The use of artificial intelligence (AI) is definitely causing concern in a number of different industries.

According to some, it will also fundamentally alter how marketing and sales are carried out, causing a shift in the demand for digital marketers.

However, the precise impact of AI on digital marketing roles over the coming years is still not well understood.

What is certain is that creative individuals will continue to be needed to implement current practices along with the requirement to develop better and better marketing tactics.

But at the same time, marketing’s use of artificial intelligence is gradually growing.

Why is this happening?

AI is becoming more and more appealing every year as a result of the daily increase in the amount of data that is available and the methods for gathering, analyzing, and using that data for marketing and advertising.

The attraction of AI and marketing automation will also grow as more businesses gather human resources with expertise in data science and market analysis.

Will AI eventually replace digital marketers? To find out the response, continue reading.

First of All, What Is Marketing Automation?

The ability of artificial intelligence to automate particular jobs or groups of related tasks is one of its benefits.

Such automation has clear advantages, such as streamlining procedures and effectively assessing results with less time and effort.

These advantages of marketing automation can be seen right away and will improve your future work.

In order to create capabilities that go beyond what each of these might do on its own, marketing automation makes use of the capabilities of numerous systems, programmes, and platforms.

The capacity to speed up data collecting and processing is one of the most advantageous outcomes of this kind of automation.

Using AI, trends can be found more quickly, producing more predictions to help in your marketing strategy.

Overall, marketing automation can assist you in better implementing your marketing plan, making the most of your workforce, and saving time and money.

Ok. But Will AI Replace Digital Marketers?

If you work in digital marketing, you might be worried that AI will eventually replace you and force you out of the industry.

The quick response to your question is no, not yet, and possibly never.

Even while AI is helpful, those of you who work in the digital marketing sector is aware that it still requires uniqueness, inventiveness, and creativity to create new ways to interact with clients.

In other words, human interaction is still necessary for digital marketing.

It requires storytelling and emotion, two skills that AI lacks in the ways that are now required for successful marketing.

The objective of the majority of businesses and marketing departments today is to figure out how to use AI to their advantage when it comes to their digital marketing strategy rather than to completely replace human employees.

As a result, AI won’t eliminate all of the professions in digital marketing; rather, it will drive these positions to change in order to take advantage of what AI can do to improve digital experiences.

What Can AI Do Already?

In general, AI may improve and simplify a variety of elements of your marketing initiatives. Additionally, it might lower your error rate and increase productivity.

The following are some specific useful jobs that AI is already capable of performing:

Automate routine and repetitive tasks and processes

With the automation of repetitive operations and procedures, AI can be developed with the intention of partially replacing people in daily tasks.

Even for marketing requirements like content curation, pay-per-click ad management, and email reacting to specifics, it is increasingly achieving this.

Take over the compilation and analysis of large data sets

Because AI is programmed and has acquired knowledge, it can work with massive data sets, which are difficult and time-consuming for humans to handle.

As a result, it can:

• Identify patterns in data sets more quickly.
• Using the patterns and other outputs, make predictions.
• Provide you with insightful data on your customer base, enabling you to customize your audience’s whole digital experience according to their defined needs and preferences.

Using the available facts, predict future customer behavior.

Create digital assistants

Chatbots and other digital assistants can offer clients access around the clock.

The bulk of digital assistants available today have limited functionality and interact with your clients through scripts and pre-packaged workflows, the majority of which schedule tasks or direct requests.

Nevertheless, they might be seen as assets that force marketers to reconsider how their digital consumer engagement plans are created.

Save time and increase productivity

The use of AI is saving marketing teams a lot of time, which could result in increased productivity.

Digital marketers’ time and efforts are being transferred to more challenging and creative activities because of AI automation and data analysis.

Efficiency and production are increased by this redirection.

Allow for Pilot Programs and Experimentation

By establishing pilot programmes and evaluating its capabilities, businesses continue to experiment with AI to see what it is capable of.

At the moment, these involve tests with the following:

• Writing copy for advertisements.
• Buying digital advertisements.
• Creating composite images of buyer personas.
• Creating email subject lines and banner advertisements.
• Assembling data-based news items in order to increase the weekly posting of such articles.
• Even some brands are placing bets on influencers who are powered by AI.

As long as you choose to view AI as a useful tool rather than as a technology that will render your work obsolete, there is a lot of exciting potential for AI in the future.

What AI Can’t Do Currently

AI still has a lot of limitations, particularly when it comes to marketing and human interaction.

Here are some limitations of AI at the moment:

Operate on its own

For specific jobs, AI devices need human programming, as well as ongoing updating.

As the demands of the various industries change, AI systems will occasionally need to be replaced.

Be creative

AI and other modern technologies cannot take the place of a human’s capacity for creativity and innovative problem-solving.

The information that AI can understand and draw from is constrained by the data that it is given.

Don’t count on it to create anything new, make new music, edit films and images, sketch landscapes, or edit anything else.

Transmit emotions

AI is unable to express or transfer emotions.

As a result, it is impossible to translate these feelings into material that customers can relate to throughout their buying process.

Make human connections

AI cannot establish true human bonds because it lacks emotions.

AI-based systems are only capable of what is specified in their programming. They lack empathy and are unable to comprehend moral and cultural issues and take appropriate action.

Offer critical thinking

Artificial intelligence is not employed to make important decisions.

While AI is excellent at obtaining and even evaluating data, human critical thinking is still required for plan development and strategy.

Just taking into account these limitations of AI should help you see why digital marketers are still necessary now and will be for the foreseeable future.

How to Keep Growing in Your Career with AI

The good news is that not all occupations in digital marketing will become redundant as artificial intelligence becomes more prevalent.

You can take a number of notable actions to advance your marketing profession with AI. Simply maintain your willingness to do so.

What you should do to advance your career with AI is as follows:

1. Stay up-to-date on AI news and trends

Start by staying pace with the most recent developments in AI and how they may be applied to marketing.

One of those professions where knowledge is power and power is knowledge is this one.

2. Recognize replaceable skill sets

Recognize the skill sets that artificial intelligence (AI) solutions will eventually—if not already—replace.

These are the repetitive and routine duties that take a lot of time and are quite uninteresting.

3. Identify skills AI cannot replace

Continue by listing the non-repetitive, artistic, and other abilities that AI is not anticipated to replace in the near or far future.

Do you already possess knowledge of any of these? If so, pay closer attention to them.

4. Always be ready to adapt

The next step is to adapt, adapt, adapt.

Changes cannot be stopped, but you can decide how they will impact you and your employment prospects.

5. Become versatile

Update your skill set frequently, and above all, continue to be adaptable.

Learn the most recent techniques to help you gain and stay ahead by getting trained on new technology as it becomes available.

You already know that there is a constant demand for digital marketers to drive online charges for businesses all around the world.

Although you could see artificial intelligence as a threat to the career you love, you can advance in your career while still accepting what AI has to offer.

Wrap-Up: Stay in Digital Marketing by Using AI to Your Advantage

The question “Will AI replace digital marketers?” has now been answered.

AI will continue to play a part in the ongoing evolution of digital marketing.

By remaining informed and engaged, continually adding value to yourself and your marketing skills, you can do it too.

Digital marketing is reshaping the world. Companies all over the globe are adopting new digital marketing techniques that enable them to engage with customers in entirely new ways. Here are some digital marketing trends to watch out for by the end of 2022, so you can stay ahead of the game and start preparing your marketing strategies now. 

3. More businesses will start using AI to personalize customer experiences AI will become a big part of our lives. During this year, more and more businesses are using AI to personalize customer experiences by giving them exactly what they want at the right time and in the right place. This means consumers will have access to better products and services, which will lead to higher levels of satisfaction with their purchases.
4. Personalization will move beyond the online world, with brands using AI to target consumers in a variety of touchpoints, including shopping centers and retail stores. This could mean better customer engagement and increased sales for businesses that use this technology effectively.
5. AI will become the new norm for brands, with companies using it to drive innovation and transform their businesses. Companies that fail to take advantage of this technology will be left behind in a rapidly changing marketplace.
6. AI will transform marketing and advertising AI will transform marketing and advertising, with brands using it to personalize their messaging and connect with consumers in a more meaningful way. This could lead to better engagement rates, greater lead generation, higher conversion rates, and increased sales for businesses that use this technology effectively.
7. AI will make it easier for companies to track their customers’ purchases by leveraging AI, companies will be able to better track the spending habits of consumers and use that data to create targeted offers. This could lead to more effective marketing efforts and higher conversions for businesses whose products are relevant to people’s needs—and less intrusive ads for everyone else.
8. AI will make it easier for companies to offer faster and better customer service The use of chatbots, virtual assistants, and other forms of AI-powered automated customer service is becoming more widespread. This trend could help businesses cut down on costs associated with hiring human customer support representatives while improving the quality of service they provide by removing some of the more mundane tasks that bog down their employees’ time.

To understand better how AI can help your business grow, connect with our team of specialists today at [email protected] 

Every year, we see brand-new, surprising digital trends that set the stage for the direction of marketing. Even in the difficult year of 2021, we haven’t been let down. The digital marketing trends for 2022 are expected to be among the most innovative yet.

TikTok, which has now surpassed all other platforms as the most popular social media site among Gen Z users, continued its upward trend at the beginning of the year. NFTs and cryptocurrencies kept growing, igniting discussions about the financial industry’s future. By 2023, Google said it would phase out third-party cookies, giving advertisers and online marketers just two years to find alternative ways to connect with their target audience. In a gesture to the company’s desire to embrace the metaverse, a 3D virtual world, Facebook most recently changed its name to Meta.

Overall, the digital world is experiencing many innovative and exciting advances that will change how we interact with our audience. We’ve outlined the most important digital marketing trends to watch in 2022 to make it easier to understand and manage the coming year.

Here are the 9 digital marketing trends to get ahead of in 2022:

1. Short, DIY videos

Short video posts have replaced status updates and carefully managed photo grids on social media thanks to TikTok. Other platforms quickly joined the trend, with Youtube focusing on “shorts” and Instagram debuting its Reels feature.

Short videos draw attention to how quickly we consume content and the need for clear, concise messaging or interesting content that invites participation, such as learning a new dance, taking on a challenge, or answering surveys and polls.

The beautiful thing about these brief videos is that anyone can use their phone to put together a quick video that isn’t super polished. Younger viewers like candid, behind-the-scenes, DIY, authentic stories, and brief, entertaining video content that has a less polished appearance.

2. Tell a real story

Storytelling is crucial to brand marketing at all times. However, consumers are sick of hearing how you, the brand, think your products or services are superior to the competitors when it comes to selling your product in the contemporary market. They are interested in learning how you met their needs and expectations by keeping your commitments.

This does not imply that businesses should back off and let customer feedback speak for itself. Instead, businesses should explain through tales and client testimonials how the product or service may help to address a particular problem, rather than just telling consumers the advantages of their product or why it is superior to that of their competitors.

Although it might not result in immediate sales, it’s a terrific method to position your brand in front of customers who are thinking about a certain problem. In this manner, you will be the first person people consult when they encounter that problem.

3. Focus on your audience

Social media users have grown restless, worried, and occasionally sad as a result of the constant attack of content in their feeds for more than a year during lockdowns. Some people have even canceled their accounts after biting the bullet. It would be an understatement to suggest that the daily barrage of advertisements, campaigns, and news that floods social media feeds are overwhelming for those who choose to stick around.

Be aware of how many sales-related postings each individual sees in a two-minute scroll and think about how and why yours would stand out. You’ll find that your messaging reaches those who are most interested in what you do if you concentrate your strategy on connecting with your current audience and developing your database.

Consumers are becoming pickier about the material they receive and consume as the digital landscape changes, and as a result, their expectations are high. Don’t be one of the accounts that get unfollowed.

4. Privacy, transparency, and trust-building

Consumers are becoming increasingly suspicious of the content they are targeted with as a result of the overabundance of digital advertising. Because of this, digital marketers should get ready for stricter privacy regulations in 2022 that will change how they may track the activity of their users.

Google has actually stated that it would stop using third-party cookies by 2023. This implies that many marketers and advertisers will need to review their tactics.

However, data-driven content and marketing are not yet over. Even so, targeted advertising is not yet over. It’s the start of a new era of trust and transparency between business and customer if you’re searching for a way to look at the demise of digital marketing monopolies as we previously knew them. Informing customers of the information you are gathering and why is important. Make it simple and available for anyone to opt-out at any time. Additionally, only get the data you absolutely need.

Customers are more interested than ever in “keeping it real,” therefore if you embrace this new approach to digital marketing, it will probably have a positive impact on your customer relationships.

5. Personalization

In 2022, personalization will be very important. Making targeted advertisements that speak directly to your target market will produce better results than general content that tries to appeal to as many people as possible. You need to get more than just the material correct, though. In a landscape that is overly saturated, it is essential to make sure that your audience sees those advertisements at the appropriate time and location.

You can develop tailored messaging for each group by taking the time to comprehend the platforms your target uses and how they use them. This will make your advertising dollars go further and ensure that your message reaches the proper target in the method that appeals to them most. It may also result in enhanced customer loyalty.

Even if you’re marketing the same product, it’s important to consider diverse locales and cultural associations in addition to personalizing your marketing efforts for each social media platform. Because the customers who watch your campaign at various touchpoints will be persuaded by various content at various times and in various ways. Make your audience feel heard and understood; it’s time and work well spent, we assure you.

6. Content segmentation

The majority of businesses use segmentation to target clients with comparable demographics or related interests. Segmentation has been around for a while. Additionally, segmenting communication channels like e-newsletters, news, updates, or offers and promotions is a popular practice.

However, going beyond the conventional opt-in or -out marketing techniques, firms can focus on more thorough and attentive tagging of their email content that enables a user to really opt-out of getting particular sorts of content.

Bloom & Wild, a flower company that offers its consumers the option to opt out of marketing related to delicate events like Mother’s Day and Father’s Day, is a perfect example of content segmentation in action. The Thoughtful Marketing Movement was also introduced in 2019, and it is based on the idea of “treating customers with the same care you would give your own friends and family.”

It doesn’t look good in the increasingly customized digital world when those who don’t celebrate Christmas are bombarded with holiday advertising every December.

7. Conversational marketing and quality interactions

Conversational marketing is nothing new because brands have been interacting with their consumers for a long time. However, with the growth of social media and chatbots, conversational marketing is expanding on a much bigger scale and altering the way companies connect with their customers.

The shift in consumer behaviors brought about by the rapid advancement of technology in recent years—namely, the expectation of instant and direct messaging in real-time, whether that be with friends, colleagues, or businesses—is likely the cause of the increased interest in conversational marketing. And now that chatbots are more popular, these discussions may take place more quickly and smoothly than ever before. Large amounts of data are generated as a result, which aids in understanding client wants and expectations.

This improves the brand’s relatability and gives the customer a generally favorable and satisfying experience. But it’s a challenging market to dominate; you must be well aware of your client’s expectations and demands to avoid having a fruitless or ineffective conversation.

8. Artificial intelligence in digital marketing

The development of artificial intelligence (AI) in recent years has made reporting more user-friendly and automated typical marketing activities like tracking website traffic and enhancing search engine optimization for natural reach. But now is the moment to consider how AI will affect digital marketing in the future, not just what we have already learned from it.

The capabilities of AI technology are expanding as well, from automating activities and advertising to predicting what clients are likely to want next. In comparison to humans, AI can evaluate more data more quickly. Because of this, it can use the extensive data set to examine client behavior and purchase history. After that, be able to advise a certain product or service or even tailored marketing.

You may target your customers with the goods or services they require at the precise moment they require them by using AI to predict their next action. High conversion rates and the impression that you comprehend your clients’ wants without being invasive or overpowering them with irrelevant targeting will result from this type of targeting.

9. NFTs and crypto in social media eCommerce

Even if you don’t personally invest in cryptocurrencies, it’s been hard to ignore the growth of NFTs and online currencies in recent years. On the surface, it might not seem like a trend that has an impact on your marketing plan, but in 2022, that’s not the kind of passivity we’re looking for!

Now is the moment to think about how your business may join the movement, with social media platforms like Twitter taking measures to integrate cryptocurrency payments and a growing trend for display tools that highlight in-app NFT sales. Avatars and NFT display options are already being promoted by Facebook, and we anticipate seeing more businesses follow suit.

With NFTs and cryptocurrencies, the emphasis is on considering how to market a brand beyond its goods and services, possibly even including the company’s ethos.

Ready for digital marketing in 2022?

There you have it: a simple guide to the top digital marketing trends that will be big in 2022. You won’t want to ignore them since it’s difficult. The greatest approach to maintain competitiveness and growth, and ensure client loyalty will be to keep on top of current developments.

Whether it’s NFTs, AI, or data privacy, technology will continue to rule in 2022. If you’re going into the new year with any resolutions, they should be focused on your agility, flexibility, and openness to change with the times. This year is going to be a significant year for breakthroughs in technology, marketing tools, and forward-thinking methods.