Every so often, we get asked: “Do I really need to use Stories to grow on Instagram?” It’s common: Camera shyness can be a real issue, but it doesn’t have to stand in the way of growing your influence, especially if you’re looking to enhance your content! In this digital age, it’s one of the best tools that you can use to grow, so why not use it to your advantage? Here are a few reasons why Instagram Stories are so important.

Growing Stories

Since its debut in 2016, Instagram Stories has grown exponentially. Approximately 500MM Instagram Stories users are active every day, according to TechCrunch (half of Instagram’s 1 billion users). Adding to the power that Stories has, Instagram has seen a 100MM user increase in just six months since reaching 400MM daily users in June 2018. To make that number even bigger, Stories were only used every day by 250MM people in 2017! It’s safe to say that most of your audience is on Instagram Stories and they can’t wait to learn more about you and your brand on Instagram Stories.

Watch-Time Is Increasing

Besides growing the user base, watch time on Instagram Stories has been rising at a rapid pace over the past year. As reported by TechCrunch, Instagram video watch time has increased 80 percent year-over-year, and the number of videos shared has increased fourfold. Users, as well as brands, have been increasing their stories usage to create more dynamic and engaging content, resulting in much more watch time. It may seem like you have more Stories to compete with, but it also means that you can get creative and see what other profiles do to engage their audiences. Take this as a chance to improve your content!

Ad Dollars on Instagram

Almost one in three brands invest their ad dollars on Instagram, which represents 23% of their ad budgets, mostly due to Instagram Stories. More brands are realizing the value of investing their ad spend on social media, but most importantly in Instagram and Instagram Stories ads, according to a recent Merkle study. While Instagram sponsored posts and ads do not allow you to create dynamic ads while users are watching Stories, Instagram Stories allows you to create an impact that will cause them to watch your ad and convert.

Increase Engagement with Stories

Instagram Stories can help you elevate your visual content strategy; the tools available in the application allow you to get to know and understand your audience 10x better. With Instagram Stories, you can learn more about your audience than just reading their comments on your posts. Using the Poll, Question, and Emoji Slider stickers on Stories, you can allow them to further engage in your brand conversation by allowing them to vote, rate, and express their opinions and thoughts. You can take advantage of these features to help you develop a content strategy based on audience responses and feedback.

Utilizing the See More Feature

With Instagram Stories, you can go beyond your bio link and drive more traffic to your website with the ‘See More’ option. In addition to engaging with your audience and displaying your brand’s personality, you can drive traffic to your site beyond just the link in your bio. Through the ‘See More’ Feature, you can take your brand beyond social and convert more followers back to your site if you have over 10K followers or are “verified” on Instagram. In addition, if you have a visually impactful Story with a clear call to action to drive followers back to your site, you will see your conversion rates increase over time.

Boosting Sales with Shoppable Stories

You can not only drive more views to your content but also increase sales with ‘Shoppable Stories’. For example, if your business sells products, then by creating Stories that visually market the products and illustrate how it’s used, your audience will be more likely to purchase. You don’t need to restrict yourself to one swipe-up link if you’re showcasing multiple products. As long as your Instagram account has ‘Shoppable Stories’ capabilities, you can tag the products from your product catalog just like you do when you tag another Instagram account and let your followers purchase directly from your Story.

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In the advanced world, internet-based life has become a significant piece of a fruitful advertising methodology. Online networking stages like Facebook, Instagram, Twitter, and so on offer a great deal of chances for brands to exhibit their items. These stages are allowed to utilize, and you can straightforwardly communicate with a bigger group of spectators on the double. You don’t have to put a great deal of cash in building an advertising procedure that incorporates online networking recordings. Regardless of whether you have a little or an enormous business, it’s time that you pay attention to web-based life showcasing.

In view of measurements shared by Lyfe promoting, 93 percent of recordings on Twitter are gotten to from cell phones. Perspectives on marked video content on YouTube has multiplied over the most recent three years. Besides, Facebook live recordings get multiple times more remarks that a normal video. Every one of these insights show that video content is popular via web-based networking media systems. This is on the grounds that twenty to thirty-year old interface more to recordings via web-based networking media. Web Marketing Video Council has discovered that in excess of 60 percent of brands are utilizing online networking recordings effectively for advancements. Consequently, almost certainly, your rivals are additionally utilizing the intensity of internet-based life video to grow their client base.

Instagram is a ground-breaking web-based social networking stage that enables you to share pictures and recordings on the web. Techcrunch has been examining Instagram patterns since its dispatch. According to their investigation, Instagram crossed the limit of 1 billion month to month dynamic clients in 2018. Additionally, Instagram is right now developing at a pace of 5 percent for every quarter, the most elevated among online life stages. In this way, Instagram ought to be your first decision in displaying your image’s item and administrations. In this article, we will take you through certain approaches to utilize Instagram recordings for connecting more group of spectators.

Short Commercials
Make short, important recordings that speak to your image. You can grandstand your item in a creative manner through these recordings with main focus on high quality video production & editing. The business can be persuasive, amusing, or enthusiastic. Instagram right now enables you to share a 60 second video on your course of events. With such short recordings, it is anything but difficult to catch the eye of the intended interest group. Likewise, short recordings are ideal to share fresh data about your items. You can share the business in Instagram stories, IGTV or in the Instagram timetable.

Item subtleties
Feature your item’s determinations or an ‘item in real life’ video to exhibit its capacity. Concentrate just on significant highlights to keep the watchers locked in. Keep the video progressively educational and less illustrative. Tender loving care is the way to making a cool and provocative video. You can place the item video in your image’s Instagram page’s course of events for the group of spectators to see whenever. Making such unconstrained recordings pulls in a great deal of consideration.

Do it without anyone else’s help recordings
A successful method to utilize Instagram recordings is to make instructional substance. ‘Do it without anyone’s help’ or ‘how to’ recordings share your items working. This encourages the clients to comprehend the item’s use. You can likewise make investigating recordings identified with any issue that your client may confront. To the point recordings are preferred by the intended interest group as they get applicable data inside a limited capacity to focus time. By sharing such recordings every now and then you can fabricate an association with your current clients.

Off camera video
Clients have gotten fussy in picking an item, consequently it is imperative to set up an association with them. You can make in the background recordings that take them through random data identified with your item. You can even lead snappy learning sessions about tips and deceives identified with your item use. The quick forward video that Sheryl Cole has shared about her work will give some thought. You simply must be innovative and brilliant in catching the correct minutes for your Instagram video.

Instagram Stories Video
Instagram propelled Insta stories in August 2016. Through stories, you can impart pictures or recordings to your devotees for a 24-hour term. This limited ability to focus a need to keep moving and individuals will in general view the narratives as they see one dynamic. You can utilize stories to advance your business as pursues:
Sharing brief time bargains is a decent method to pull in individuals to your items and administrations. You can set up the offer with the goal that it must be recovered during the story’s life expectancy. When individuals become acquainted with about such arrangements, they will desire more.  Let an influencer assume control over your Instagram handle to share a sneak look of the items and markdown offers. A natural face makes certain to pull in more group of spectators.

Live on Instagram
The best component on Instagram is that you can stream live video on it. When you go live on Instagram, you are at the front line of your devotee’s feed. Subsequently, there are high odds of your devotees connecting with your live stream. They get the opportunity to see your stream regardless of whether they aren’t physically part of the occasion. Item reviews, item discharges, Q&A sessions, instructive streams, and so on are a few manners by which you can draw in with your online group of spectators. On the off chance that your occasion is pre-arranged, at that point you can advance it through messages and other online life stages.

Acquire the producers
Give an individual touch to your accounts by presenting your workers who have made your items and administrations. You can get the colleagues to share their adventure in item improvement. Additionally, you can give your representatives a chance to deal with your image’s Instagram represent a day. They would then be able to share insights concerning their work life and the difficult work that goes into making the item. The workers can even direct a Q&A session for the group of spectators to instruct them about the item. Such video sessions make an enthusiastic associate with the intended interest group and more perspectives to your Instagram account.

On the off chance that you aren’t joining the intensity of Instagram into your computerized promoting effort, at that point you are passing up something significant. Instagram’s potential whenever abused appropriately, can take your items higher than ever. There is no ideal method to utilize Instagram video, the strategies referenced above will help you in beginning in doing as such. You can even contract web-based social networking the board offices that will assist you with advancing your items by making some stunning video content.

By Mark S Cooper | Submitted On October 30, 2019