The days where the traditional marketing was sufficient for companies to reach their business targets are long over.
To ensure that your business objectives are met, there has never been a more important time than now to ensure harmony between your offline and online marketing, but also that your marketing is backed by all your internal processes and procedures including all your departments.
Integrated Marketing Communications (IMC) is still not a concept that you will see much written about in the blogs as it’s still a new and high-level concept within the marketing world, yet to be fully understood by many.
While many companies are getting excited at the latest minor innovations by using the common marketing mix, the reality is frustration at the end results. By using the traditional marketing model will help deliver the message, but the most relevant messages and offers will be best delivered through effective IMC – which is the ultimate aim!
Given the way the complexity of marketing and digital marketing has increased, techniques like customer journey mapping backed by steady research on target audience, internal processes and produces and the final stages of conversions is increasing in importance to help define the most relevant communications and experiences for different touchpoints in the whole customer journey.
Blupord advisory team helps businesses define their marketing direction including their customer journey touch points through a strategic sustainable outlook and by using an integrated marketing approach aimed to ensure success in both offline and online marketing, but also at the final execution and implementation phases.
Our team will advise you on how to close the gap between sales and marketing because we live in a world where marketing, when implemented accuratly, is driving revenue and growth. For many of our clinets it has been extraordinarily difficult for marketing to establish a proven revenue-based relationship with sales. By integrating bespoke marketing mix with all the business fucntions, your business will thrive. We will ensure that your marketing mix is custom made through controllable tactical marketing tools – Product, Price, Place, Promotion, People, Processes & Physical Evidence.
We live in a world where marketing, when implemented accurately, is driving revenue and growth.
