According to the latest research, it was discovered that on an average there are about 3.5 billion Google searches per day, so in order to rank and be found by these searchers companies need to work according to the working rule of Google. One of the best ways to ensure that we as an agency are working in accordance with the latest trends and best cater to clients looking for content writing or sell their products online, we must start by improving your search engine optimization (SEO) efforts.

By making small modifications to your website content, we can improve the likelihood of receiving organic website traffic and this article will focus on how to produce better SEO in 2021 and rank higher on Google:

• Know which page is least working and update it with the content that people want to read about:

As the study shows, the content writers who deliver the best content have the ability to deliver the content which interacts with the people and hence ends up obtaining the attention of users making them stay connected with the data provided to them.

• Ensure that your content is created around the primary keywords and relevant secondary keywords

Researching keywords for your content not only helps to develop the framework of your piece; it also gives you the idea about what your audience desires to read. Once outlining the keywords best suited in accordance to your target audience with specific content type, will help you to build the content strategy in order to boost your SEO.
Google friendly writing is dependent on keeping the balance between keywords as well as everyday language. This in short means that your content should be written in such a way that it flows naturally. Furthermore, the keyword should appear naturally within your content; it should not be stuffed at the last moment into the writing.

• Diversify Your Backlink Portfolio

This is one of the prestigious parts of SEO! Even if you follow all of the tips related to on-page technical SEO, it is not guaranteed that one can get the raking on the first page of Google. A very crucial part of this depends on ‘Off page’ activities like whether you are getting backlinks from other high DA sites or not.  Backlink diversity come can come from two sources, specifically:

1. Types of backlinks

   : there are mainly two types of backlinks one is dofollow and the other one in nofollow link. DoFollow link contains more weightage in this perspective.

2. A site where the backlink originates:

   If you’re promoting your content,  and targeting publishers to run a story, the site that links back to your content would be the source of your backlink.

As one is getting the backlinks from various websites, the authenticated websites gives the information to Google that your site is good and it contains some informative knowledge which could be beneficial for the readers or visitors alike.

• Use Effective Header Tags to Target Google Featured Snippets

Before writing something one must have the blueprint of the content which he/she is going to write. Every page should have content organized logically, with the most important information at the top of the page. Also studies confirm that 80% of people spend their time on reading the main heading and the first paragraph of the writings.

However, Google doesn’t necessarily index context only by knowing what’s at the top of the page. Google looks at the article as a whole to see whether it’s comprehensive, so with that in mind, you’ll need to put some thought into how your page is laid out.

• Remember to Optimize Images

This is also an important part of SEO that sometimes seems to get forgotten, which affects the ranking of your page. If the images are big or heavy they take time to load which in return delays loading of your page, resulting in increased bounce rate. In addition, you should ensure to add ‘alt text’ to the images on your page. When using alt text, make sure to follow these rules: 

Descriptive: All alt text should describe the image in as much detail as possible.

Distinctive: The alt text should describe the content of the image and how it relates to the content; however, it should not repeat the contents of the page overall.

Relevant: Only use alt tags to explain the image and its relation to the content.

• Make Sure Your Site Is Mobile-Friendly

Recent studies state that over 60% of the users are using their mobiles to conduct their search on Google. This has become a crucial point and you should opt for a mobile friendly website. Google rewards websites that are mobile-optimized.

• Use Clean URLs and Meta Descriptions

Use more described and relevant URLs and also the meta description, as this helps Google to understand what your content is about. The main focus should be on the goal to make them both as concise and clear as possible while including your target keywords.

Need more insights into effective SEO? Talk to our team at Blupord today at [email protected]