The omnichannel marketing approach is easier to understand once we divide it into different segments, so let’s start. Firstly, the meaning of ‘omni’, which means combining all things together, and by adding the ‘channel’ to omnichannel, we are now referring to the concept of using all channels to create a single, unified customer experience. Omnichannel can include both online and offline channels – websites, email, physical stores, digital platforms, etc – as well as all devices from desktop to mobile and everything in between.

An omnichannel marketing strategy, on the other hand, combines the use of digital and traditional marketing channels in order to provide a consistent message and experience. The experience adapts to customers based on their journey and is consistent regardless of where the customer engages.

Omnichannel marketing requires a holistic approach to customer journeys and all the places where customers interact with your brand. When you grasp where customers engage, you will also be able to collect unified customer data and design your communication channels to work in concert – instead of in opposition – to one another.

How do ‘multichannel’ and ‘omnichannel’ marketing differ?

There is a significant difference between multichannel and omnichannel marketing in the way in which systems work together to engage customers. Even though both approaches aim to engage customers on various channels, omnichannel marketing focuses on the integrated and consistent nature of engagement across these channels while multichannel marketing is less connected and is more concerned with distribution through different channels.

Unlike multichannel marketing, where the decision of how to engage is left to the customer, omnichannel marketing ensures that the message is seamless and consistent no matter what channel they choose.

Omnichannel marketing: what are the benefits?

There are several benefits to omnichannel marketing that justify the effort and planning involved. The most important benefit is customer satisfaction. As omnichannel marketing focuses on delivering seamless information and experiences, brands deliver exceptional customer experiences – which is the deciding factor for consumers when evaluating and choosing a brand.

In addition to customer satisfaction, revenue and business success are also impacted by customer satisfaction. Increasing customer satisfaction can result in increased customer retention and loyalty, which can have a significant effect on revenue. According to some studies, a 5% increase in customer retention can lead to profit increases between 25% and 95%.

In addition to customer satisfaction, brands also gain the following benefits from omnichannel marketing:

• 360-degree customer view
  Omnichannel marketing allows you to collect customer data from disparate sources, as well as unify them by combining cookie data, point of sale data, loyalty program data, and more. In this way, the creation of a full customer profile is made possible, which leads to stronger personalization efforts, better campaign design, and more, thereby contributing to high conversion rates.
• Teamwork and synergy
  A key component of omnichannel marketing is integration, not just from the end-user perspective, but also from the internal process perspective. As a result of omnichannel marketing, teams will need to work together to coordinate campaigns, messaging, and distribution, while also sharing customer data – thus increasing collaboration as teams aim for the same goal.
• Cost-effective marketing
  As a result of omnichannel marketing, we’ll be able to determine what’s working and what’s not. As a result of this data, brands can tailor strategies more effectively as they will gain a deeper understanding of what channels and methods are delivering higher ROI.

How does headless marketing enable omnichannel marketing?

Content teams and marketers can create content once and display it across all devices and channels by using a headless content management system (CMS). In order for omnichannel marketing to thrive, teams need an effective way to distribute content across channels and collect data from these interfaces to produce a 360-degree view of the customer. A headless CMS serves both those purposes and helps teams distribute content efficiently and effectively across channels while also collecting customer data.

How can omnichannel marketing benefit business?

Businesses that are trying to grab the attention of consumers in an age where customer experience is a key influencer in decision-making should have an omnichannel marketing strategy in place. As a result, it is important to ensure that you have a strategy and tools in place first to ensure that your experience executing omnichannel marketing is as seamless as the one you aim to deliver to your customers. 

For assistance with your omnichannel strategy connect with Blupord team today at [email protected]

Wondering how you can boost your click-through rates of your emailers, increase the sales of your e-commerce store, or enhance the conversion rate of your website? In other words, how can you accomplish a win-win situation?

A Call-to-Action (CTA) is used to allow a reader to perform the required action that will fulfill the main objective of the marketing content or channel in question. Some tips of CTAs are the Buy now button which is placed on online stores or Learn more links on articles or newsletters.

In the digital marketing context, they are regularly referred to as Call-to-Action buttons, as they will in general be intended to stand apart from the rest of the content. The button is typically clearly noticeable, and it regularly has an eye-catching teaser text.

What are the main points to consider when utilizing and fine-tuning Call-to-Actions? Go through these 7 tips to understand better:

1. Design for a specific context

Wondering where to place your CTA? Whether it is a newsletter, an ad, a landing page, or an online store, the CTAs could have different requirements for various channels. It is, therefore, crucial to design your CTA button to really stand out from the other parts such as content and design.

For newsletters, the consistency between your CTA copy and the introduction text may affect your CTA’s proficiency to a great deal. For online stores, on the other hand, the most significant factor might be the clear visual plan of the button, as the items on a site are often surrounded by pictures, descriptions, and different components.

Always consider the specific context when designing your CTA.

2. Optimize for various devices

As per Statcounter, mobile users make up over half of all web traffic today. Make sure that your CTA is improved for various gadgets, for example, cell phones, tablets, or desktops.

Utilize a responsive design for your newsletters and sites, so your CTA looks great regardless of the device. Ensure that the button fits screens of various sizes, while ideally keeping the plan something similar.

3. Various Call-to-Actions for various purposes

Consider the following: What is the primary objective you need to accomplish with your CTA in this particular context? Is its aim to build your blog’s traffic, sustain a lead on the buyer’s journey, or maybe get criticism on a product or a service?

Your Call-to-Actions may be altogether different depending upon their motivation. In many cases, you should direct away from the most generic ones, for example, Learn more.

4. Know your audience

Who is the audience you need to get a response from? What might trigger them to register?

Offer incentives like quality content for the reader and get innovative. Observing upon your intended target audience interest and manner of actions, sometimes a bit of humor might do the trick, for example.

Using personalization in your CTAs can make them more viable. The present innovation offers different kinds of chances for marketing automation and triggered communication. With the help of innovation, you can have different Call-to-Actions relying upon which channel the individual came from, and what their activity was before seeing your CTA.

5. Brief & noticeable CTAs

Keeping your CTA’s short and exact often works better compared to making it excessively complicated. This additionally will in general make the design more clear, and allows you to fit the button on a single row.

Make your CTA stand out, but not to the point of irritation – there’s no requirement to add flashing lights or ten exclamation marks. However, we do recommend you give close consideration to the colors and also the design as well as the surroundings of your button.

Does it pop out enough or are there so many distractions on the site which might divert or confuse your audiences? Do the surrounding elements like product details and images support the CTA?

In addition, give careful thought to the arrangement of the CTA. Numerous readers keep an eye on quickly browsing the upper parts of a newsletter or a website. Because of this, your CTA should be placed sufficiently high on the email or site page.

You can run a heatmap investigation of your site or landing page to track down the best arrangement for your CTA. This should be possible,  for example, with Hotjar or VWO.

6. Consider a secondary CTA

Performing the required action proposed by the CTA might be too big a leap for some readers. At times the primary Call-to-Action can be joined by a secondary CTA, for example, a ‘See More’ review button next to an ‘Order Now’ button. The secondary CTA button is often planned such that it separates it from the main CTA by using different graphics or colors.

You should even reintroduce the primary Call-to-Action later on to those readers who chose to click on the secondary option. With the help of this, you can convince your potential customers to perform the required action like making a purchase after all, rather than bouncing off from your website.

7. Analyze and double-check the path

At the point when you’re evaluating the effectiveness of your Call-to-Action, it’s essential to consider the path that leads to it. What were the actions prior to seeing the CTA? Is the way tempting enough to make your intended audience perform the desired action?

What happens after the CTA button is clicked: does its color change or will the reader be directed to a new landing page, for instance?

You must cover all the perspectives and consider your digital marketing and its channels holistically. For example, if you use a CTA in your newsletter, as a link to a blog, is your website up-to-date and functional? Was the path smooth for the purchaser in your online store?

The Behavior Flow feature on Google Analytics is a great tool for assessing your site clients’ way. Indeed, even a well-made Call-to-Action will not be helpful if technical issues or some other sorts of inconsistencies emerge along the way.

Measure and analyze your results

Get the most out of your digital marketing by measuring and analyzing the performance of your CTAs. Try different word choices, visual elements, and placements and make adjustments based on real data. This allows you to improve your communications and digital marketing.

Take advantage of your digital marketing by measuring and examining the performance of your CTAs.Try different word choices, visual components, and placements and make changes dependent on real information. This helps you to improve your communications and digital marketing.

For assistance, contact us at [email protected]

It no longer matters what type of industry your business is in or the type of products and services you offer – the latest digital marketing trends should not be ignored. With the fast paced and changing digital landscape, it is no longer enough for businesses to only have a well developed website and a Facebook page.

By now, it will be difficult to find many successful businesses that don’t have an online presence. So far this year, although the difficulties with Covid-19 that caused turbulence on a global scale, new technologies and tools have come to the fore, forcing marketers and businesses to adapt in order to keep their businesses at the forefront. Basically – if your business doesn’t adapt, you will surely be left behind.

What is new with Facebook?
As per Forbes, 41% of Facebook users are over the age of 65. It is evident that Facebook is losing ground with the younger demographics, who tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and the rising star, TikTok.

With this information, it is essential for digital marketers and business owners to profile their their target audience, and then better understand where they are found online. Facebook may be very unsuitable for some campaigns, where the target audience is identified as the “older” population.. Facebook is still one of the most powerful platforms and it is advisable not to oversee it without trying it our for lead generation purposes . If not, you could be wasting your marketing budget, targeting the wrong social media platform – which happens to most businesses regarding all the different online and social platforms, when your businesses buyer personas are not properly identified.

2. Is Instagram a hit with younger audience?
The meteoric rise of Instagram has resulted in one billion+ users, which is an impressive achievement in basically no time. It is one of the fastest growing social media platforms, with much of its user base belonging to younger demographic, especially under 30.

Currently, Instagram is facing one potential problem as the platform has recently decided to remove the likes feature which has caused many influencers to voice their concerns, which also means that companies should keep a close eye on the impact this may have in 2020 – if any. While it could lead to an uptick in content quality, many users may drift away from the platform in search of vanity metrics elsewhere.

3. Chatbots are starting to dominate Customer Service
Chatbots are artificial intelligence (AI) software that acts as a virtual “concierge,” communicating with users and assisting them in completing their goals. While interacting with buyers in a natural way through the use of text chat windows, chatbots have also enabled verbal interactions as well. Over time, as the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service.

Bots allow users to receive personalized and focused interactions without weighing in on limited human resources.

In the world today where most businesses have turned online and most meetings also happen online, it is the perfect time to explore all the advantages of implementing chatbots for your business. 80% of businesses claim they want to start using chatbots so far this year. Following are some of the benefits:

• 24-hour service
• Instant responses to customer queries
• No need for breaks, vacations, or overtime pay

In January 2020, Tidio research confirmed that 43% of consumers prefer to message an online chatbot rather than to talk via phote with a business if additional information is required in their sales cycle. Chatbots are set to be one of the fastest-growing digital marketing trends in 2020.

4. Video marketing is becoming the norm in digital 
If your business is not using video marketing this year in your online campaigns this is the perfect time to start! Text-based and static content is simply not enough and it is becoming harder to compete with the power of engaging video content, in particular in lead generation and high performance campaigns.

In a mobile-mad world, people are watching more video than ever, using their smartphones to watch and share videos about various topics and learning more about brands. Here are some stats from ImpactBND:

• 70% of consumers have shared a brand’s video
• 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions
• 72% of businesses believe video content has improved their conversion rates

Video marketing is highly-engaging, and the online audience responds positively to ads where video’s are featured as main content. Live streaming is a powerful method and when combined with influencer marketing it provides great benefits to the brands. Whether it’s the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians, interacting directly with the audience has become huge draw businesses.

5. Content is still important
An essential component of digital marketing is content, although there’s an increasing emphasis on nuance in content. The quality is important, and in addition, these days there’s more emphasis on the context and targeting. As Google is providing a deeper, more sophisticated understanding of online content, marketers must think carefully about their target audience and how they can revamp and tailor content strategy more precisely.

Much of this comes down to the BERT update released on Google in November 2019. The new algorithm helps the search engine obtain a much better and more clear understanding of the natural language in user search. Google advises to instead of “chasing the latest SEO trends, rather to focus on fast speed, useful links, and compelling content.”

As Google is getting smarter, those that produce ongoing in-depth, accurate current content will receive preference. Businesses should keep this fact in mind and part of their digital strategy in 2020.

6. Email is becoming more personalized
Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. As with all the other evolving aspects of digital marketing,  generic marketing emails aren’t as effective as they used to be, because in today’s market place what works the best is a combination of automation and personalization.

For instance, when sending out email blasts that are product or service centric, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this type of email marketing can be very effective. Email is often the final trigger to motivate an action, especially when combined with your remarketing campaign.

7. Interactive content is becoming mainstream
Interactive content is all type of content that people can click on, swipe, or interact with online. According to Outgrow, 93% marketers rate interactive content as highly effective when it comes to buyer education. In 2020, more companies are experimenting with this type of content:

• Quizzes and polls
• Augmented reality ads
• 360-degree videos

These formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. These days, buyers are looking for this type of engaging content from brands because it is fun and entertaining leaving memorable and positive impressions about a brand.

8. Voice interaction is become more used 
Thanks to Siri, Google, Alexa, and a host of other ‘smart’ devices, verbal interaction with devices is continuing to rise. The real lesson for us is that people like to talk and that is a preferred way of interacting. And now, machines are finally catching up to the way people want to search, shop and discover new things.

However, this presents some interesting challenges. Conducting a search by voice is very different from typing a query in the results, and when a user performs a text-based search, the screen displays the results one page at a time. However, when asking a device to conduct a search and the device replies verbally, it may only give a few choices at most, and frequently supplies just one choice. In summary, implementing a voice search within your strategy means you will be creating a unique and optimized customer experience that will foster relationships and build brand loyalty with your customers.

9. Marketing in messaging apps is on the rise

Messaging applications are no longer used to just stay in touch with friends and family. Businesses in all industries have taken a significant interest in apps like Facebook Messenger and WhatsApp in recent times, and following are the opportunities:

• There are 1.3 billion monthly users are active on Facebook Messenger
• Those are sending more than 10 billion messages every month
• WhatsApp has 1.6 billion active users
• Those are sending over 55 billion messages every day

With the above facts it is no secret that people are more active on instant messaging apps and it is predicted that in the next 5-7 years, messenger marketing is expected to be the number one marketing channel in the world.  With this in mind it is a logical step for businesses to start connecting with your target audience via these platforms. Marketing through Facebook Messenger generates 10 to 80 times more engagement than organic posts on the Facebook News Feed.

63% of online consumers are more likely to return to a company website if it has a live chat option, which means that businesses should seriously consider this type of marketing where many companies will include video and interactive content to engage the customers.

10. Omnichannel marketing is the way forward
Omnichannel marketing is the practice of marketing across multiple platforms, including email, apps, social media, and website blog. This approach enables businesses to connect with customers via various digital touchpoints, effectively offering a improved user experience while creating synergies between the ad sets for optimum performance.

By delivering a seamless, consistent voice and cohesive brand message across all channels, the campaigns get fully optimized providing successful results. Omnichannel marketing drives over three times as much engagement than a single-channel approach, whereas customer retention, average order value, and purchase frequency are all higher when you adapt the multiple channels strategy.

With AI technologies, businesses can today leverage from useful data insights and machine learning understanding better the behaviour of their customers and their online habits, and focusing on omnichannel marketing is the road to an enhanced customer journey that keeps your customers return back to your platforms.

“It’s hard to find things that won’t sell online” – Jeff Bezos, Founder, CEO & President of Amazon.

It is no secret that digital lead generation plays a crucial role in the success of any business today, as it is considered to be the initial step in the sales funnel. With evolving technologies and the ever changing algorithms by online platforms such as Google, Facebook, Instagram, Snapchat and others, online lead generating can seem overwhelming and complicated for many, but it doesn’t need to be. With the right digital partner, companies can flourish in no time both through increased sales through digital lead generation and through awareness of their brand, products and services.

It’s the spirit of the moment and if you don’t embrace it, you will remain far behind in the race. Most companies are going through a transitional phase becoming digitized. However, there are some key elements to be successful when it comes to digital marketing and one must know and understand which platforms works the best for its business. There is no set formula and only with experience will one be able to use all the digital platforms in a beneficial manner, as digital marketing can be very costly. Here are some of the many advantages of Digital Marketing:

• Digital marketing increases sales
• Open growth options for small and medium businesses
• Conversions and lead generations are much higher than other marketing techniques
• Connect with your customers anywhere in the world
• Brand building and trust factor
• Cost effective way to promote business (if used correctly)
• Earn high growth rates and trackable conversions

Targeting your clients globally

Independent of your company location, digital experts are able to target your clients/prospects anywhere in the world – instantly. When targeting internationally and based on nature of each location, there are certain variables that agencies such as Blupord adapt in order to successfully execute each digital requirement. Following are a few important variables:

• Research & Analysis – Online consumer behaviour and shopping habits are different in each country, hence why thorough research and analysis is crucial step of the initial digital lead generation process. Collecting valuable information about your buyer personas can be detrimental in the overall execution of the campaign.
• Market Adaption – Each market segment based on their country of origin reacts differently to online advertisements, hence why market adaption is required for most of the locations we target.
• Content & Creatives – Content and creatives is what your target audience will firstly encounter during their online customer journey, and it is important to carefully craft each digital asset for it to appeal and suit each market. Each is designed to engage the audience while representing the services or products in the ideal way creating the need to register and exchange their personal details with you.
• Language Options – Dependent of the chosen locations of your target audience, translations of each campaign might play an instrumental role when engaging and communicating directly to the target audience.
• Digital Channels & Optimization – All the selected online channels are interconnected in order to form omni-channel customer journeys, and each is custom selected based on client’s objectives.
• Data Analysis & Re-Targeting – High performance campaigns commence with awareness and building of qualified traffic, including the required data, which is test optimized for targeted reach,  followed by the re-targeting campaign and ongoing engagement with the audience.

Prior to commencing any digital high performance campaign, for each new client requirement a digital strategy is custom-made , and only tested digital channels will be deployed for ultimate campaign success and optimization.

Omni-channel Digital Marketing Strategies

“All omni-channel experiences will use multiple channels, but not all multi-channel experiences are omni-channel”.  Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. In order to commit to quality leads, Blupord has introduced a unique CPL model ensuring our clients receive high-quality leads for their products and services, regardless of where in the world they are targeting their audience.

The “ingredients” to successful execution 

• Accurate Targeting Selection – It is important to focus on narrow targeting to build a sensible audience based on ideal buyer persona
• Compelling & Specific Content – The content writing strategy focuses on giving accurate information in a creative way, so users easily engage
• Omni-channel Publishing – Ads are published on suitable channels, optimized and narrowed down based on performance
• Optimized Re-targeting – The non-converted leads are re-targeted, which are those users identified based on their time-spent or content-depth matrix

Furthermore, signing up with Blupord for digital lead generation will assist you achieve your campaign objectives and furthermore beyond the leads our focus is on:

• Click through rates
• Frequency of engagement
• Depth of engagement
• Impression counts
• Broadcasting schedules
• Device behavior

Each digital lead generation campaign is created in a seamless and responsive way, providing multi-screen user experience meaning that regardless of the device a customer is using, your ad will be presented in the most effective and presentable way.

Campaign objectives – Identifying buyer personas 
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of a businesses ideal customer. Identifying buyer personas helps us greatly in marketing, sales, product, and services internalize the ideal customer we are aiming to attract and relate to our customers as ‘real humans’. Having a deep understanding of your buyer persona(s) is critical to driving the right content creation, product development, sales, follow up strategies and more, and really anything that relates to customer acquisition and retention.

Objective A
Thorough audience research and identifying customer pain points it will allow you to identify customer goals.

Objective B

Understand how your brand can help; turn your research into buyer personas and learn how to use personas to guide your marketing.

Summary – Lead Generation Best Practices
In summary, following are a few effective tips that can help you implement your lead generation strategies:

• Campaign objectives & budgeting: Firstly, start off with identifying what are the selected products or services that you would like to promote and focus on creating engaging content with key USP’s. Identify what are the lead magnets that you should implement in order to obtain further quality leads. Secondly, ensure that your budget is sufficient and can enable the recommended digital lead generation strategy to be effectively implemented.
• Buyer personas: Everything begins with recognizing the identity of your audience. It is important to be aware of what your audience finds challenging, define the ways you can help them, and develop relevant products or quality content that resonates with them.
• Lead qualification: Lead qualification is the attribute that can predict if your leads have the potential to finalize the purchase cycle successfully. There are two stages of qualifying a lead: Marketing and sales.
• Segmentation: Segmentation stands for breaking down your base of leads into small units and using their actions to send additional appealing marketing information to them. It enables you to prioritize your leads based on their level of engagement with your content.
• Personalization: It is used to make your audience feel unique by customizing the experience based on the hints they drop throughout the web. You can use available data from browsing history, device location, and opt-in forms or lead magnets to make them feel special using the details you generate about them.
• Automation: It is a combination of mechanisms that enables you to leverage on lead generation by converting visitors into leads and eventually leading them to the bottom of the sales funnel where they finally make a purchase.

Through the time and digital evolution along with the ever-changing consumer trends, the lead generation models have also gone through evolution.  We have witnessed changes that might have taken years before, reducing to months, weeks and days, and now hours. With all the new changes, innovations and digital transformations, both businesses and consumers are empowered today.

In today’s world some of the lead generation methods can be described as: Listings, pay per impression, premium listings, discounted deals, pay per interaction and pay per transaction. This has contributed to higher online competition and vast adaption of the same models by most companies within the same space. The changing market conditions both locally and internationally, entrepreneurs must learn to adapt to the continuously evolving technologies and embrace changes that come with it – this is the only way to remain competitive and excel in their respective industries.

What is lead generation?
In simple terms, the definition of lead generation is described as: The marketing process of stimulating and capturing prospect interest for products/services in order to develop pipeline for the sales teams.

Generating leads today means accurately using digital channels that will perform in order to provide in return high ROI for businesses. The pace and abundance of information available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads, prior to passing them to sales for conversions.

Why is Lead Generation Important?
With the changing buying process, and the requirements to explore new and better ways to reach buyers and cut through the online clutter, companies today are getting more and more educated on the digital marketing strategies and they understand they must now focus on being found online while implementing various digital techniques in order to accurately target the buyers whilst building continuous relationships with them.

How to start your lead generation journey?

Businesses that are interested in lead generation for their business firstly need to do their research to understand which is the perfect agency for their business, which means the agency that you select should have the right understanding of your goals and objectives of your campaign, and they must fully understand your offering and the buyer personas. Each new digital lead generation requirement should offer a unique digital strategy which should include the details about your objectives and an outlining of the digital platforms along with the digital assets that are suitable for your business.

Depending on your business and your target audience, the digital agency will work out the best digital method for you, ranging from what digital platforms should be used in order to achieve your goals while carefully managing your digital budgets.

For instance, in the cost per lead model (CPL), agencies like Blupord will utilize our track record and our digital skills to firstly prepare a digital strategy for each campaign outlining all the relevant platforms that will work for your target audience and those that can be included within your budget. This way we will generate qualified leads and guaranteed leads for your business, ensuring that each ad set is monitored, analysed and optimized at all times providing you high ROI. In the CPL model, you will only pay for the promised leads – and rest is taken care of by our team leaving you time to do other important things in your daily routines. The leads generated are highly targeted to the right customers, in the right way, at the right time.

Sometimes, in order to create the most effective synergies between paid and organic ads, we can assist your team with branding objectives and awareness, social media, SEO, PPC, website development, e-commerce and other key digital pursuits.

When it comes to the targeted lead generation in Dubai, UAE, GCC or anywhere in the world, our team of digital experts will ensure to prepare distinctive international strategies adapted to each market ensuring you receive quality leads or customer enquiries at all stages of the campaign duration.

We are only a call away – chat to our team today and start receiving your leads in no time!