Wondering how you can boost your click-through rates of your emailers, increase the sales of your e-commerce store, or enhance the conversion rate of your website? In other words, how can you accomplish a win-win situation?

A Call-to-Action (CTA) is used to allow a reader to perform the required action that will fulfill the main objective of the marketing content or channel in question. Some tips of CTAs are the Buy now button which is placed on online stores or Learn more links on articles or newsletters.

In the digital marketing context, they are regularly referred to as Call-to-Action buttons, as they will in general be intended to stand apart from the rest of the content. The button is typically clearly noticeable, and it regularly has an eye-catching teaser text.

What are the main points to consider when utilizing and fine-tuning Call-to-Actions? Go through these 7 tips to understand better:

1. Design for a specific context

Wondering where to place your CTA? Whether it is a newsletter, an ad, a landing page, or an online store, the CTAs could have different requirements for various channels. It is, therefore, crucial to design your CTA button to really stand out from the other parts such as content and design.

For newsletters, the consistency between your CTA copy and the introduction text may affect your CTA’s proficiency to a great deal. For online stores, on the other hand, the most significant factor might be the clear visual plan of the button, as the items on a site are often surrounded by pictures, descriptions, and different components.

Always consider the specific context when designing your CTA.

2. Optimize for various devices

As per Statcounter, mobile users make up over half of all web traffic today. Make sure that your CTA is improved for various gadgets, for example, cell phones, tablets, or desktops.

Utilize a responsive design for your newsletters and sites, so your CTA looks great regardless of the device. Ensure that the button fits screens of various sizes, while ideally keeping the plan something similar.

3. Various Call-to-Actions for various purposes

Consider the following: What is the primary objective you need to accomplish with your CTA in this particular context? Is its aim to build your blog’s traffic, sustain a lead on the buyer’s journey, or maybe get criticism on a product or a service?

Your Call-to-Actions may be altogether different depending upon their motivation. In many cases, you should direct away from the most generic ones, for example, Learn more.

4. Know your audience

Who is the audience you need to get a response from? What might trigger them to register?

Offer incentives like quality content for the reader and get innovative. Observing upon your intended target audience interest and manner of actions, sometimes a bit of humor might do the trick, for example.

Using personalization in your CTAs can make them more viable. The present innovation offers different kinds of chances for marketing automation and triggered communication. With the help of innovation, you can have different Call-to-Actions relying upon which channel the individual came from, and what their activity was before seeing your CTA.

5. Brief & noticeable CTAs

Keeping your CTA’s short and exact often works better compared to making it excessively complicated. This additionally will in general make the design more clear, and allows you to fit the button on a single row.

Make your CTA stand out, but not to the point of irritation – there’s no requirement to add flashing lights or ten exclamation marks. However, we do recommend you give close consideration to the colors and also the design as well as the surroundings of your button.

Does it pop out enough or are there so many distractions on the site which might divert or confuse your audiences? Do the surrounding elements like product details and images support the CTA?

In addition, give careful thought to the arrangement of the CTA. Numerous readers keep an eye on quickly browsing the upper parts of a newsletter or a website. Because of this, your CTA should be placed sufficiently high on the email or site page.

You can run a heatmap investigation of your site or landing page to track down the best arrangement for your CTA. This should be possible,  for example, with Hotjar or VWO.

6. Consider a secondary CTA

Performing the required action proposed by the CTA might be too big a leap for some readers. At times the primary Call-to-Action can be joined by a secondary CTA, for example, a ‘See More’ review button next to an ‘Order Now’ button. The secondary CTA button is often planned such that it separates it from the main CTA by using different graphics or colors.

You should even reintroduce the primary Call-to-Action later on to those readers who chose to click on the secondary option. With the help of this, you can convince your potential customers to perform the required action like making a purchase after all, rather than bouncing off from your website.

7. Analyze and double-check the path

At the point when you’re evaluating the effectiveness of your Call-to-Action, it’s essential to consider the path that leads to it. What were the actions prior to seeing the CTA? Is the way tempting enough to make your intended audience perform the desired action?

What happens after the CTA button is clicked: does its color change or will the reader be directed to a new landing page, for instance?

You must cover all the perspectives and consider your digital marketing and its channels holistically. For example, if you use a CTA in your newsletter, as a link to a blog, is your website up-to-date and functional? Was the path smooth for the purchaser in your online store?

The Behavior Flow feature on Google Analytics is a great tool for assessing your site clients’ way. Indeed, even a well-made Call-to-Action will not be helpful if technical issues or some other sorts of inconsistencies emerge along the way.

Measure and analyze your results

Get the most out of your digital marketing by measuring and analyzing the performance of your CTAs. Try different word choices, visual elements, and placements and make adjustments based on real data. This allows you to improve your communications and digital marketing.

Take advantage of your digital marketing by measuring and examining the performance of your CTAs.Try different word choices, visual components, and placements and make changes dependent on real information. This helps you to improve your communications and digital marketing.

For assistance, contact us at [email protected]

Effective marketing is somewhat tricky to get right, and between creative demands, budget constraints, and channel decisions, businesses have a lot of elements to consider and understand prior to developing their marketing strategies and budget allocations.

The biggest factor of effective marketing, however, is your audience.

In case you’re not appropriately focusing on your buyer persona, your promotions and advertisements will probably fail to receive any notice or will reach the wrong target audience.

Where target audiences differ the most, however, is between individual consumers and organizations. A few organizations serve singular customers, while others cater to organizations, associations or governments.

Marketing to organizations is altogether different than marketing to singular consumers. That is the reason a completely unique promoting technique — B2B advertising — exists, and that is the reason behind this guide. When completing this article, you will have a better understanding of B2B advertising, the best B2B practices, and how you can take advantage of and convert your business audience.

B2B marketing

B2B (business-to-business) marketing means that any marketing strategy or content that is geared towards a business or organization. Any organization that offers products or services to different organizations or associations (versus consumers) ordinarily utilizes B2B promoting techniques.

B2B vs B2C Marketing

B2B and B2C (business-to-customer) marketing are totally different. B2B and B2C marketing vary in their individual strategies and applications, just as in their audiences and how they communicate to them.

B2B marketing focuses on the needs, interests, and difficulties of people who are making purchases on behalf of, or for, their organization, subsequently making the organization the customer. Below are examples of B2B businesses:

• A coworking space that leases office spaces to remote teams and freelancers
• An on-demand order satisfaction, warehousing, and screen printing service
• A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations

B2C marketing targets the requirements, interests, and difficulties of individual consumers who are making purchases for themselves and where they are the customer. Below are some examples of B2C businesses:

• An e-commerce company that sells office supplies to remote or self-employed individuals 
• A store that sells t-shirts and other clothing and accessories 
• A music platform that sells streaming subscriptions

B2B Marketing Strategies

As mentioned above, marketing heavily relies upon its audiences. While B2B and B2C marketing differ, not every piece of B2B advertising material is alike, either. We will further explore the B2B advertising systems and tools you can use in order to reach the accurate target audience to ensure that firstly we  understand the B2B buyer’s journey.

B2B Email Marketing

Email marketing is a reliable technique for reaching both individual consumers and business consumers. Did you realize that 93% of B2B advertisers use email? Is it true that you are one of them? You should be. Emails lead to commitment which transforms subscribers into leads … and then customers.

Not at all like B2C clients who react best to emotions and entertainment, B2B customers search for logic and positive ROI. Basically, they’re asking themselves, How can your business assist my business to grow? Along these lines, your email marketing must consistently resonate with your business customers and spotlight things that make a difference to them — like time, money, and assets.

Email marketing is likewise a powerful vehicle for sharing your brand’s content. 83% of B2B organizations use email newsletters as a component of their content marketing program, and 40% of B2B marketers say these newsletters are most critical to their content marketing achievement.

With the consistent blast of emails flooding our inboxes today, it’s a higher priority than at any other time to make and convey effective marketing emails.

B2B Email Marketing Best Practices

• Write attention grabbing subject lines. Consider your email headlines as a Netflix trailer —  if you can’t hook your audience with a two-minute clip (or, for this situation, two or three dozen characters), don’t anticipate that they should open and watch (or read) the entire thing. We suggest investing nearly as much energy in your email titles as you do on the actual messages.
• Stick to one call-to-action (CTA) per email. If you think the quantity of emails you get is a great deal, investigate the CTAs in those emails … some are loaded with two, three, and once in a while up to 10 distinctive CTAs. Try not to commit this error, which can leave your recipients’ minds spinning, asking “What should I click on first?” and eventually clicking on nothing. With one CTA per email, you permit your audience to focus on your email content and at last one activity … a welcome reprieve from the present frequent decision-making and analysis paralysis.
• Segment your email to reach the most pertinent audience. Only one out of every odd email you send will be fitting for everybody on your list. Your subscribers might be at various phases of the buyer’s travel or be looking for changed arrangements. That is the place where email list division becomes possibly the most important factor. In addition to the fact that this helps you identify with your audience better, yet it gives your emails that personal feel that says “Hello, I’m tuning in and I understand what you’d prefer to see.” Consumers choose email quality over quantity anytime.
• Ensure your email designs are responsive. More than 80% of email users access their inboxes on their phones, and emails that don’t appear effectively on cell phones are often erased in three seconds. Ouch. Try not to leave your email one of those.
• Try not to fear the cold email. However awkward as it could be, the correct email can convert new customers — like this cold deals email that won 16 new B2B clients.

B2B Digital Marketing

Each business, regardless of whether B2B or B2C should have a digital presence — including paid promotions, search engine optimization, a website, and other platforms where B2B business is active online. Here we will walk through a handful of tactics that can strengthen your B2B digital marketing strategy.

Define your target audience

A solid B2B digital marketing strategy begins with characterizing your target audience, or buyer persona. This demographic and psychographic data will advise pretty much every other marketing activity from there on, guaranteeing your content and digital material is consumed by the correct eyes and ears (and that no assets go to waste on your end).

Create your website

Digital marketing can’t exactly work without an informative, engaging website. More than 80% of buyers visit a site prior to making a purchase. Also, since the normal B2B sales cycle frequently includes many key players (like gatekeepers, decision-makers, and different people who have to buy into a purchase), websites are simple, direct ways for influencers to share data about your product or service.

Optimize your digital presence

Your website should be more than informative and engaging – it should be discoverable. This can be done with on-page SEO and specialized SEO strategies. These incorporate everything from picture alt-text and meta descriptions (what your visitors can see) to structured information and site speed (what your visitors can’t see). Off-page SEO is likewise impacting everything here, which refers to external linking strategies and social sharing — SEO strategies that occur off your website.

Execute PPC campaigns

Lastly, balance your digital presence with pay-per-click (PPC) advertising, which allows for the content and brand to be visible through search engines and other advertising platforms. It is a good idea to maximize your PPC investment by advertising more than your particular products or services — like your brand personality, blog or social media content, or an organization slogan.

The most ideal approach to see an ROI from your paid promotions is by

1) fusing your purchaser persona information and

2) boosting content that they can identify with. For instance, it’s highly impossible a brand new customer who’s never known about you is looking for your exact product.

They might be looking for an area-based solution or product feature. To reach the best number of potential customers, pay to target relevant categories inside your brand versus promoting your product or services.

B2B Content Marketing

As B2B clients are focused on expertise, driven by logic, and want to be educated, what better-marketing tool to fulfill these needs than B2B content marketing?

Though a traditional PR marketing strategy intrudes on a purchaser’s every day with promotional material, a content marketing strategy adds significant data and informs the consumer — which is precisely what B2B clients are searching for. Also that content marketing upholds SEO efforts, which includes expecting what your audience is looking for, assisting them with finding your website and content … and potentially converting them over to customers.

In fact, 80% of businesses  like to get data from an article than a promotion. Knowing this, it is safe to say that businesses should put more effort into their content marketing rather than your traditional advertising.

Since the B2B buyer’s journey is somewhat not quite the same as the B2C buyer’s journey (which has more limited sales cycles and fewer managers included), the content you make for your B2B content marketing strategy may differ more than the content you have experienced as a buyer yourself.

Prior to making content, it is suggested  to start with a business blog. The blog will house all the content which will serve as a home-base for readers to visit and subscribe to.

B2B Social Media Marketing

Around 75% of B2B purchasers and 84% of C-Suite level use online media when making a purchase.  Believe it or not — social media marketing isn’t only for brands targeting individual consumers.

Many B2B organizations struggle with social media marketing, however, it tends to be more hard to utilize social media to associate with business customers, there’s ordinarily a lengthier sales cycle and longer chain of command.

Truly, B2B social media marketing won’t be the place where you convert the best number of leads, and that is OK. It probably becomes possibly the most important factor near to the start of the clients’ buyer’s journeys.

Social media is an incredible tool for building brand awareness, giving your organization an online character, and humanizing your business — all very powerful factors with regards to marketing and connecting with potential customers. Like email marketing, social media is additionally a profoundly powerful channel for sharing your content and improving your brand expertise, the last of which we know B2B clients appreciate.

While your social media accounts probably won’t convert  as frequently as your content or email marketing, they’re comparably significant. Followers are just as valuable — no one can really tell when they may transition from a follower to a lead and then a client.

B2B Marketing Examples

A B2B marketing approach that works for one business may not work for another, but that’s not to say we can’t learn something from the pros. Here are four B2B marketing examples that have ‘Done it right’.

Email Marketing: Mattermark, Raise the Bar Newsletter

Raise the Bar is a daily digest newsletter from Mattermark featuring valuable findings from leaders in sales, marketing, and growth engineering. Carefully selected by Mattermark executives and easy to scan, which is valuable in a world of elaborate, complicated newsletters and daily digests.

This is a genuine example of B2B email marketing on the grounds that Mattermark takes time to educate their subscribers without blatantly selling to them. This step built the trust with their audiences over a period of time while also equipping them with everything they need to know in order to make a purchase and become a paying customer.

Digital Marketing: Maersk, Website Homepage

It’s almost difficult to know the plan of each and every individual who lands on your website, yet Maersk’s homepage design makes it simple for visitors to discover their way around.

By offering three principle options (“Become a Customer,” “Access Your Account,” and “Start a Career”), Maersk clearly segments their audience and permits visitors to handily explore the site content that relates with their intent.

This small design change also helps Maersk construct trust and authority inside every one of these niche audiences — potential customers, current customers, and even employees.

Content Marketing: LeadPages, Blog + Resources

LeadPages has been bootstrapped since its initiation in 2012 … yet it hit more than $16 million in income only three years later. Its owner credits its fast accomplishment to its content strategy, which makes it an extraordinary example of B2B content marketing.

LeadPages produces various sorts of content resources, like a blog, customer stories, a podcast, and a webinar. The variety in these resources permits the organization to reach customers where they are utilizing the strategy that best impacts them.

LeadPages offers a blog that covers themes, for example, A/B testing, lead generation, and different topics that identify with the product and brand, a week by week podcast that chats with ordinary entrepreneurs, and even a definitive guide to landing pages, which prepares its customers to appropriately utilize and optimize the LeadPages product — just free of charge.

Social Media Marketing: MailChimp, Instagram

Social media is a powerful channel on which to engage with your audience. It’s additionally a fun place to post fun and stunning designs and show off your brand’s character. On Instagram, MailChimp has dominated at both.

Fewer than half of its Instagram posts have to do with email marketing or the MailChimp product, yet the MailChimp team consistently figures out how to make the posts relevant to its followers— all while including fun, engaging, on-brand graphics and videos.

MailChimp likewise utilizes its Instagram to feature genuine customer stories and testimonials, which can hugely affect potential consumers in the Consideration and Decision stages. At last, MailChimp utilizes a took called LinkinBio, which permits Instagram users to navigate to its landing page or other digital content (since Instagram doesn’t offer live links on its platform). This creates a clear conversion path for consumers who discover or research MailChimp on Instagram and want to learn more on its website.

Invest in B2B Marketing and Reach Your Business Customers

Marketing isn’t successful unless you keep your audience in mind, and no other audience is as fickle and critical as business customers. Your marketing should convey how your business can help theirs. Giving a solution to a potential problem is the key.

Utilize these tips and strategies to understand your B2B audience, balance your buyer personas, and viably use B2B advertising systems that connect them. At the point when you’re centered around your audience, your marketing will do the same.

Digital marketing has proven itself to be the most effective type of marketing. For instance, email marketing\, social media, content marketing, search engine optimization, to name a few, are types of digital marketing strategies that are fundamental for business success in today’s world.

It’s obvious why as many as 95% of organizations have expanded their digital marketing budgets in recent years and also why nine out of ten marketers expect that their budgets will increase in the forthcoming years.

All things considered, digital marketing is very complex and includes various strategies, all extremely important. As the consumers progressively expect omnichannel experiences and need to have the option to reach brands on all their preferred channels, marketers have the big challenge of loosening up that spending plan for countless channels and strategies.

So how would you make a budget that ensures your marketing strategies will flourish?

Know your marketing objectives

First thing first – What are your main goals this year?

The most ideal approach to begin planning your budget is to be extremely clear and realistic about your objectives for the upcoming year (or quarter). Having objectives set up will allow you to focus on the strategies that you should focus on the most.

For example, if you wanted to grow the business website and bring more business out of it, then you should invest more in delivering high-quality content, leveraging conversion optimization to boost conversions on your website, and invest in better search engine optimization to support the targeted traffic and any other strategies that drive targeted traffic.

Audit your past results

When you understand what you need to accomplish this year, you should take a look at your past results to help inform your 2020 strategy and budget.

Using the same example as before – creating more business from your site – in order to identify the best tactics to achieve that goal, you should review your past results to see which channels and strategies performed best before, just as what hasn’t filled in as you’d needed it to. Which channels drove the most (targeted) traffic? Which ads created the most leads? Etc.

For example, some of the things you should look into:

• Which channels drive the best outcomes, reliably, based on your marketing objectives? These are the channels you’ll need to keep on putting resources into and even increase your spending.
• Which channels aren’t performing well enough? If you evaluated certain channels and they’re basically not creating results,  it might be worth removing them totally from your methodology or cutting down the spending plan.
• Which marketing tactics have you used in the past? What was your ROI (return on investment) for every one of these strategies?

When performing the audit, remember your objectives so you will know which strategies will really help you achieve these goals.

All things considered, if a strategy didn’t turn out for you as you would hope it would, that doesn’t necessarily mean that you should altogether eliminate it.

For example, your SEO efforts in 2020 probably won’t have worked out as you needed. Search engine optimization is an unquestionable requirement with regards to digital marketing so rather than totally eliminating it from your budget, you should rather attempt to understand why it didn’t work and what you need to improve for the next year/months.

For example:

• Your financial plan probably won’t have been sufficiently high for all you needed to accomplish and you should, in fact, allocate a bigger budget in the future.
• You haven’t utilized the correct methodology: evaluate your whole way to understand why it’s not proceeding as it should.

Evaluating your options

As mentioned before,  digital marketing is a complex practice, with various strategies and systems – and large numbers of them are must-dos.

Allocating your budget

So, what should your marketing budget be?

Preferably, it’s suggested that your marketing budget is somewhere close to 7% to 15% of your complete business income – the sweet spot is around 9-10%.

When you realize exactly how much your spending plan is and have a list ready of all of the digital marketing strategies to use in 2021, it’s an ideal opportunity to begin allotting that budget to the different strategies.

It is ideal to allocate the majority of your budget to any strategies that have demonstrated success before, while additionally guaranteeing that they’re in line with your objectives. Be open minded to explore new strategies, because the digital is constantly changing and you have to keep up to be at the forefront.

There is no solution that works for everybody – every business is different and recommendations will change significantly relying upon your industry and niche, your products and services, your business objectives, and obviously, your actual budget. That is the reason you need to remember these things when you plan your budget and designate assets.

Don’t forget marketing software’s

Marketing is practically impossible without devices and software, and you need the tools for a variety of marketing strategies and it’s something that you should investigate in great detail, each time you plan a new budget or strategy.

Here is a list of the most important marketing tools and software’s to consider: 

• Social media marketing/management software
• Project management and collaboration tools
• Email marketing tool
• Marketing automation software
• Personalized marketing software
• Outreach tools
• Content creation tools: video creators, graphic design software, and so on

Budget for trying out new strategies

To wrap things up, it’s critical to understand that testing is fundamental with regard to marketing.

All in all, you should consistently put a portion of your marketing budget just for testing new marketing strategies, platforms and tools. Some will work, some may not – yet testing and experimenting are a major piece of the work and how you introduce new and quality techniques with your overall digital marketing strategy.

For example, some of the strategies you might want to try:

• Customized advertising: make more customized content, introduce personalization programming on your site to show customized content automatically, set up automation to deliver customized emails at the correct time, etc.
• Video marketing: on the off chance that you’ve not utilized video yet, presently is definitely an opportunity to begin – or be abandoned. Use video on your points of arrival, via web-based media, on your blog, or even form a YouTube channel.

At last,  crafting a comprehensive digital marketing budget can be complex, but if you get it right, it can have a major impact on your businesses’ success in 2021.

At the point when you plan your budget, follow the tips illustrated in this article and focus on your goals and your previous outcomes – without overlooking the significance of attempting new strategies and techniques also.

Hiring a professional and experienced digital marketing agency can be a major benefit to your business, as it may bring to light the latest within the digital marketing and truly help your business grow.

For assistance connect with us at [email protected]

Even in 2021, email marketing is considered as one of the best practices and cost-effective digital marketing tools. Its high ROI (Return on Investment) evident that even with the help of small financial investment it can increase business sales and engage with current customers as well as prospects.

Modern email marketing is not always given the credit that it deserves – in some people’s eyes this might even sound like “old school”, with recent digital marketing methods like social media marketing is mostly in the spotlight of the conversation. However, when used to its fullest potential, email marketing can be an exponentially effective method for generating new leads, or customer enquiries and engaging long-time customers.

So, don’t just aimlessly spam your potential customers with individual ads or campaigns – utilize these 8 tips in your email marketing strategy:

1. Build your mailing list yourself carefully
2. Fight for attention with a compelling subject line
3. Provide real value
4. Don’t bore the reader
5. Engage by activating
6. Optimize, personalize, automate
7. Fine-tune the visual design to match your brand
8. Let the subscriber decide for themselves

1. Build your mailing list yourself

I can’t really remember when did I sign up for this newsletter? How did this company obtain my email address?

This is mainly the reactions of the people who might be receiving random marketing emails from a company that they don’t even know. In most cases, they will either ignore the mail or will immediately unsubscribe, or even move the message directly to the junk mails which will be of no use to the company. And this could also harm your deliverability.

Never buy a mailing list – always build it yourself.

You should never go for this option. By purchasing a mailing list, you’re mostly just spending your precious money on a bunch of non-functioning, or at least non-targeted, email addresses. The direct outcome imaginable is that the list you buy isn’t collected lawfully, and you’ll end up harming your organization’s reputation.

Taking care of your leads and engaging your customers is considerably more effective when they have subscribed to your newsletter with their consideration. With the help of this, the people signing for your emails will get what they are really looking for rather than some unwanted emails that would probably lead to spamming.

How can I get subscribers?

Now comes the question of how to gain those subscribers? There are several ways where you can gain subscribers for your newsletters. One of the most common ways is using an opt-in form. Make it visible on your site, and show it to your online store clients when they purchase your products, or to online visitors who sign up for your event or join an enrollment program, for example.

You can also attract people to your mailing list with the help of lead magnets by providing them valuable content like downloadable guides or discount vouchers, or by running a giveaway, for instance.

With the help of that opt-in function, you can make sure that your subscribers’ email addresses are the true ones, as it will ask them to confirm the email with the help of the link provided to them personally. By the end of each newsletter, make sure to allow the recipient to know that they received the email – or in simple words you let them know how your organization received their email address.

2. Fight for attention with a compelling subject line

Nowadays many people read their emails on their mobile devices. As per the eMailmonday, depending on factors like your target audience, the number of people who will read the emails on their mobile could be as high as 78%. It’s therefore very likely that you’re fighting for the recipient’s focus with a flood of notifications.

You can evaluate yourself with the help of this question which states Which one would you click on first: new Instagram likes, a Facebook post, a message from a friend, a tweet posted by your favorite public figure, or an email from a company?

It’s a jungle out there: The competition of a potential customer’s attention is tough.

The main focus is on creating the attention-grabbing subject lines: This is the most important part of the engagement process. The headline itself must tell the value brought by the newsletter, and compel the recipient to open and also to read the mail.

A/B testing helps you to evaluate what kind of subject lines work for your target audience. The function will allow you to send two variant versions of the newsletter to a small portion of your mailing list, and to finally choose the headline that played better for the remaining recipients.

Focus on the length of the subject line also. On many devices, only the first few words fit the screen. Just because of this, one must go for the shorter subject lines of about five to seven words.

3. Create real value

Check that each newsletter gives value to the subscribers. The email can get concrete gains to the receiver, like:

• Tips or a guide
• A personal offer or a discount code
• Personalized content, such as an article picked specifically for the individual based on their previously read content
• A reminder
• An invite to an event

Value can also be created by evoking emotions or by creating a positive image of the organization. This will strengthen the organization’s brand image and help with the long-term engagement process of your customers. Examples of this would be thank you and welcome letters or showing the customer you value their opinion by asking for their feedback.

Value can also be made by bringing out feelings or by creating a positive image of the organization. This will help in building the organization’s brand image and help with the long-term engagement process of your clients. Examples of this would be the thank you page and welcome letters or providing the customer you value their opinion by asking for their input.

4. Don’t bore the reader

Always keep in mind that the main focus should be that you are not letting your readers get bored. And also mainly when it comes to social media, there’s a clear point in the context of the length of the content: both texts and videos are getting shorter.

And it is also proved that longer content of about 1,200 words would perform better when we talk about the online search results. However, when we’re pointlessly browsing our phones, we tend to read short Instagram captions or 280 character tweets rather than longer articles.

The same applies to the video content: Instagram Stories or Reels that only last for a couple of seconds are increasing in popularity, as they’re easier to watch than 10 minutes long videos.

The same goes for the video content: Instagram Stories or Reels that only play for a couple of seconds are rising in popularity, as they’re much easier to watch than 10 minutes long videos.

Always remember while you’re designing your newsletters: Don’t bore your subscribers or scare them away by including too much text.

Unless we’re intently seeking certain information, we mainly tend to opt for easy-to-consume content that doesn’t challenge our attention period for too long. If the newsletter is too time-consuming and difficult to read during a coffee break, for instance, many receivers are more likely to skip reading it.

And so your newsletter should be brief enough to create the receiver’s interest and attention. Attract the reader in with light, easy-to-approach content, leading them to your longer main content like the articles, landing pages, or online stores, with links. Don’t provide too much information in the newsletter itself else the people will not direct to the main content.

5. Engage by activating

Once you have figured out how to get the reader to open your email and to rapidly look over the upper part of the letter, it’s an ideal opportunity to urge them to make a move.

This is maybe perhaps the main important step in the engagement cycle, as guiding the reader to an online store, a landing page, or to some activity will help sustain your leads into clients.

The simplest method to activate your newsletter readers is by utilizing a Call-to-Action (CTA) button. It tends to be, for example:

• Browse New Products
• Continue Reading
• Download the Guide
• Rate Us (perhaps a star rating that the reader can easily click on?)

The CTA should be visually clear and straightforward. It should be planned in a way that makes it stand out from the rest of the content. It should also be set sufficiently high on the letter so the readers who just rapidly examine through the message will see it prior to leaving.

6. Optimize, personalize, automate

The great thing about digital marketing is that clicking the links on newsletters and websites leaves a digital trail that can be extremely valuable to an organization. Basically, everything can be estimated somehow, and advertisers can and should use the gathered information in their email marketing.

Focusing on the marketing efforts that bring results and tweaking the ones that don’t proceed too will assist you with improving the ROI of your marketing.

Gathering information allows you to customize your emails. Newsletter subscribers can, for example, be suggested informative articles on a subject they’re keen on or help them discover a product with the particular highlights they’re searching for.

Furthermore, if the client has allowed their name to be saved during a purchase or in an opt-in form, including their name in the newsletter might be a nice extra touch.

By dividing their mailing list, an organization can target specific messages to recipients of specific standards. The fragments can be classified depending on their past activities like purchases, or demographic factors like age, for instance. This way newsletters can be custom-made for a particular target audience.

The gathered information can likewise be utilized in automation, which will in general go inseparably with email advertising. Specific activities can be set to trigger an automated email, for example, a shopping basket reminder in online stores or a thank you letter after a buy or an occasion. By using information, the messages can be sent at the ideal time either as individual messages or drip campaigns to adequately connect with the client.

7. Fine-tune the visual design to match your brand

Brand continuity is key: how would you like to communicate your brand in your newsletters?

Follow your brand rules in the designs of your emails and landing pages. Small details, for example, linguistic or visual choices may not feel too significant, yet they can essentially affect your Click-through rates and how your customers see your brand.

Expanding your brand recognition can directly affect client loyalty and help to engage single-time buyers into loyal regular clients.

An aesthetically pleasing design will assist with keeping up the reader’s interest. Utilize visual components like pictures, videos, infographics, and different layout options in your newsletters.

By testing distinctive format and style options you can discover, what sort of components work the best for your audience.

8. Let the subscriber decide for themselves

After completing all of the previous steps, you need to track down an ideal frequency for sending your newsletters. A newsletter sent too often might be viewed as spam – and yet, you additionally need to ensure you’re sending enough emails to help you with the engaging process.

Consider tailoring the number of letters for your client’s individual requirements by allowing them to decide for themselves in the opt-in form. Ask them, regardless of whether they need to get an email from you day by day, week by week, or month to month, for example, and what sort of content they might want to see from you.

For example, an individual reading an online paper might need to get a compilation of news related to a specific field, like a business and financial matters, each day. Another reader of a similar magazine will need a recap of the main features across all fields once per week.

The same can apply to an online store too: An individual keen on a particular field, like innovation or design, might need to get data on the latest products once a week, while an occasional customer may need a similar newsletter just once every month.

At the point when the content specifically meets the client’s issues, activating them turns out to be a lot simpler. A reader of a magazine will click on the articles they’re keen on, and an online customer will profit from the offers that are sent to them at a convenient time.

If they want to leave, let them go

Unsubscribing from a mailing list should also be simple for the reader with a simple link in the newsletter. Try not to attempt to fool your subscribers into remaining with you by making the process complicated. Here’s the reason:

1. A mailing list full of inactive contacts will be of no use to you.
2. User-friendliness is a value in itself – if unsubscribing is difficult, it will only make your company and website look bad.
3. If unsubscribing isn’t easy enough, many people may simply move the emails to their junk folder. This can impact the deliverability of your newsletters.

Blupord is an official partner of Liana Technologies, and we are providing an excellent email marketing platform to our clients where our clients can choose from various tested templates, easy-to-use drag & drop editor – no coding skills needed, high-quality sending servers and a support team taking care of your newsletter deliverability. Furthermore, we provide advanced segmentation, personalization and email automation tools, strict email database security, integrations with different CRM systems, analytics tools and other software.

For more details and how we can assist you email us on [email protected].

Based on LinkedIn learnings and expertise, the specialists have named it the “Secret Sauce” – in simple terms, it is the recipe which helps in providing the best results on the platform to the customer, and this is developed through deep testing and experiments.

Let us explore one of the characteristics of campaigns that tend to breakthrough cluttered social feeds: A bit of spice.

What does Spicy Content mean?

The same as what spicy food does to our taste buds, usually it enhances our joy when indulging in tasty spices making us enjoy the food more. However, if adding too much spice, the dish could become overly intense and thereby making it inedible food. Same can be applied to marketing: You will need sufficient punch to catch and keep the audience’s attention, but not so much to turn them away or affect them in a negative way.

“Provocative” would be too strong a word to use here, but spicy content is somewhat fitting. “Edgy” might be a better descriptor. The headlines are important and should grab your audience’s attention, with striking points of view in your content that shake business as usual or challenge individuals to reevaluate their work and make them think.

Gaining this without going out of the boundaries requires marketers to walk a fine line, and many companies are doing an excellent job. Following are a few examples of spicy content campaigns that hit the social media sweet spot.

How to Spice Up Your B2B Campaigns 

Visual Presentation & Creative Content

Rather than a simple and blank headline such as “Avoid These Oilfield Service Mistakes”, VistaVu did a smart approach changing the headline to “7 Deadliest Sins Oilfield Service Companies Commit”. Grabs your attention more, right? It certainly makes you want to know what are those sins and how to overcome them.  

Vitally, the substance conveyed from VistaVu satisfies the reader, following up a zesty headline with a delicious course!

Spicy Snackable Quotes & Stats

A provocative quotation from a big brand is a great way to stand out, example below:

In a different campaign,  A/B tests were conducted to understand which version of an ad is performing better, and as per the results, the one on the left proved better results. The findings further showed that the call-to-action was prompting to download ‘research’ document, rather than an “eBook” (a trend that came into sight through such comparative tests). Keep in mind the set up also, as that punchy stats in the first version was considerably more prone to catch a forthcoming client than the basic “how-to”.

Call for a Change

It’s a common thing that companies and the people fall into comfort zones. Highlighting the potential mistakes in the standard operating procedures, can assist in actually drawing attention of your audience. Jive Software represents this in a Sponsored Content campaign that featured the following as, among others. Here we track down a saucy explanation challenging the status quo, supported by information representation for a really convincing post:

Spicy Content Can Be Aspirational, Too

One misinterpretation about these types of spicy content posts is that they require a negative implication. Which is not true. Sure, there will certainly be a “ruffling of feathers” angle, but it’s really just about being bold and daring. We see these features on display in the Following LinkedIn ad from Aspect Software, with Valentine’s Day-themed message which is sure to grab the interest of any business leaders.

The Power of an Eye-Catching Proclamation

Marketers understand that they often have only a few seconds to grab the attention of the user. Knowing this, it very well may be useful to lead with an especially jolting snare that triggers a twofold take. While promoting sustainable energy activities, Total included hypothetical looks into a future with no waste or uber-efficient water usage. They followed by showing how they are pursuing these improvements, getting in the brand’s value proposition as a natural progression.

Heat Up Your Marketing on LinkedIn

Eventually, the level of spice in your content will be directed by various elements. Several organizations have more adaptability than others in such a manner, and certain industries need far more caution. In any case, we urge all advertisers to consider ways they can make their ads stand out and features more strong, interesting, and unexpected content.

These are the main points that could help you grab the attention of the audiences in general through various platforms, but in particular LinkedIn – Spicy content will help your ads break through the everyday online clutter.

At Blupord we help our clients reach their target audience and grow their online platforms through relevant and creative content. For assistance email us at [email protected].

Source – LinkedIn

AI is helping the future of digital marketing and it’s not just about what new technologies are available, but also what new trends are likely to come up in the near future.

The power of AI provides new opportunities to take place in the digital marketing place, but there are so many other techniques, tactics, and productivity improvements that also fall under the Al wing. Artificial intelligence is a rapidly growing industry and businesses need to keep up and find out which are working best for them.

The Future of Digital Marketing

AI is an engineered science referred to as artificial intelligence, and the actual name addresses the developing business sector and the digital revolution that it has just brought to the world. There is already proof that it has impacted the worldwide economy.

The ultimate destination is to build remarkable experiences for clients, as it provides great and relevant experiences for the users, while businesses will require the right knowledge and tools so it can do the job for them.

On the AI bandwagon yet? It’s difficult to take no notice of these facts! When it points out digital marketing, if you aren’t on the AI plane yet, it may fly over you.

We are going to explore how AI is changing the future of digital marketing, how you can be at the forefront, and the tools you require to be there.

AI is Shaping Digital Marketing

By using Artificial Intelligence it will bring you to a more advanced business planning and here are some AI facts that will for sure impress:

• 61% of marketers say artificial intelligence is the most precious aspect of their data plan
• 80% of organizations and tech leaders say AI already improves productivity
• Recent AI technology can improve business productivity by up to 40%
• 97% of mobile consumers are using AI-powered voice assistants
• 83% of early AI adopters have already gained substantial (30%) or moderate (53%) economic gains

As AI is getting more attainable, agencies are now able to use it to analyze data, forecast trends, and improve the quality of their brand. As an outcome, the way a brand carries digital marketing is changing dramatically.

A couple of years prior, the marketing world moved away from its customary model to a digital one, prompting a further developed advertising procedure. The center of the past promoting model was to target buyers dependent on conduct, which prompted the production of computerization… which prompted advanced deals and virtual client assistance. Furthermore, it might lead to another need soon!

What’s the significance here for 2021? Promoting needs to accept a more client-driven approach and change the marketing model!

Now it is more about automating manual and repetitive works, which could soon augment human resolutions while it will increase the global GDP by 2030. That rise is expected to be positive providing opportunities for new jobs, while it will also change how recent jobs are being carried out.

As consumers are being more demanding, for digital marketing consultants the efforts will have to rise in order to keep up with the demands!

This implies mainly for traditional businesses, especially those that were dependent on the conventional marketing model to utilize the AI-powered marketing campaigns which we already see a rise. Let’s get into AI tools that can help us meet those demands…

AI Tools That Will Change the Future of Marketing 

AI is a great marketing tool, that is for sure. What does it involve? AI causes organizations to address perhaps the most basic difficulties of business today – capturing the right target audience which are the online shoppers and influencing them to purchase your products.

From the strategizing stage all the way to the conversion and customer loyalty phases, AI takes a central part in the accomplishment of any effort. Thus, associations that completely influence AI will acquire a favorable position over their rivals.

The way that the businesses are going through big changes is probably going to turn into an inexorably relevant purpose of conversation this year. What has been seen so far are simply introductory uses of the new AI innovation, a couple of remarkable AI models incorporate Amazon’s “Buy with Amazon” feature and, obviously, Alexa, the voice associate who has been coordinated into homes everywhere in the world.

What is it for 2021? Marketing needs to adopt a more customer-centric way and change the marketing model.

It’s already automating manual and ongoing tasks. In the early stages, it will get into the human decisions also. In the ongoing process, it will add more to global GDP as predicted by 2030. This rise will be more than enough to have many good jobs, and also it will also bring the difference in how the current jobs are conducted.

As consumer’s beliefs become more demanding, being a digital marketing consultant and AI will have to rise so that we can keep up with the consumers.

This is mainly true for traditional businesses, mainly those that were dependent on the conventional marketing model for the long run, and the AI-powered marketing campaigns may be the indications of changes en route, yet they are being coordinated gradually now in SaaS tools all over.

Benefits of AI to Make a Change for Good

The lowest line is, AI can help small businesses raising their overall profitability.

With AI technology, marketers can understand and test the trends and forecasts for the future. They can then make choices depending on these facts, how to divide their budgets and identify their target audience. Brands can reduce costs (and time) on digital advertising waste and spend their time on high-value work. 

With the help of AI, businesses can create more brilliant, more accurate advertisements as well. By making AI an important part of your agency’s digital marketing plan, you can raise your sales AND save money through the process because only the tools that will help you are going to focus on your key target audience and not waste your marketing budgets on irrelevant eyeballs. 

On a bigger scale, AI is placed to have a positive effect on sustainability, scalability, and global trends. It will affect urban communities, government issues, and legislative issues. At the point when utilized the correct way, it can help the world be better. 

Here are five reasons why AI is changing the future of digital marketing:

1. Brings Clarity

Have you ever thought about why some brands don’t advertise? As per the recent study, 71% of marketing respondents say brands don’t know about their consumer base. And hence, 66% of marketers say they want brands to make more financing in creating customer awareness and relationships. Big credit goes to AI-based voice assistant, technology, and IoT, you can set reminders and alerts, and get open and accurate answers when it matters.

2. Leverages IoT

Another reason why AI is helping the future of digital marketing is that it is taking advantage of the power of IoT and related devices. Where all you require is your phone and it works from anywhere, that’s a blogger upgrade from the past. In fact, you no longer have to log in to your business email account and learn about who is asking for your opinion.

If someone on Twitter or Facebook requires your choice, all you have to do is message them, and the data will come straight to your phone. As long as you have a high-speed internet connection, you can get the results instantly.

3. Automated Marketing

AI is still learning and will continue to upgrade. In fact, not only will it become smarter, but it may also take the place of the human being. You no longer require to market yourself or your business, as your AI assistant, like Amazon Echo or Apple’s Siri, can do it on your behalf.

You can do more than just speak to your device and read its voice-activated messages. As time passes, your AI will be able to work more autonomously. From making purchases to booking flights, your device will make the required recommendations and even help you with your financials.

4. Recognizes Your Tone and Voice

Here’s another reason why AI is helping in the future of digital marketing. It’s now easier to search for people online and contact them. Companies like Google, Amazon, Facebook, and Apple make it possible to know your voice even if you don’t find time to learn about these and how to use them. 

So now all you have to do is say “Google,” or say “Hey, Siri,” and the search giant will know it, read the text, and get your information. AI technology uses these technology platforms to give you a better experience.

5. Natural Conversation

In the previous years, when voice assistants were still the new thing in the market, your device may have been able to recall your voice and respond, but it couldn’t have customized a reaction to your request.

This is why brands can foresee your acts on the behalf of your previous searches, your time spent on the website, your location, and much more. When you interact with your favorite brands, the device will do a great job of searching all the relevant information about the brand in the marketplace.

At Blupord, we believe AI is changing the future of digital marketing for the better and it will enable us more and more to provide our clients with the much required ROI for their businesses while making their own interaction with their clients easier. In 2021, more than ever, it’s time for companies to use AI in order to provide an elevated customer experience, not just to respond to consumers’ immediate needs but to build a long lasting relationships and brand trust.

Having a strong brand is all about consistency and recognizable company expressions across all the customer touch points; to provide not only the products and services but also the trust to the customers. A strong brand can be the focal point of a company’s overall success, and this is why successful global companies invest ongoing into building their brand online and offline.

It requires time and ongoing efforts to build up a strong and efficient brand, but also a strong brand increases the value of the overall company. It serves employees with orientation, motivation, and belonging. It gives the opportunities to have a competitive pricing strategy, and attract new customers – without much effort, simply because a strong brand creates a strong accord among the customers.

Here are 7 major advantages of developing a strong brand:

#1 Better customer recognition

“Oh, I know that brand”. A strong brand regularly uses every customer touchpoint; you will recognize it that very time just by looking at its color, font, or expressions. That delivers trust – and we like things that are more trustworthy and are safe. Simple sales rule: People buy from people they trust and like!

#2 Higher customer loyalty

“I like everything they do”. Customer loyalty is the regular impact of a continuously ensuring pleasing and user friendly experience and actual quality-based fulfillment. If a person has an excellent experience with the brand they will become your repeat customer, even in cases where a problem occurs and given it is resolved in a easy and professional manner, a business will still ensure to keep the client happy and loyal.

#3 More word of mouth

“Did you hear about this? It’s amazing!” When your brand provides a story that makes people learn about it more or what they are interested in, they will share it with their friends, family, and strangers at the bus stop. For that instance, they are your brand ambassadors talking about your brand and recommending it to others.

#4 Higher advertising effectiveness

“They’re showing something new“.  Your brand is your promises. Your client realizes that and a ‘solid brand’ will be met with interest and dependence. As long as the message is communicated clearly, it’s engaging and relevant, your target audience will embrace it!

#5 Higher applicant quality

“Working for this brand must be pretty awesome“. At the point when you see an organization that seems to have its head in the game, you’re probably going to be interested. Everybody needs to have solid, interesting brands with regards to their educational plan vitae. A strong brand attracts strong candidates – and company’s people are the overall company’s success!

#6 Higher employee motivation

“We have a cool thing going“. You’re working for something big and with no question proud of what you and your colleagues have achieved. That brings you joy and happiness in life and also in the workplace. Motivated employees are more effective and productive and this is crucial for the common goals and success.

#7 Lower price sensitivity

“I need this, no matter what“. The power of a strong brand provides the ability to increase prices. It’s simple: GREAT sells in a way that is better than GOOD, which fills development.

Creating a strong brand is not an easy task and it does not happen overnight. With branding becoming ever more crucial for organizations to not only survive – but to stick out of the deafening noise that is seven billion people wanting to be heard – the arguments for strengthening your brand are overwhelming. Taking the first step in the right direction is becoming crucial for businesses.

With branding getting always urgent for companies to endure – as well as to stand out of the stunning commotion that is seven billion individuals needing to be heard – the contentions for reinforcing your image are overpowering. So would you like to venture out the correct bearing?

Contact us at [email protected].

2020 will go down as a year that changed the course of history. One of the major implications because of the pandemic has been the fact that it has fast-tracked a switch to ‘everything’ digital. The world has been adapting to the way that it communicates and does business – social media usage has skyrocketed; businesses have adopted a ‘virtual’ way of working and work from home (WFH) has become an accepted business practice.

However, the businesses in the UAE are bouncing back and we have witnessed an increase in client enquiries for digital lead generation and programmatic advertising. Through custom-made digital marketing growth hacking strategies combined with omnichannel strategies, Blupord has developed a unique model that has benefited many of our clients within vast industries. Signing up for digital lead generation with Blupord will provide you with the following benefits:

✔ Cost per Lead (CPL) high performance campaigns

✔ Other digital models available

✔ Quick turnaround time: Max 3 days

✔ Market adaption and multi-lingual (based on target locations)

✔ Target your clients anywhere in the world

✔ Lead generation expected within 24-hrs from activation

✔ Feed your company and salespeople with daily leads / customer enquiries

✔ FREE content writing, short engagement videos, digital assets & CTA

✔ FREE landing pages & domains

✔ No lengthy trap contracts – suited to Your timelines

✔ Replacement of invalid leads

✔ Campaigns suited to Your budget

✔ Benefit from our affiliate networks and 70+ partners world-wide

✔ Omni-channel digital marketing strategies

✔ Hassel-free for Client – Our team will do all the work!

How does it work?

Independent of your business location, our team can target your prospects anywhere in the world and as per your requirement. When targeting internationally and based on nature of each location there are certain variables that we must adapt in order to successfully execute each digital requirement. For example, a type of ad that will work in Germany, might not necessarily work here and vice versa.

Research & Analysis

Online consumer behavior is different in each geographic location and in particular across the borders, hence why thorough research and analysis is crucial prior to commencing with any digital marketing campaign.

Market Adaption

Each market segment based on the country of origin, reacts differently to online advertisements, hence why market adaption is required for most of the locations we can target. In order to truly leverage from your digital assets, one must ensure that the digital assets will appeal to your target audience, engage them, inform them and ensure that a desire to purchase or register is created.

Content & Creatives

Compelling content and creatives are carefully crafted in order to appeal and suit each market of interest, and each digital asset serves the purpose of engaging, informing and converting. The digital campaign assets are designed with the latest digital trends released and serve the purpose of converting a prospect into a customer.

Digital Channels & Optimization

All the channels are interconnected in order to form omni-channel customer journeys, and each is custom selected based on client’s objectives. Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. The very first step of the process is finding an effective way to attract prospects to a website or a dedicated landing page.  Depending on your company’s objectives, there are several ways to achieve this. Here are some of the key online strategies which businesses use to drive traffic: Programmatic advertising, Social Media, SEM, SEO, Email Marketing and Display Ads.

Data Analysis & Re-targeting

High performance campaigns commence with awareness and building of traffic, including the required data, which is test optimized for targeted reach, followed by the re-targeting campaign and engaging with the audience through out all the touch points of each campaign.

At Blupord we pride ourselves on delivering quality leads and return on your investment weather that be in terms of quality leads or raising awareness for your products, services and overall company brand equity.

In order to ensure qualified leads for our clients, our team of digital experts explore and test various online strategies to determine which would result in the most cost-effective outcomes and valuable conversions, while keeping your expenditure at the minimum.

✅ To learn more, express your interest today – Let’s get started!

With the chaos of 2020 which we have left behind us, it’s time to look forward to what we can expect from the next 12 months with all the hopes and positive aspects.

2020 was the whole unexpected year for everyone due to the pandemic, which also affected some market trends that were expected to be the best – however, they ended up the scoring average, whereas many other trends which were supposed to be under the average line are trending for being the best!

Here are some of the observations from the top marketers around the globe on which trends are on the rise in the next 12 months:

Digital business pivots may become permanent  – by Teddy Heidt, Founder of The Gauge Collective.

According to him, to gain customers’ trust you need to Diversify your social media activity in order to connect with more engaged users and this way enrich the user experience on your social profiles by leveraging shop, address, and other customers’ experiences and many more features that break down barriers towards purchasing from your company. With this in mind, the company has responded with the launch of its Instagram shop to complement its new eCommerce program.

Tirocchi, CMO and co-founder, Shapermint enlightened us with  – Social media will become a top channel for purchase, instead of just discovery.

As the social media platform is becoming more and more reliable since the platforms are being made so easy to operate and to connect with users. Social media is even providing the opportunity for e-commerce customers to buy the products without even making them hop from one platform to another creating a simple and seamless path to purchase. With the advancement in 2021, the retail brands will have to adapt to these platforms with new rules, as it has been adopted by Amazon in many ways.

Sherene Hilal, SVP, product marketing, and business operations, Bluecore, predicts that — Informed buyers want to buy from informed brands.

This as a whole says that one goes beyond the age of personalization and also entering into an age of personal e-commerce,  which means that the customers share their experience with the brand to reflect their preferences at any given moment. They expect brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels. This in return helps the brands understand the information about their customers such as: what they need, and also when they want the product. This information is beneficial for both the customers and also the businesses.

Whereas we have Jim Kruger, Chief Marketing Officer, Veeam, and also he remarks the following: Virtual events started out of necessity, but are here to stay because of ROI and accessibility.

Due to the pandemic in 2020, many brands and companies went for virtual events which in return is the best practice to get in touch with the audiences. As with this virtual event scenario, they get to interact with entirely new audiences as virtual events are more accessible than in-person events. As these virtual events save the time of traveling, getting visas, booking tickets, finding the location of the events, and many other problems and many companies have found that this allows for higher attendance and more participation. That means lower costs for more people and a higher ROI. This seems like a good option for the companies that are restricted by the ongoing changes in the rules impacted by the pandemic and the strains it has put on their marketing budgets. In 2021 and beyond, virtual events will continue to be a popular route to engage with a broad set of customers as companies see the many benefits of online events.

And also in the opinion of Lisa Apolinski, president of 3 Dog Write Inc, Live interactions with virtual events. 

Due to the pandemic, many of the companies went for the live sessions with their audiences which in return gave them a positive approach towards their business gathering and further information about the audiences. Yes, there are complications with live events such as technical errors, but this could bring positive changes also such as the feeling of safety of attendees, ease of connection from anywhere in the world, and convenience from attending from one’s living room.

These are some of the top trends predicted for 2021.

One important component of digital marketing is mobile marketing.

Over 70% of B2B buyers for instance increased mobile usage over the past years and 50% of B2B search queries today are made on smartphones, a number that has grown to 70% this year alone. Mobile marketing can accelerate time to B2B purchase by 20 percent. Furthermore, smartphone usage accounts for 69% of time spent consuming digital media, while desktop-based digital media consumption makes up less than half – in some countries this number is even higher!

Top 10 Mobile Statistics
– 80% of online users utilized a mobile device to search the internet in 2019
– 40% of online transactions are conducted by a mobile device
– US mobile search ad spending was estimated at USD 28.12 Billion in 2019
– More than 50% of websites are responsive that work for all devices
– More than 3/4 shoppers use mobile devices in addition to physical shopping
– Mobile advertising accounted for 72% of all U.S. digital ad spending by end of 2019
– Nearly half of online shoppers tend to read the reviews on their mobile phones
– Website speed is crucial for more than 50% of the mobile users
– You are likely to loose 50% of your online customers if they face a bad experience with your eCommerce site
– 3 out of 4 teens regularly shop online today

With this in mind, it is essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If you have a mobile app that enables users to engage with your products, your app falls under the digital marketing umbrella, too.

Customers that are engaging with your business online via mobile devices must have the same positive and easy experience as they would if they were on desktop. It is becoming crucial for your business to adapt to this and implement a mobile-friendly or responsive website to make the browsing user-friendly, in particular for those on mobile devices. As the mobile version of your digital assets are minimized in terms of the actual view, it is recommended to reduce the length of your content, ways of displaying important information, smaller lead generation forms and visuals to create a pleasant search experience for customers. When it comes to design of images for social media, it’s important to remember that the image dimensions should be smaller on mobile devices, meaning text can be cut-off.

There are plenty of ways you can optimize your digital marketing assets for mobile users, and it is hugely important to consider the buyer journey on mobile devices. By always considering this, you are destined to create pleasant digital experiences which will work for your customers, while you are achieving the results that you are aiming for.

Ready to try digital marketing for your business? This is how to proceed…
For those that are already leveraging off digital marketing, it’s highly likely that you are reaching some segments of your audience online. However, given the vast scope and various growth hacking strategies that only experts in digital can implement, there is no doubt that there might be some areas of your strategy that could use some improvement which will result in high ROI.

At Blupord, we carefully breakdown each segment of your strategy and provide you with an effective digital strategy that is suited for your business, setting you apart from your competition in no time. Our step-by-step approach rooted in local and international experience will assist your business to flourish in no time in a truly effective way. Each client is treated in a unique way and only strategies that we believe are suited for your business will be implemented, tested and optimized. Talk to our team today – It is time for your business to prosper.