Since many customers are active online, marketers need to come up with ways to attract prospects, convert them into leads, and turn them into buyers. There are many obstacles preventing the implementation of these strategies, including increased competition, customer reviews on social media, and the evolution of customer behaviors when interacting with ads.

Here are five tips to help you generate quality leads:

Place CTAs strategically

It is best to keep CTAs (Call To Action) above the fold and directly in front of customers, across all screen sizes, and have one CTA per page. By placing your call to action above the fold and in plain sight, you will generate a higher conversion rate, since all of your visitors are able to directly see the offer. When visitors are required to scroll down the page before seeing the offer, or add another layer to discover the offer, then your conversion rates will be low.

You should not hide your CTAs at the end of long-form content, since this will reduce the number of people who see the offer and they might also lose the interest if they have to read a lot until they get to the actual point they are interested in. Ensure your customers won’t miss your offer regardless of whether they’re viewing on a desktop monitor or a small mobile screen.

Stay active on social media

Social media is the go-to medium for customer service questions today. Businesses must provide customer service via social media and provide fast answers to questions from customers.

Monitor your social media accounts actively and answer all questions; this will help you build solid relationships with your customers, which in turn will make them trust you. More prospects will convert to leads if they feel comfortable asking for more information about the products or services you offer.

Design landing pages that encourage social sharing

Sharing is underestimated by many marketers when it comes to lead generation. While most social shares are focused on blog posts, you can use this to drive more traffic to your landing page and generate more leads.

You can leverage social sharing to drive more traffic to your offers by being creative. Create compelling rewards and watch your landing pages get more traffic and leads.

Highlight Social Proof

Your conversion rate will increase when you display social proof next to your CTAs. Getting approval opinions from third parties improves conversions since customers seek each other’s opinions.

You can convert visitors to leads by placing reviews, testimonials, and even awards and recognition near your CTAs. It builds an additional layer of trust.

Create video content

Content that is video-based is one of the most effective forms. Customers love it because they can consume it on the go and it’s easy to use. Marketers love it because they can publish it at little or no cost and promote it through multiple channels.

Create videos that explain and entertain at the same time, and keep a unique angle in mind to get results. Try out different video angles and content concepts on social media to see what your audience responds to.

If you structure your sales funnel correctly, you can put your business on autopilot and convert leads into customers consistently. Depending on each platform, consumers also spend on some video views a longer period of time, while on others a lesser period of time – keep this in mind when you structure your content.

Choose the right digital marketing agency for guidance and assistance with your lead generation requirement and get it right from the start.

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2020 will go down as a year that changed the course of history. One of the major implications because of the pandemic has been the fact that it has fast-tracked a switch to ‘everything’ digital. The world has been adapting to the way that it communicates and does business – social media usage has skyrocketed; businesses have adopted a ‘virtual’ way of working and work from home (WFH) has become an accepted business practice.

However, the businesses in the UAE are bouncing back and we have witnessed an increase in client enquiries for digital lead generation and programmatic advertising. Through custom-made digital marketing growth hacking strategies combined with omnichannel strategies, Blupord has developed a unique model that has benefited many of our clients within vast industries. Signing up for digital lead generation with Blupord will provide you with the following benefits:

✔ Cost per Lead (CPL) high performance campaigns

✔ Other digital models available

✔ Quick turnaround time: Max 3 days

✔ Market adaption and multi-lingual (based on target locations)

✔ Target your clients anywhere in the world

✔ Lead generation expected within 24-hrs from activation

✔ Feed your company and salespeople with daily leads / customer enquiries

✔ FREE content writing, short engagement videos, digital assets & CTA

✔ FREE landing pages & domains

✔ No lengthy trap contracts – suited to Your timelines

✔ Replacement of invalid leads

✔ Campaigns suited to Your budget

✔ Benefit from our affiliate networks and 70+ partners world-wide

✔ Omni-channel digital marketing strategies

✔ Hassel-free for Client – Our team will do all the work!

How does it work?

Independent of your business location, our team can target your prospects anywhere in the world and as per your requirement. When targeting internationally and based on nature of each location there are certain variables that we must adapt in order to successfully execute each digital requirement. For example, a type of ad that will work in Germany, might not necessarily work here and vice versa.

Research & Analysis

Online consumer behavior is different in each geographic location and in particular across the borders, hence why thorough research and analysis is crucial prior to commencing with any digital marketing campaign.

Market Adaption

Each market segment based on the country of origin, reacts differently to online advertisements, hence why market adaption is required for most of the locations we can target. In order to truly leverage from your digital assets, one must ensure that the digital assets will appeal to your target audience, engage them, inform them and ensure that a desire to purchase or register is created.

Content & Creatives

Compelling content and creatives are carefully crafted in order to appeal and suit each market of interest, and each digital asset serves the purpose of engaging, informing and converting. The digital campaign assets are designed with the latest digital trends released and serve the purpose of converting a prospect into a customer.

Digital Channels & Optimization

All the channels are interconnected in order to form omni-channel customer journeys, and each is custom selected based on client’s objectives. Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. The very first step of the process is finding an effective way to attract prospects to a website or a dedicated landing page.  Depending on your company’s objectives, there are several ways to achieve this. Here are some of the key online strategies which businesses use to drive traffic: Programmatic advertising, Social Media, SEM, SEO, Email Marketing and Display Ads.

Data Analysis & Re-targeting

High performance campaigns commence with awareness and building of traffic, including the required data, which is test optimized for targeted reach, followed by the re-targeting campaign and engaging with the audience through out all the touch points of each campaign.

At Blupord we pride ourselves on delivering quality leads and return on your investment weather that be in terms of quality leads or raising awareness for your products, services and overall company brand equity.

In order to ensure qualified leads for our clients, our team of digital experts explore and test various online strategies to determine which would result in the most cost-effective outcomes and valuable conversions, while keeping your expenditure at the minimum.

✅ To learn more, express your interest today – Let’s get started!