How much of an impact does video have in the current digital environment? 93 percent of marketers claim that video has brought them new customers, according to a recent research.

Video is the most popular form of digital content on social media, with everything else comiin order to connect with their target audience on social media.

This strategy becomes more important for small businesses that use social media to expand their online presence. When 5G networks are deployed and speed is no longer an issue, video consumption will only increase in the years to come.

Consumers

The report that included more than 1,700 participants unveiled that 73 percent of consumers claimed they have been influenced by a brand’s social media presence while making a purchasing choice. 45 percent of respondents cited video as their preferred form of brand material, with photos at 22 percent, links at 13 percent, and text at 10 percent.

How do social media and television compare? The percentage of consumers who watch more video commercials on social media than on television falls to 46% among non-millennials.

Additionally, social media is what enables customers to find brands. This is primarily caused by the fact that 32% of respondents first check a brand’s social media pages before visiting its website.

45% of consumers cited it as their initial introduction to the company or product before making a purchase. Another 31% claimed it was based on suggestions from friends, followed by Facebook Groups at 30% and sponsored influencer posts at 29%.

Facebook, YouTube, and Instagram were the top three platforms for viewing social media videos from brands, in that order.

How-to videos, videos promoting sales and promotions, and top five lists are the top three categories of branded videos that viewers most enjoy.

Marketers

73 percent of marketers claimed to produce at least two videos every month specifically for social media marketing. 93 percent of those who create videos claim that doing so results in the acquisition of new clients.

For 63 percent of businesses, video production yields the best return on investment for their social media marketing efforts. Following this, 56% replied images/graphics, 25% said blog entries, 23% said texts/quotes, and 22% said infographics.

The time it takes to create the videos, the complexity of the tools used to create them, and the budget were cited by marketers as the top three difficulties with employing video.

The infographics below contain the remaining survey data for both the consumer and marketer perspectives.

Since many customers are active online, marketers need to come up with ways to attract prospects, convert them into leads, and turn them into buyers. There are many obstacles preventing the implementation of these strategies, including increased competition, customer reviews on social media, and the evolution of customer behaviors when interacting with ads.

Here are five tips to help you generate quality leads:

Place CTAs strategically

It is best to keep CTAs (Call To Action) above the fold and directly in front of customers, across all screen sizes, and have one CTA per page. By placing your call to action above the fold and in plain sight, you will generate a higher conversion rate, since all of your visitors are able to directly see the offer. When visitors are required to scroll down the page before seeing the offer, or add another layer to discover the offer, then your conversion rates will be low.

You should not hide your CTAs at the end of long-form content, since this will reduce the number of people who see the offer and they might also lose the interest if they have to read a lot until they get to the actual point they are interested in. Ensure your customers won’t miss your offer regardless of whether they’re viewing on a desktop monitor or a small mobile screen.

Stay active on social media

Social media is the go-to medium for customer service questions today. Businesses must provide customer service via social media and provide fast answers to questions from customers.

Monitor your social media accounts actively and answer all questions; this will help you build solid relationships with your customers, which in turn will make them trust you. More prospects will convert to leads if they feel comfortable asking for more information about the products or services you offer.

Design landing pages that encourage social sharing

Sharing is underestimated by many marketers when it comes to lead generation. While most social shares are focused on blog posts, you can use this to drive more traffic to your landing page and generate more leads.

You can leverage social sharing to drive more traffic to your offers by being creative. Create compelling rewards and watch your landing pages get more traffic and leads.

Highlight Social Proof

Your conversion rate will increase when you display social proof next to your CTAs. Getting approval opinions from third parties improves conversions since customers seek each other’s opinions.

You can convert visitors to leads by placing reviews, testimonials, and even awards and recognition near your CTAs. It builds an additional layer of trust.

Create video content

Content that is video-based is one of the most effective forms. Customers love it because they can consume it on the go and it’s easy to use. Marketers love it because they can publish it at little or no cost and promote it through multiple channels.

Create videos that explain and entertain at the same time, and keep a unique angle in mind to get results. Try out different video angles and content concepts on social media to see what your audience responds to.

If you structure your sales funnel correctly, you can put your business on autopilot and convert leads into customers consistently. Depending on each platform, consumers also spend on some video views a longer period of time, while on others a lesser period of time – keep this in mind when you structure your content.

Choose the right digital marketing agency for guidance and assistance with your lead generation requirement and get it right from the start.

Contact us on [email protected]

Wondering how you can boost your click-through rates of your emailers, increase the sales of your e-commerce store, or enhance the conversion rate of your website? In other words, how can you accomplish a win-win situation?

A Call-to-Action (CTA) is used to allow a reader to perform the required action that will fulfill the main objective of the marketing content or channel in question. Some tips of CTAs are the Buy now button which is placed on online stores or Learn more links on articles or newsletters.

In the digital marketing context, they are regularly referred to as Call-to-Action buttons, as they will in general be intended to stand apart from the rest of the content. The button is typically clearly noticeable, and it regularly has an eye-catching teaser text.

What are the main points to consider when utilizing and fine-tuning Call-to-Actions? Go through these 7 tips to understand better:

1. Design for a specific context

Wondering where to place your CTA? Whether it is a newsletter, an ad, a landing page, or an online store, the CTAs could have different requirements for various channels. It is, therefore, crucial to design your CTA button to really stand out from the other parts such as content and design.

For newsletters, the consistency between your CTA copy and the introduction text may affect your CTA’s proficiency to a great deal. For online stores, on the other hand, the most significant factor might be the clear visual plan of the button, as the items on a site are often surrounded by pictures, descriptions, and different components.

Always consider the specific context when designing your CTA.

2. Optimize for various devices

As per Statcounter, mobile users make up over half of all web traffic today. Make sure that your CTA is improved for various gadgets, for example, cell phones, tablets, or desktops.

Utilize a responsive design for your newsletters and sites, so your CTA looks great regardless of the device. Ensure that the button fits screens of various sizes, while ideally keeping the plan something similar.

3. Various Call-to-Actions for various purposes

Consider the following: What is the primary objective you need to accomplish with your CTA in this particular context? Is its aim to build your blog’s traffic, sustain a lead on the buyer’s journey, or maybe get criticism on a product or a service?

Your Call-to-Actions may be altogether different depending upon their motivation. In many cases, you should direct away from the most generic ones, for example, Learn more.

4. Know your audience

Who is the audience you need to get a response from? What might trigger them to register?

Offer incentives like quality content for the reader and get innovative. Observing upon your intended target audience interest and manner of actions, sometimes a bit of humor might do the trick, for example.

Using personalization in your CTAs can make them more viable. The present innovation offers different kinds of chances for marketing automation and triggered communication. With the help of innovation, you can have different Call-to-Actions relying upon which channel the individual came from, and what their activity was before seeing your CTA.

5. Brief & noticeable CTAs

Keeping your CTA’s short and exact often works better compared to making it excessively complicated. This additionally will in general make the design more clear, and allows you to fit the button on a single row.

Make your CTA stand out, but not to the point of irritation – there’s no requirement to add flashing lights or ten exclamation marks. However, we do recommend you give close consideration to the colors and also the design as well as the surroundings of your button.

Does it pop out enough or are there so many distractions on the site which might divert or confuse your audiences? Do the surrounding elements like product details and images support the CTA?

In addition, give careful thought to the arrangement of the CTA. Numerous readers keep an eye on quickly browsing the upper parts of a newsletter or a website. Because of this, your CTA should be placed sufficiently high on the email or site page.

You can run a heatmap investigation of your site or landing page to track down the best arrangement for your CTA. This should be possible,  for example, with Hotjar or VWO.

6. Consider a secondary CTA

Performing the required action proposed by the CTA might be too big a leap for some readers. At times the primary Call-to-Action can be joined by a secondary CTA, for example, a ‘See More’ review button next to an ‘Order Now’ button. The secondary CTA button is often planned such that it separates it from the main CTA by using different graphics or colors.

You should even reintroduce the primary Call-to-Action later on to those readers who chose to click on the secondary option. With the help of this, you can convince your potential customers to perform the required action like making a purchase after all, rather than bouncing off from your website.

7. Analyze and double-check the path

At the point when you’re evaluating the effectiveness of your Call-to-Action, it’s essential to consider the path that leads to it. What were the actions prior to seeing the CTA? Is the way tempting enough to make your intended audience perform the desired action?

What happens after the CTA button is clicked: does its color change or will the reader be directed to a new landing page, for instance?

You must cover all the perspectives and consider your digital marketing and its channels holistically. For example, if you use a CTA in your newsletter, as a link to a blog, is your website up-to-date and functional? Was the path smooth for the purchaser in your online store?

The Behavior Flow feature on Google Analytics is a great tool for assessing your site clients’ way. Indeed, even a well-made Call-to-Action will not be helpful if technical issues or some other sorts of inconsistencies emerge along the way.

Measure and analyze your results

Get the most out of your digital marketing by measuring and analyzing the performance of your CTAs. Try different word choices, visual elements, and placements and make adjustments based on real data. This allows you to improve your communications and digital marketing.

Take advantage of your digital marketing by measuring and examining the performance of your CTAs.Try different word choices, visual components, and placements and make changes dependent on real information. This helps you to improve your communications and digital marketing.

For assistance, contact us at [email protected]

2020 will go down as a year that changed the course of history. One of the major implications because of the pandemic has been the fact that it has fast-tracked a switch to ‘everything’ digital. The world has been adapting to the way that it communicates and does business – social media usage has skyrocketed; businesses have adopted a ‘virtual’ way of working and work from home (WFH) has become an accepted business practice.

However, the businesses in the UAE are bouncing back and we have witnessed an increase in client enquiries for digital lead generation and programmatic advertising. Through custom-made digital marketing growth hacking strategies combined with omnichannel strategies, Blupord has developed a unique model that has benefited many of our clients within vast industries. Signing up for digital lead generation with Blupord will provide you with the following benefits:

✔ Cost per Lead (CPL) high performance campaigns

✔ Other digital models available

✔ Quick turnaround time: Max 3 days

✔ Market adaption and multi-lingual (based on target locations)

✔ Target your clients anywhere in the world

✔ Lead generation expected within 24-hrs from activation

✔ Feed your company and salespeople with daily leads / customer enquiries

✔ FREE content writing, short engagement videos, digital assets & CTA

✔ FREE landing pages & domains

✔ No lengthy trap contracts – suited to Your timelines

✔ Replacement of invalid leads

✔ Campaigns suited to Your budget

✔ Benefit from our affiliate networks and 70+ partners world-wide

✔ Omni-channel digital marketing strategies

✔ Hassel-free for Client – Our team will do all the work!

How does it work?

Independent of your business location, our team can target your prospects anywhere in the world and as per your requirement. When targeting internationally and based on nature of each location there are certain variables that we must adapt in order to successfully execute each digital requirement. For example, a type of ad that will work in Germany, might not necessarily work here and vice versa.

Research & Analysis

Online consumer behavior is different in each geographic location and in particular across the borders, hence why thorough research and analysis is crucial prior to commencing with any digital marketing campaign.

Market Adaption

Each market segment based on the country of origin, reacts differently to online advertisements, hence why market adaption is required for most of the locations we can target. In order to truly leverage from your digital assets, one must ensure that the digital assets will appeal to your target audience, engage them, inform them and ensure that a desire to purchase or register is created.

Content & Creatives

Compelling content and creatives are carefully crafted in order to appeal and suit each market of interest, and each digital asset serves the purpose of engaging, informing and converting. The digital campaign assets are designed with the latest digital trends released and serve the purpose of converting a prospect into a customer.

Digital Channels & Optimization

All the channels are interconnected in order to form omni-channel customer journeys, and each is custom selected based on client’s objectives. Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. The very first step of the process is finding an effective way to attract prospects to a website or a dedicated landing page.  Depending on your company’s objectives, there are several ways to achieve this. Here are some of the key online strategies which businesses use to drive traffic: Programmatic advertising, Social Media, SEM, SEO, Email Marketing and Display Ads.

Data Analysis & Re-targeting

High performance campaigns commence with awareness and building of traffic, including the required data, which is test optimized for targeted reach, followed by the re-targeting campaign and engaging with the audience through out all the touch points of each campaign.

At Blupord we pride ourselves on delivering quality leads and return on your investment weather that be in terms of quality leads or raising awareness for your products, services and overall company brand equity.

In order to ensure qualified leads for our clients, our team of digital experts explore and test various online strategies to determine which would result in the most cost-effective outcomes and valuable conversions, while keeping your expenditure at the minimum.

✅ To learn more, express your interest today – Let’s get started!

“It’s hard to find things that won’t sell online” – Jeff Bezos, Founder, CEO & President of Amazon.

It is no secret that digital lead generation plays a crucial role in the success of any business today, as it is considered to be the initial step in the sales funnel. With evolving technologies and the ever changing algorithms by online platforms such as Google, Facebook, Instagram, Snapchat and others, online lead generating can seem overwhelming and complicated for many, but it doesn’t need to be. With the right digital partner, companies can flourish in no time both through increased sales through digital lead generation and through awareness of their brand, products and services.

It’s the spirit of the moment and if you don’t embrace it, you will remain far behind in the race. Most companies are going through a transitional phase becoming digitized. However, there are some key elements to be successful when it comes to digital marketing and one must know and understand which platforms works the best for its business. There is no set formula and only with experience will one be able to use all the digital platforms in a beneficial manner, as digital marketing can be very costly. Here are some of the many advantages of Digital Marketing:

• Digital marketing increases sales
• Open growth options for small and medium businesses
• Conversions and lead generations are much higher than other marketing techniques
• Connect with your customers anywhere in the world
• Brand building and trust factor
• Cost effective way to promote business (if used correctly)
• Earn high growth rates and trackable conversions

Targeting your clients globally

Independent of your company location, digital experts are able to target your clients/prospects anywhere in the world – instantly. When targeting internationally and based on nature of each location, there are certain variables that agencies such as Blupord adapt in order to successfully execute each digital requirement. Following are a few important variables:

• Research & Analysis – Online consumer behaviour and shopping habits are different in each country, hence why thorough research and analysis is crucial step of the initial digital lead generation process. Collecting valuable information about your buyer personas can be detrimental in the overall execution of the campaign.
• Market Adaption – Each market segment based on their country of origin reacts differently to online advertisements, hence why market adaption is required for most of the locations we target.
• Content & Creatives – Content and creatives is what your target audience will firstly encounter during their online customer journey, and it is important to carefully craft each digital asset for it to appeal and suit each market. Each is designed to engage the audience while representing the services or products in the ideal way creating the need to register and exchange their personal details with you.
• Language Options – Dependent of the chosen locations of your target audience, translations of each campaign might play an instrumental role when engaging and communicating directly to the target audience.
• Digital Channels & Optimization – All the selected online channels are interconnected in order to form omni-channel customer journeys, and each is custom selected based on client’s objectives.
• Data Analysis & Re-Targeting – High performance campaigns commence with awareness and building of qualified traffic, including the required data, which is test optimized for targeted reach,  followed by the re-targeting campaign and ongoing engagement with the audience.

Prior to commencing any digital high performance campaign, for each new client requirement a digital strategy is custom-made , and only tested digital channels will be deployed for ultimate campaign success and optimization.

Omni-channel Digital Marketing Strategies

“All omni-channel experiences will use multiple channels, but not all multi-channel experiences are omni-channel”.  Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. In order to commit to quality leads, Blupord has introduced a unique CPL model ensuring our clients receive high-quality leads for their products and services, regardless of where in the world they are targeting their audience.

The “ingredients” to successful execution 

• Accurate Targeting Selection – It is important to focus on narrow targeting to build a sensible audience based on ideal buyer persona
• Compelling & Specific Content – The content writing strategy focuses on giving accurate information in a creative way, so users easily engage
• Omni-channel Publishing – Ads are published on suitable channels, optimized and narrowed down based on performance
• Optimized Re-targeting – The non-converted leads are re-targeted, which are those users identified based on their time-spent or content-depth matrix

Furthermore, signing up with Blupord for digital lead generation will assist you achieve your campaign objectives and furthermore beyond the leads our focus is on:

• Click through rates
• Frequency of engagement
• Depth of engagement
• Impression counts
• Broadcasting schedules
• Device behavior

Each digital lead generation campaign is created in a seamless and responsive way, providing multi-screen user experience meaning that regardless of the device a customer is using, your ad will be presented in the most effective and presentable way.

Campaign objectives – Identifying buyer personas 
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of a businesses ideal customer. Identifying buyer personas helps us greatly in marketing, sales, product, and services internalize the ideal customer we are aiming to attract and relate to our customers as ‘real humans’. Having a deep understanding of your buyer persona(s) is critical to driving the right content creation, product development, sales, follow up strategies and more, and really anything that relates to customer acquisition and retention.

Objective A
Thorough audience research and identifying customer pain points it will allow you to identify customer goals.

Objective B

Understand how your brand can help; turn your research into buyer personas and learn how to use personas to guide your marketing.

Summary – Lead Generation Best Practices
In summary, following are a few effective tips that can help you implement your lead generation strategies:

• Campaign objectives & budgeting: Firstly, start off with identifying what are the selected products or services that you would like to promote and focus on creating engaging content with key USP’s. Identify what are the lead magnets that you should implement in order to obtain further quality leads. Secondly, ensure that your budget is sufficient and can enable the recommended digital lead generation strategy to be effectively implemented.
• Buyer personas: Everything begins with recognizing the identity of your audience. It is important to be aware of what your audience finds challenging, define the ways you can help them, and develop relevant products or quality content that resonates with them.
• Lead qualification: Lead qualification is the attribute that can predict if your leads have the potential to finalize the purchase cycle successfully. There are two stages of qualifying a lead: Marketing and sales.
• Segmentation: Segmentation stands for breaking down your base of leads into small units and using their actions to send additional appealing marketing information to them. It enables you to prioritize your leads based on their level of engagement with your content.
• Personalization: It is used to make your audience feel unique by customizing the experience based on the hints they drop throughout the web. You can use available data from browsing history, device location, and opt-in forms or lead magnets to make them feel special using the details you generate about them.
• Automation: It is a combination of mechanisms that enables you to leverage on lead generation by converting visitors into leads and eventually leading them to the bottom of the sales funnel where they finally make a purchase.

Through the time and digital evolution along with the ever-changing consumer trends, the lead generation models have also gone through evolution.  We have witnessed changes that might have taken years before, reducing to months, weeks and days, and now hours. With all the new changes, innovations and digital transformations, both businesses and consumers are empowered today.

In today’s world some of the lead generation methods can be described as: Listings, pay per impression, premium listings, discounted deals, pay per interaction and pay per transaction. This has contributed to higher online competition and vast adaption of the same models by most companies within the same space. The changing market conditions both locally and internationally, entrepreneurs must learn to adapt to the continuously evolving technologies and embrace changes that come with it – this is the only way to remain competitive and excel in their respective industries.

What is lead generation?
In simple terms, the definition of lead generation is described as: The marketing process of stimulating and capturing prospect interest for products/services in order to develop pipeline for the sales teams.

Generating leads today means accurately using digital channels that will perform in order to provide in return high ROI for businesses. The pace and abundance of information available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads, prior to passing them to sales for conversions.

Why is Lead Generation Important?
With the changing buying process, and the requirements to explore new and better ways to reach buyers and cut through the online clutter, companies today are getting more and more educated on the digital marketing strategies and they understand they must now focus on being found online while implementing various digital techniques in order to accurately target the buyers whilst building continuous relationships with them.

How to start your lead generation journey?

Businesses that are interested in lead generation for their business firstly need to do their research to understand which is the perfect agency for their business, which means the agency that you select should have the right understanding of your goals and objectives of your campaign, and they must fully understand your offering and the buyer personas. Each new digital lead generation requirement should offer a unique digital strategy which should include the details about your objectives and an outlining of the digital platforms along with the digital assets that are suitable for your business.

Depending on your business and your target audience, the digital agency will work out the best digital method for you, ranging from what digital platforms should be used in order to achieve your goals while carefully managing your digital budgets.

For instance, in the cost per lead model (CPL), agencies like Blupord will utilize our track record and our digital skills to firstly prepare a digital strategy for each campaign outlining all the relevant platforms that will work for your target audience and those that can be included within your budget. This way we will generate qualified leads and guaranteed leads for your business, ensuring that each ad set is monitored, analysed and optimized at all times providing you high ROI. In the CPL model, you will only pay for the promised leads – and rest is taken care of by our team leaving you time to do other important things in your daily routines. The leads generated are highly targeted to the right customers, in the right way, at the right time.

Sometimes, in order to create the most effective synergies between paid and organic ads, we can assist your team with branding objectives and awareness, social media, SEO, PPC, website development, e-commerce and other key digital pursuits.

When it comes to the targeted lead generation in Dubai, UAE, GCC or anywhere in the world, our team of digital experts will ensure to prepare distinctive international strategies adapted to each market ensuring you receive quality leads or customer enquiries at all stages of the campaign duration.

We are only a call away – chat to our team today and start receiving your leads in no time!