Load speed can either help your website perform or make your website fall!!

Loading time is not just a matter of preference – it does have a huge impact on a site’s success.

The longer a website takes to load the higher the bounce rate it will have. This high bounce rate informs the search engine that the users do not find this website informative and hence affecting its ranking.

Why is Website Speed Important?

A website that loads within two seconds might have a bounce rate of 9% while pages that load in five seconds see their bounce rates skyrocket to 38%.

Even a second in difference can cause a huge impact on website performance.

Source: Pingdom

So, accordingly, what is the ideal loading time of a website?

Your website load should be within three seconds, or two seconds if it’s an ecommerce site.

How does mobile compare to desktop browsing?

In a 2018 study of US web traffic, mobile devices accounted for 58% of site visits and 42.3% of total time spent online. People use mobiles more than desktops.

Source: Perficient

How do user expectations differ on mobile vs desktop?

85% of mobile users expect that the page will load faster than they do on desktop.

What are the most common problems on mobile?

60% of mobile internet users say they’ve encountered at least one problem while browsing within the last 12 months…

• Was it too slow to load? 73%
• Crashed, froze, or received an error? 51%
• Had formatting that was difficult to read? 48%
• Didn’t function as expected? 45%
• Simply wasn’t available? 38%

Here are the steps which can be taken in order to solve these issues…..

Some site owners turn to Accelerate Mobile Pages, or AMP.

How Web Speed Impacts Business?

Speed of a website can impact everything from sales to search engine performance.

Sources: Neil Patel, Radware, Think with Google

How web speed impacts sales?

Any website which has lower web loading speed can have much more bounce rate than any other normal website. Even just 1 second delay will…..

• Reduce page views by 11%
• Decrease customer satisfaction by 16%
• Reduce conversions by 7%

If you’re into ecommerce, the revenue losses resulting from slow speed will be pretty destructive. But check out how much improvement you can make by increasing site speed by just 0.1 seconds:

Source: Deloitte

How web speed impacts customer loyalty?

Speed also impacts how your business will fare against the opposition. 79% of online customers who have a disappointing experience are less likely to buy from the same site again, while 64% would just buy from an alternate online store.

Sources: Akamai, Radware

How Web Speed Impacts SEO?

Content and relevance still reign supreme if you want to rise up the SERPs, but website load time is also a confirmed ranking sign by Google, so it’s important to speed up your pages for a better shot at SEO success.

But why is site speed a ranking signal?

Because to Google, the user comes first – and as we’ve seen, slow load times mean dissatisfied clients. Google’s research showed that the possibility of the chance of bounce increased by 32% when a page load time went from 1 to 5 seconds. If a site takes up to 10 seconds to load, then the chance of a bounce rises to 123%.

Users spend more time on a website when its pages load much faster. In fact, users visit 8.9 pages when load time is two seconds, versus just 3.3 pages when load time is 8 seconds.

Ecommerce Case Studies:

No business is invulnerable with the impacts of slow loading times. Indeed, just a single percent of e-retailers in the UK had mobile page load speeds that got an amazing Google rating in 2018 – and that is a two percent drop from 2017. Furthermore, it’s not just small-to-midsize businesses that are vulnerable:

Sources: Fast Company, Staples, Website Magazine, Akamai, Simplified.dev

What Factors Affect Website Load Time?

Some variables, similar to a client’s internet connection, are out of your control as a website owner. Yet, most issues affecting load time are factors that can be fixed on your end.

Web hosting-

A web hosting organization gives the server that your site will be hosted on, and you can pick between various kinds of servers. Shared, VPS, and dedicated servers are the most widely recognized alternatives.

Web hosting and uptime-

Different hosting companies have different uptime guarantees, which address the amount of time the web server is available without any issues. You’ll want to pick a provider with an assurance of at least 99.90% uptime. Tenths of a percentage may seem trivial, but the distinction between 99.90% uptime and 99.95% uptime comes out to 4 hours and 23 minutes less downtime each year.

Web hosting and server types-

Once you have your hosting company selected, you’ll need to pick the right plan. Shared servers are the least expensive choice, but your site will then have to “share” resources with other sites on the same server. This is fine for small-to-medium-sized sites, but bigger sites will struggle keeping up with satisfactory speed.

VPS and dedicated servers are the more advanced options, and massive organizations and online business retailers actually need various devoted servers to guarantee that their sites run as quickly as possible.

VPS and dedicated servers offer more resources, including bandwidth. Bandwidth is the amount of information that your site can move to your guests in a specific amount of time. Assuming your site has high traffic volume, you’ll need more bandwidth to accommodate it.

It’s possible for websites to begin on a shared server, and afterward run out of storage space for their growing number of files, or start receiving more traffic than the shared server can accommodate. When that happens, you can undoubtedly upgrade from a shared to a VPS or dedicated server.

Images, Videos, and Files-

The bigger your file sizes are, and the more files you have on a page, the more it will take for the page to load – which implies it’s important to optimize your images as much as you can.

Plugins-

WordPress plugins are great for adding advanced functionality to a site. However, it pays to be specific about the quantity of plugins you use, on the grounds that too many at once will overwhelm your server. 

Browsers-

The browser you use can also affect normal page load times, on the grounds browsers may be incompatible with newer assets and code on your pages. The convenient solution for this is to check that you’re using the latest version of your chosen browser. You can also set your browser to update automatically to guarantee that you’re generally up to speed.

Cache clearance-

The cache on your PC stores data from the sites you visit to your hard drive, with the goal that you can access things more quickly. At the point when you return to a site, its information is already stored, which permits it to load faster.

This means that if you clear your cache, you’ll probably notice your frequently visited websites loading more slowly.

How to Improve Website Speed?

First, test your website speed-

There are tools you can use from your own PC to learn more about your site’s loading speed.

Know what users expect-

You’re almost prepared to start making some speed-savvy tweaks to your site. Above all, it’s important to keep in mind the kind of experience your users will be expecting.

Source: Kinsta

These components are key to providing a great client experience on your site, which will in turn affect conversions and client dependability.

Take action-

Finally, there are a couple of actions you can take to start improving your site speed immediately. Make sure to be picky with plugins and hosting providers, as well!

Optimize images-

On average, pictures make up 21% of a total webpage’s weight, so ensure that they’re not getting in the way of page speed. Optimizing images is a balancing act of finding the lowest file size and the most acceptable quality, but it’s not as complicated as it sounds.

Optimize code-

Minifying your code, or compressing it to the smallest size without affecting its operation, can massively impact page speed. Google recommends a few different tools to help you do this:

1. To minify HTML, try HTMLMinifier.
2. To minify CSS, try CSSNano and csso.
3. To minify JavaScript, try UglifyJS.

Optimize databases-

If you’re using a CMS like WordPress,then all of your site’s text based and encrypted data (like posts, remarks, and pages) is stored in one database. However, after some time, this database can become busy with some information that you you don’t need, like:

• Unapproved or spam comments
• Post drafts and revisions
• Trashed posts and pages

We can safely say that 2021 is the digital era, which is already coming with an array of new and improved technologies, and when it comes to sales in 2021, technology and automation is the ultimate investment and business asset! In 2021 for most companies business objectives should be: Technology & Business Objectives.

Technology is a crucial component of strategic planning, sales, marketing and meeting the business objectives, hence why businesses are beginning to understand just how beneficial it can be for the growth of their companies. In 2021, Customer Relationship Management (CRM) software is the absolute must have – since it has the ability to drastically alter the way companies carry out their daily tasks, the business functions and it has the potential to impact sales, marketing and business growth significantly.

But, rather the significant investment of time and money, the advantages of CRM are far too much and long term to be ignored.

• Go Green: The environment is to large extent messed up nowadays! And all human beings are responsible for this and also they must take the necessary steps being a responsible global citizen. CRM can be of great help regarding this issue. Custom CRM software can apparently reduce the use of paper. Every process that used to be conducted by forms and paper can be automated with the help of CRM software solutions. This not only just saves time and money but also it presents a company more environmentally-friendly.
• Client Dedication and Maintenance:  Providing a custom CRM software enables you to track your customer’s data and manage it in a more systematic way. Therefore the greatest and of most importance advantage is a boost in client satisfaction. And most other benefits of CRM stream from this single point.
• Increase in Sales:  The final goal of any business is making sales and gaining profit from it. Custom CRM software solutions help a business to gain profit to a wide range with direct and indirect ways. As it is provided that it boosts customer loyalty which helps to grow customer maintenance and also to the repeated sales. Other than this, CRM analyzes customer data and helps the marketer to set an aggressive perfect marketing strategy to increase conversion.
•  Resolve the Challenges of Customer-Facing Teams:  Nowadays, there are a lot of opportunities to reach and engage with trustworthy and potential customers online, with the help of social media, via your website and many more. Although this is nice for business, all of these touch points have the capability to complicate your ability to track and keep an eye on your company’s interactions with individual prospects.
  CRM solutions have developed to meet the challenges of customer-facing teams and reps- they combine with a wide range of other services and channels with the help of which your leads and customers engage with your business. This allows reps to communicate with the leads and customers efficiently without even missing a point because all actions can be managed with the help of the system.
  Adding, a CRM enables cross-term collaboration- this helps the departments. Like marketing and sales, to share resources and details about getting in touch with their contacts and avoid duplication of efforts.
• Make Work Processes to Save you Time: The best CRM systems help your marketing and sales efforts as well as all internal processes in relation to working with customers- also called as your workflows. Explanation, CRMs helps your complex and ever-changing workflows by automating, completing and also organizing certain tasks for you. A CRM system will help to keep your team on task and in sync by facilitating more proper use of time and reducing many complicated and time taking tasks.
• Robotize your Everyday Tasks:  CRMs automatic other day-to-day tasks, increasing the often time-consuming work which is required of the members of your sales, service, and also marketing teams. Mostly used automated tasks within CRMs contain entering data, setting up personal email, logging all customer interaction, and automating customer service tasks. This kind of automation helps reps to pick up where they laid off with their contacts as well as easily manage their relationship with all potential customers and other customers.
•  Report on and Break Down your Cycles: CRMs make reporting and finding your processes and also the pipeline easier. The reporting features within a CRM provide a deep look into your sales and marketing processes so you can greatly optimize your work over all the teams, this kind of analysis helps you create remarkable and memorable experiences for your potential customers and leads.

Grow Better With a CRM

CRMs provide the opportunity for your business to grow better for a wide range of reasons. Whether you’re just finding a central location to arrange and manage all customer-related information, make internal communication easier, convert more leads into customers easily, track the progress of your leads or improve your relationships with customers, for this as a whole CRM can help. At Blupord, we provide custom and easy to use CRM software programmes which have a proven track record for various industries. Contact our team today: [email protected] and get your CRM today!

According to Internet Live Stats, there are about 1.8 billion websites online and this provides us with the prediction most of the users will never visit the lion’s share of them. But however, all these websites will come into playing their important roles in setting up the market trends in the year 2021.

It’s important to keep in mind that web development standards sometimes change faster than they can be implemented. 

So in order to be one on one with the technology we need to keep up with the latest trends and also know what the technology holds in this sphere.

Here are some of the trends related to website development which need to be in light for the year 2021:

Progressive Web Apps (PWA)

PWA is not the main focused trend for this year but, however, this technology gained the attention of modern developers’ and investors’ because of its capability of performing a high-quality user experience.

What makes the PWA trend in the year 2021:

It gives you the experience of high speed and convenience while using the mobile to the same as that using it on the computer. This enhances the user experience for the mobile version.

According to studies, PWA has improved the quality of the following services:

• Uber;
• Twitter;
• Smashing Magazine;
• Pinterest;

PWA is changing the way we use the Internet. Not only is it fast and loads instantly, but it also allows users to utilize services offline, while performing all the functions of a native app.

Artificial Intelligence Development

Artificial intelligence which is said to be the future of our technologies copies the human behavior to a very high extent. It can perform a lot of activities like:

• Learning
• Data collection
• Analysis

Many users did not even notice that most of the work on websites is done by AI. It has brought a whole new prospect in the sphere of web development.

The most common and widely used way of including artificial intelligence AI in the websites is through adding a chatbox on the website which increases user interaction with the website. AI is used almost at each step – starting with deployment and ending with a test.

Voice Search and Navigation

Most of the technologies around us can even hear us. These technological devices include laptops, mobile phones, tablets, etc. and a lot of automobile functions can be controlled with the voice command we give to them.

This in turn concludes that we don’t really need to address them to work in some aspect; instead the voice command can take over taking the lead in order to perform that particular task.

Voice search and navigation through the web page are:

• Ease of use
• High speed of task execution
• Great user experience

These days consumers prefer to use their voice instead of typing as it is easier and less time-consuming. Therefore, website developments will be closely related to the implementation of such functionalities.

Motion design UI

This is one of the best and main web design trends for the year 2021. With sleek designs coupled with sophisticated interactions, it immediately draws user attention. Due to motion design, these elements will be implemented:

• Charts
• Pop-ups
• Pull-down menu
• Scrolling
• Page header transitions

All of the above will help you display your unique style which in return entertains the user, improves behavioral factors, and helps your website app rank higher in search results.

These are the best web design market trends which we can carry with us in 2021 and these can also help you get ahead with the technology and customer service.