Instagram went through big changes in 2020 making it today a valuable platform for your business.

What started as a platform for just sharing photos, Instagram has also launched a variety of features to help businesses market their products and services directly from the app.

As you plan your Instagram marketing strategy, the following are some crucial facts to learn:

1. Instagram celebrated 10 years in 2020

Instagram had officially launched on October 6, 2010, and till December of that year about a million people had created accounts on Instagram.

2. Instagram is on the sixth most visited website

Though Instagram is primarily used on the mobile phone, still it cracks the top 10 for website visits. People might be viewing your posts on a larger screen than you think!

3. Instagram is top 9h most popular Google query

The top 10 queries contain generic terms like weather and news. Facebook, Google, YouTube, and Amazon also feature in the top 10, and all ahead of Instagram. But, again this is showing a great response to Instagram as this platform is primarily accessed through an app on mobile.

4. Instagram counts for 4th-most used mobile app

Primarily, Instagram is a mobile platform, and globally it is only outranked by Facebook, WhatsApp, and Facebook Messenger.

5. Instagram user statistics

More than 1 billion people from all around the world use Instagram every month, and it is the second-ranked traditional social network in terms of active users, after Facebook.

When considering all social platforms, Instagram ranks sixth – behind Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat.

6. 88% of users are outside the U.S.

Americans are the largest Instagram audience, but they’re still not among the top list of the majority of audiences counties. On accounting the top five countries for Instagram users are:

India: 120 million users

Brazil: 95 million users

Indonesia: 78 million users

Russia: 54 million users

This is the crucial part of information while accounting about how to select your target audience on Instagram, and what type of content to make. 

7. Instagram touches the mark of 140 million U.S. users

That’s an 8% rise over Q3 2020. Though we just quoted that the U.S audience represents only 12% of all Instagram users. But also it is the important audience that’s growing consistently.

8. 14% of U.S. adults don’t know what is Instagram

Always know that while Instagram has a huge reach in the U.S, it does not reach everyone. That’s why knowing your audience is so important.

9. Instagram witnessed 17.0% user growth in Western Europe in 2020

The region will end 2020 with 132.8 million users, eMarketer predicts. That’s a rise of 19.3 million users since 2018. Before the pandemic, eMarketer had forecasted only 5.3% growth for the region. They changed their estimate upwards twice this year.

10. The country with the biggest Instagram percentage reach is Kazakhstan

Kazakhstan might not have the most Instagram users, but this is the county where Instagram reaches the highest percent of the population which is about 72%.

Rounding out the top five countries with the highest % age reach are:

• Brunei 71%
• Iceland: 67%
• Kuwait: 66%
• Turkey: 66%

If you’re marketing to the audiences in these countries, Instagram could be the most effective platform both for organic and paid Instagram posts.

11. The gender ratio on Instagram is 51% female and 49% male

Though, in the U.S, a significantly bigger percentage of women (43%) use Instagram than do men (31%), it’s worth considering that Instagram does not show advertising data for genders other than “female” or “male.”

These errors show that you can’t make assumptions about demographics on Instagram—or some other social network. Furthermore, you certainly can’t make suppositions about the demographics of your own followers.

Instead, use social media analytics tools to get brief information about your own audience, for better content planning and ad targeting.

12. 5% of U.S children under 12 use Instagram

That is regardless of Instagram user rules that expect clients to be 13 years of age before they can make an account. Among kids matured 9 to 11, 11% use Instagram.

13. Instagram users spent at least 30 minutes per day on the platform in 2020

That is an increment of just about 4 minutes more than 2019. On the off chance that doesn’t seem as though a ton, think about that it’s a 13.8% jump. Prior to the pandemic, eMarketer anticipated time spent on Instagram would increment by just 1.5% in 2020.

In comparison, Facebook users only spent 1.4 more minutes per day on their platform in 2020, which is an increase of 4.3%

14. 200 million Instagram users check at least one business profile daily

During those 30 minutes of a visit to the platform, a bigger portion of Instagram users will check out business profiles. So do you want the people to get into your business site?

15. 81% of people use Instagram to help research products and services

2 in 3 people say the platform helps foster interactions with brands.

16. 130 million Instagram users click on shopping posts every month

On Instagram individuals are making direct purchases, with all the current shopping and e-commerce features coming out this year, it’s easier than ever for brands to sell products straightaway within the app.

17. More than 50% of Instagram accounts use Explore every month

The Explore tab is a spot for Instagram clients to find new content and new profiles/businesses to follow. Getting your content included on Explore is a critical method to open your brand to new followers.

18. California’s most-referenced holiday cookie is gingerbread. In New York, it’s sugar cookies

For what reason should advertisers care? Its a genuine illustration of how regional variations can affect perception.

Could this cookie inclination stretch out to Instagram posts and promotions? No one but testing can advise you without a doubt. Testing is the best way to know without a doubt what tones, words, and content (or cookie) types associate best with your audience. Don’t be afraid to test it for your business – practice makes perfect!

19. 11% of individuals use Instagram as a news source

That is not even close to the level of individuals who get news from Facebook (36%), however, it’s as yet worth thinking about when pondering how to turn out new item launches and other brand declarations. In the U.S., 26% of individuals matured 18 to 24 have as of late utilized Instagram explicitly to get to Covid news. 

20. Only 1% of Instagram users use no other social platforms

Instagram users are social butterflies: 92% of them likewise use YouTube, and 86% use Facebook. Strangely, not exactly 50% of Instagram clients (43%) additionally use TikTok.

21. Over 1 million Instagram posts each day mention the word “meme”

Memes are a genuine pattern on Instagram. Does that mean your brand should make a post for each new meme? No. In any case, if the meme fits, it might be worth a try. It’s fun and engaging and might get you some of that viral attention you are looking for!

22. 500 million people use Instagram Stories daily

With a large portion of a billion groups using Stories each daily, plainly Stories are a significant channel for brands. 

23. 58% of individuals say they have gotten more interested in a brand or item after seeing it in Stories

In case you’re not utilizing Stories yet, tune in to the Instagram details: 2021 is the year to begin! Get creative, get authentic and explore all that stories have to offer.

24. Half of users have visited a site to make a purchase after seeing an item via Stories

Buy plan is perhaps the best outcome you can get from your online media efforts.

25. Brand Stories have an 86% completion rate

That is only a little increment from 85% in 2019. Entertainment account Stories saw the biggest expansion in completion rate, from 81% to 88%. Sports account Stories have the most noteworthy fulfillment rate, at 90%.

26. 61% of Instagram clients utilized the Support Small Business Sticker in Stories during its first month

That is a casual figure dependent on a survey on the @InstagramforBusiness Story.

Launched in May 2020, Instagrammers can specify a business directly inside the sticker to give their followers a review of the business’ account.

27. 90% of Instagram users follow a business

Individuals are not simply interfacing with their loved ones on Instagram. Nearly each and every individual who uses Instagram follows at least one brand.

28. 36.2% of B2B leaders use Instagram to explore new businesses

That positions it in front of LinkedIn yet behind YouTube, Facebook, and WhatsApp.

It’s an obvious sign that Instagram is a significant business instrument, regardless of whether you’re advertising to customers or different associations.

29. The average Instagram business account posts once per day

To take advantage of that content, try to post at the opportune time. We broke down more than  250,000 Instagram accounts to reveal the best occasions to post for 11 distinct enterprises.

30. Instagram business accounts see an average 1.46% monthly followers growth

Growing your Instagram following can feel like a sluggish game. Yet, there are techniques you can use to outperform the Instagram follower details and acquire more followers quicker.

31. The average engagement rate for an Instagram post by a business account is 0.96%

That implies you ought to anticipate roughly one commitment for every 100 followers. Commitment is evidently most elevated for photographs posts (1.03%), followed via carousel posts  (0.86%) and video posts (0.75%). In any case, that will fluctuate by industry and audience preferences.

Remember that bigger accounts get lower engagement rates, while accounts with a little yet committed followers see higher ones. An Instagram business account with less than 10,000 followers sees a normal 1.55% commitment rate, which drops to 0.62% for a business account with an excess of 100,000 followers.

32. 55% of fashion shoppers have made a purchase based on an Instagram creator’s post

Instagram is a highly visual medium, making it an ideal spot for fashion brands to showcase—and even sell—their products.

33. 50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram

At the point when Instagram advertisements are accurately targeted and visually appealing, they’re profoundly compelling methods for associating with new customers.

34. Instagram’s potential advertising reach is 1.16 billion users

That is 19% of grown-ups matured 13 and over. This addresses a 7.1% quarter-on-quarter increment in promoting reach in Q3 2020.

35. Instagram advertisers can reach a youth audience of 83 million

To be explicit, this Instagram detail refers to clients age 13 to 17. That makes Instagram third regarding youth advertising reach, behind Facebook (123 million) and Snapchat (91.9 million).

36. Instagram will earn $18.16 billion in ad revenue in 2020

That estimated figure addresses a major jump from $13.86 billion out of 2020 and just $9.45 billion out of 2019.

37. 4 million businesses use Instagram Stories ads monthly

Stories advertisements offer brands the chance to make connecting full-screen encounters that interface with Instagram clients.

38. Mobile-shot Stories ads outperform studio-shot ads 63% of the time

Instagram users agree that Stories are more real and relevant. Stories promotions shot on versatile feel more like natural substance and less like a hard sell.

39. Stories advertisements with focal text outperform ads without text 75% of the time

This detail is explicitly centered around add-to-cart targets, yet it’s worth testing to perceive what utilization of text means for your Stories promotions for other advertising objectives.

40. Stories ads that emphasize the call to action perform better 89% of the time

Stories ads have a built-in call to action (like Swipe Up) at the bottom of the screen, but this can be easy to miss. Adding an enhanced call to action helps increase the chances viewers will interact with the ad.

41. How-to tutorials are the most popular form of Instagram video content

Followed by in the background posts, meetings, and news inclusion.

Consider what sort of fun, speedy, simple to-execute guidelines identified with your business or specialty you could change over into a short Instagram video content that motivates commitment.

42. IGTV videos are 4x bigger than photos on the Explore page

That makes IGTV recordings a decent method to attract likely new eyeballs to your account. Obviously, the initial step is to get on the Explore page.

43. IGTV automatic captions are provided in 16 languages

The Patriots have the highest engagement with their Reels. They see a normal 121,800 engagements for every Reel, contrasted with 21,600 engagements for each video.

44. NFL teams’ Reels generate 67% more engagement than their normal video posts

The Patriots have the highest engagement with their Reels. They see a normal 121,800 engagements for every Reel, contrasted with 21,600 engagements for each video.