by sending leads or inquiries specific information, for example, an e-book, brochure etc.
• Campaign tracking & reporting: Marketing efforts can incorporate a huge number of various individuals, messages, content, website pages, calls, and the sky is the limit from there. Marketing automation can assist you with arranging all various work into one direction and track performance of each campaign based on the progress of all of the variables over time.

Email Marketing
Organizations use email marketing as a method of communicating directly with their target audience. Email is extensively used to promote various content, discounts, events, promotions and more, further directing the target audience to a website, microsite or landing page of your organization. Following are types of email marketing campaigns:

• Blog membership bulletins / newsletters
• Follow-up messages to site visitors who visited or download a document
• Customer welcome messages
• Seasonal / holiday promotions to loyalty programs and members
• Tips or comparative content for client nurturing
• Promotional lead generation emails for new products / services / offers

Online PR
Online PR is the act of protecting earned online coverage with online publications, web journals, blogs and other content-based websites. It is a lot of like conventional PR, however in the online space. The channels you can use to augment your PR endeavors include:

• Reporter outreach by means of online social platforms: Conversing with journalists on Twitter, for instance, is an incredible method used to build up a relationship with the press that produces earned media open doors for your organization.
• Engaging reviews of the organizations: When somebody provides their online reviews of your organization, regardless of whether that review is positive or negative, your nature may be not to interact with it. Despite what might be expected, humanizing your brand by providing valuable responses is considered a powerful move for your company in the eye of your target audience allowing you to portray a positive image and convey ground-breaking informing that secures your notoriety.
• Engaging remarks on your own site or blog: Similar to the manner in which you’d react to reviews of your organization, reacting to the individuals who are reading your content is the most ideal approach to create gainful conversation around your industry.

Inbound Marketing
Inbound advertising alludes to a promoting approach wherein you draw in, connect with, and engage with prospects at each phase of their purchaser’s journey. You can utilize each method of the digital strategies outlined above, all through an inbound marketing strategy, to make a client experience positive cooperation with them, and not against them. Here are some exemplary instances of inbound marketing versus conventional outbound marketing:
• Blogging versus pop-up advertisements
• Video advertising versus commercial advertising
• Email contact records versus email spam