Instagram went through big changes in 2020 making it today a valuable platform for your business.

What started as a platform for just sharing photos, Instagram has also launched a variety of features to help businesses market their products and services directly from the app.

As you plan your Instagram marketing strategy, the following are some crucial facts to learn:

1. Instagram celebrated 10 years in 2020

Instagram had officially launched on October 6, 2010, and till December of that year about a million people had created accounts on Instagram.

2. Instagram is on the sixth most visited website

Though Instagram is primarily used on the mobile phone, still it cracks the top 10 for website visits. People might be viewing your posts on a larger screen than you think!

3. Instagram is top 9h most popular Google query

The top 10 queries contain generic terms like weather and news. Facebook, Google, YouTube, and Amazon also feature in the top 10, and all ahead of Instagram. But, again this is showing a great response to Instagram as this platform is primarily accessed through an app on mobile.

4. Instagram counts for 4th-most used mobile app

Primarily, Instagram is a mobile platform, and globally it is only outranked by Facebook, WhatsApp, and Facebook Messenger.

5. Instagram user statistics

More than 1 billion people from all around the world use Instagram every month, and it is the second-ranked traditional social network in terms of active users, after Facebook.

When considering all social platforms, Instagram ranks sixth – behind Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat.

6. 88% of users are outside the U.S.

Americans are the largest Instagram audience, but they’re still not among the top list of the majority of audiences counties. On accounting the top five countries for Instagram users are:

India: 120 million users

Brazil: 95 million users

Indonesia: 78 million users

Russia: 54 million users

This is the crucial part of information while accounting about how to select your target audience on Instagram, and what type of content to make. 

7. Instagram touches the mark of 140 million U.S. users

That’s an 8% rise over Q3 2020. Though we just quoted that the U.S audience represents only 12% of all Instagram users. But also it is the important audience that’s growing consistently.

8. 14% of U.S. adults don’t know what is Instagram

Always know that while Instagram has a huge reach in the U.S, it does not reach everyone. That’s why knowing your audience is so important.

9. Instagram witnessed 17.0% user growth in Western Europe in 2020

The region will end 2020 with 132.8 million users, eMarketer predicts. That’s a rise of 19.3 million users since 2018. Before the pandemic, eMarketer had forecasted only 5.3% growth for the region. They changed their estimate upwards twice this year.

10. The country with the biggest Instagram percentage reach is Kazakhstan

Kazakhstan might not have the most Instagram users, but this is the county where Instagram reaches the highest percent of the population which is about 72%.

Rounding out the top five countries with the highest % age reach are:

• Brunei 71%
• Iceland: 67%
• Kuwait: 66%
• Turkey: 66%

If you’re marketing to the audiences in these countries, Instagram could be the most effective platform both for organic and paid Instagram posts.

11. The gender ratio on Instagram is 51% female and 49% male

Though, in the U.S, a significantly bigger percentage of women (43%) use Instagram than do men (31%), it’s worth considering that Instagram does not show advertising data for genders other than “female” or “male.”

These errors show that you can’t make assumptions about demographics on Instagram—or some other social network. Furthermore, you certainly can’t make suppositions about the demographics of your own followers.

Instead, use social media analytics tools to get brief information about your own audience, for better content planning and ad targeting.

12. 5% of U.S children under 12 use Instagram

That is regardless of Instagram user rules that expect clients to be 13 years of age before they can make an account. Among kids matured 9 to 11, 11% use Instagram.

13. Instagram users spent at least 30 minutes per day on the platform in 2020

That is an increment of just about 4 minutes more than 2019. On the off chance that doesn’t seem as though a ton, think about that it’s a 13.8% jump. Prior to the pandemic, eMarketer anticipated time spent on Instagram would increment by just 1.5% in 2020.

In comparison, Facebook users only spent 1.4 more minutes per day on their platform in 2020, which is an increase of 4.3%

14. 200 million Instagram users check at least one business profile daily

During those 30 minutes of a visit to the platform, a bigger portion of Instagram users will check out business profiles. So do you want the people to get into your business site?

15. 81% of people use Instagram to help research products and services

2 in 3 people say the platform helps foster interactions with brands.

16. 130 million Instagram users click on shopping posts every month

On Instagram individuals are making direct purchases, with all the current shopping and e-commerce features coming out this year, it’s easier than ever for brands to sell products straightaway within the app.

17. More than 50% of Instagram accounts use Explore every month

The Explore tab is a spot for Instagram clients to find new content and new profiles/businesses to follow. Getting your content included on Explore is a critical method to open your brand to new followers.

18. California’s most-referenced holiday cookie is gingerbread. In New York, it’s sugar cookies

For what reason should advertisers care? Its a genuine illustration of how regional variations can affect perception.

Could this cookie inclination stretch out to Instagram posts and promotions? No one but testing can advise you without a doubt. Testing is the best way to know without a doubt what tones, words, and content (or cookie) types associate best with your audience. Don’t be afraid to test it for your business – practice makes perfect!

19. 11% of individuals use Instagram as a news source

That is not even close to the level of individuals who get news from Facebook (36%), however, it’s as yet worth thinking about when pondering how to turn out new item launches and other brand declarations. In the U.S., 26% of individuals matured 18 to 24 have as of late utilized Instagram explicitly to get to Covid news. 

20. Only 1% of Instagram users use no other social platforms

Instagram users are social butterflies: 92% of them likewise use YouTube, and 86% use Facebook. Strangely, not exactly 50% of Instagram clients (43%) additionally use TikTok.

21. Over 1 million Instagram posts each day mention the word “meme”

Memes are a genuine pattern on Instagram. Does that mean your brand should make a post for each new meme? No. In any case, if the meme fits, it might be worth a try. It’s fun and engaging and might get you some of that viral attention you are looking for!

22. 500 million people use Instagram Stories daily

With a large portion of a billion groups using Stories each daily, plainly Stories are a significant channel for brands. 

23. 58% of individuals say they have gotten more interested in a brand or item after seeing it in Stories

In case you’re not utilizing Stories yet, tune in to the Instagram details: 2021 is the year to begin! Get creative, get authentic and explore all that stories have to offer.

24. Half of users have visited a site to make a purchase after seeing an item via Stories

Buy plan is perhaps the best outcome you can get from your online media efforts.

25. Brand Stories have an 86% completion rate

That is only a little increment from 85% in 2019. Entertainment account Stories saw the biggest expansion in completion rate, from 81% to 88%. Sports account Stories have the most noteworthy fulfillment rate, at 90%.

26. 61% of Instagram clients utilized the Support Small Business Sticker in Stories during its first month

That is a casual figure dependent on a survey on the @InstagramforBusiness Story.

Launched in May 2020, Instagrammers can specify a business directly inside the sticker to give their followers a review of the business’ account.

27. 90% of Instagram users follow a business

Individuals are not simply interfacing with their loved ones on Instagram. Nearly each and every individual who uses Instagram follows at least one brand.

28. 36.2% of B2B leaders use Instagram to explore new businesses

That positions it in front of LinkedIn yet behind YouTube, Facebook, and WhatsApp.

It’s an obvious sign that Instagram is a significant business instrument, regardless of whether you’re advertising to customers or different associations.

29. The average Instagram business account posts once per day

To take advantage of that content, try to post at the opportune time. We broke down more than  250,000 Instagram accounts to reveal the best occasions to post for 11 distinct enterprises.

30. Instagram business accounts see an average 1.46% monthly followers growth

Growing your Instagram following can feel like a sluggish game. Yet, there are techniques you can use to outperform the Instagram follower details and acquire more followers quicker.

31. The average engagement rate for an Instagram post by a business account is 0.96%

That implies you ought to anticipate roughly one commitment for every 100 followers. Commitment is evidently most elevated for photographs posts (1.03%), followed via carousel posts  (0.86%) and video posts (0.75%). In any case, that will fluctuate by industry and audience preferences.

Remember that bigger accounts get lower engagement rates, while accounts with a little yet committed followers see higher ones. An Instagram business account with less than 10,000 followers sees a normal 1.55% commitment rate, which drops to 0.62% for a business account with an excess of 100,000 followers.

32. 55% of fashion shoppers have made a purchase based on an Instagram creator’s post

Instagram is a highly visual medium, making it an ideal spot for fashion brands to showcase—and even sell—their products.

33. 50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram

At the point when Instagram advertisements are accurately targeted and visually appealing, they’re profoundly compelling methods for associating with new customers.

34. Instagram’s potential advertising reach is 1.16 billion users

That is 19% of grown-ups matured 13 and over. This addresses a 7.1% quarter-on-quarter increment in promoting reach in Q3 2020.

35. Instagram advertisers can reach a youth audience of 83 million

To be explicit, this Instagram detail refers to clients age 13 to 17. That makes Instagram third regarding youth advertising reach, behind Facebook (123 million) and Snapchat (91.9 million).

36. Instagram will earn $18.16 billion in ad revenue in 2020

That estimated figure addresses a major jump from $13.86 billion out of 2020 and just $9.45 billion out of 2019.

37. 4 million businesses use Instagram Stories ads monthly

Stories advertisements offer brands the chance to make connecting full-screen encounters that interface with Instagram clients.

38. Mobile-shot Stories ads outperform studio-shot ads 63% of the time

Instagram users agree that Stories are more real and relevant. Stories promotions shot on versatile feel more like natural substance and less like a hard sell.

39. Stories advertisements with focal text outperform ads without text 75% of the time

This detail is explicitly centered around add-to-cart targets, yet it’s worth testing to perceive what utilization of text means for your Stories promotions for other advertising objectives.

40. Stories ads that emphasize the call to action perform better 89% of the time

Stories ads have a built-in call to action (like Swipe Up) at the bottom of the screen, but this can be easy to miss. Adding an enhanced call to action helps increase the chances viewers will interact with the ad.

41. How-to tutorials are the most popular form of Instagram video content

Followed by in the background posts, meetings, and news inclusion.

Consider what sort of fun, speedy, simple to-execute guidelines identified with your business or specialty you could change over into a short Instagram video content that motivates commitment.

42. IGTV videos are 4x bigger than photos on the Explore page

That makes IGTV recordings a decent method to attract likely new eyeballs to your account. Obviously, the initial step is to get on the Explore page.

43. IGTV automatic captions are provided in 16 languages

The Patriots have the highest engagement with their Reels. They see a normal 121,800 engagements for every Reel, contrasted with 21,600 engagements for each video.

44. NFL teams’ Reels generate 67% more engagement than their normal video posts

The Patriots have the highest engagement with their Reels. They see a normal 121,800 engagements for every Reel, contrasted with 21,600 engagements for each video.

AI is helping the future of digital marketing and it’s not just about what new technologies are available, but also what new trends are likely to come up in the near future.

The power of AI provides new opportunities to take place in the digital marketing place, but there are so many other techniques, tactics, and productivity improvements that also fall under the Al wing. Artificial intelligence is a rapidly growing industry and businesses need to keep up and find out which are working best for them.

The Future of Digital Marketing

AI is an engineered science referred to as artificial intelligence, and the actual name addresses the developing business sector and the digital revolution that it has just brought to the world. There is already proof that it has impacted the worldwide economy.

The ultimate destination is to build remarkable experiences for clients, as it provides great and relevant experiences for the users, while businesses will require the right knowledge and tools so it can do the job for them.

On the AI bandwagon yet? It’s difficult to take no notice of these facts! When it points out digital marketing, if you aren’t on the AI plane yet, it may fly over you.

We are going to explore how AI is changing the future of digital marketing, how you can be at the forefront, and the tools you require to be there.

AI is Shaping Digital Marketing

By using Artificial Intelligence it will bring you to a more advanced business planning and here are some AI facts that will for sure impress:

• 61% of marketers say artificial intelligence is the most precious aspect of their data plan
• 80% of organizations and tech leaders say AI already improves productivity
• Recent AI technology can improve business productivity by up to 40%
• 97% of mobile consumers are using AI-powered voice assistants
• 83% of early AI adopters have already gained substantial (30%) or moderate (53%) economic gains

As AI is getting more attainable, agencies are now able to use it to analyze data, forecast trends, and improve the quality of their brand. As an outcome, the way a brand carries digital marketing is changing dramatically.

A couple of years prior, the marketing world moved away from its customary model to a digital one, prompting a further developed advertising procedure. The center of the past promoting model was to target buyers dependent on conduct, which prompted the production of computerization… which prompted advanced deals and virtual client assistance. Furthermore, it might lead to another need soon!

What’s the significance here for 2021? Promoting needs to accept a more client-driven approach and change the marketing model!

Now it is more about automating manual and repetitive works, which could soon augment human resolutions while it will increase the global GDP by 2030. That rise is expected to be positive providing opportunities for new jobs, while it will also change how recent jobs are being carried out.

As consumers are being more demanding, for digital marketing consultants the efforts will have to rise in order to keep up with the demands!

This implies mainly for traditional businesses, especially those that were dependent on the conventional marketing model to utilize the AI-powered marketing campaigns which we already see a rise. Let’s get into AI tools that can help us meet those demands…

AI Tools That Will Change the Future of Marketing 

AI is a great marketing tool, that is for sure. What does it involve? AI causes organizations to address perhaps the most basic difficulties of business today – capturing the right target audience which are the online shoppers and influencing them to purchase your products.

From the strategizing stage all the way to the conversion and customer loyalty phases, AI takes a central part in the accomplishment of any effort. Thus, associations that completely influence AI will acquire a favorable position over their rivals.

The way that the businesses are going through big changes is probably going to turn into an inexorably relevant purpose of conversation this year. What has been seen so far are simply introductory uses of the new AI innovation, a couple of remarkable AI models incorporate Amazon’s “Buy with Amazon” feature and, obviously, Alexa, the voice associate who has been coordinated into homes everywhere in the world.

What is it for 2021? Marketing needs to adopt a more customer-centric way and change the marketing model.

It’s already automating manual and ongoing tasks. In the early stages, it will get into the human decisions also. In the ongoing process, it will add more to global GDP as predicted by 2030. This rise will be more than enough to have many good jobs, and also it will also bring the difference in how the current jobs are conducted.

As consumer’s beliefs become more demanding, being a digital marketing consultant and AI will have to rise so that we can keep up with the consumers.

This is mainly true for traditional businesses, mainly those that were dependent on the conventional marketing model for the long run, and the AI-powered marketing campaigns may be the indications of changes en route, yet they are being coordinated gradually now in SaaS tools all over.

Benefits of AI to Make a Change for Good

The lowest line is, AI can help small businesses raising their overall profitability.

With AI technology, marketers can understand and test the trends and forecasts for the future. They can then make choices depending on these facts, how to divide their budgets and identify their target audience. Brands can reduce costs (and time) on digital advertising waste and spend their time on high-value work. 

With the help of AI, businesses can create more brilliant, more accurate advertisements as well. By making AI an important part of your agency’s digital marketing plan, you can raise your sales AND save money through the process because only the tools that will help you are going to focus on your key target audience and not waste your marketing budgets on irrelevant eyeballs. 

On a bigger scale, AI is placed to have a positive effect on sustainability, scalability, and global trends. It will affect urban communities, government issues, and legislative issues. At the point when utilized the correct way, it can help the world be better. 

Here are five reasons why AI is changing the future of digital marketing:

1. Brings Clarity

Have you ever thought about why some brands don’t advertise? As per the recent study, 71% of marketing respondents say brands don’t know about their consumer base. And hence, 66% of marketers say they want brands to make more financing in creating customer awareness and relationships. Big credit goes to AI-based voice assistant, technology, and IoT, you can set reminders and alerts, and get open and accurate answers when it matters.

2. Leverages IoT

Another reason why AI is helping the future of digital marketing is that it is taking advantage of the power of IoT and related devices. Where all you require is your phone and it works from anywhere, that’s a blogger upgrade from the past. In fact, you no longer have to log in to your business email account and learn about who is asking for your opinion.

If someone on Twitter or Facebook requires your choice, all you have to do is message them, and the data will come straight to your phone. As long as you have a high-speed internet connection, you can get the results instantly.

3. Automated Marketing

AI is still learning and will continue to upgrade. In fact, not only will it become smarter, but it may also take the place of the human being. You no longer require to market yourself or your business, as your AI assistant, like Amazon Echo or Apple’s Siri, can do it on your behalf.

You can do more than just speak to your device and read its voice-activated messages. As time passes, your AI will be able to work more autonomously. From making purchases to booking flights, your device will make the required recommendations and even help you with your financials.

4. Recognizes Your Tone and Voice

Here’s another reason why AI is helping in the future of digital marketing. It’s now easier to search for people online and contact them. Companies like Google, Amazon, Facebook, and Apple make it possible to know your voice even if you don’t find time to learn about these and how to use them. 

So now all you have to do is say “Google,” or say “Hey, Siri,” and the search giant will know it, read the text, and get your information. AI technology uses these technology platforms to give you a better experience.

5. Natural Conversation

In the previous years, when voice assistants were still the new thing in the market, your device may have been able to recall your voice and respond, but it couldn’t have customized a reaction to your request.

This is why brands can foresee your acts on the behalf of your previous searches, your time spent on the website, your location, and much more. When you interact with your favorite brands, the device will do a great job of searching all the relevant information about the brand in the marketplace.

At Blupord, we believe AI is changing the future of digital marketing for the better and it will enable us more and more to provide our clients with the much required ROI for their businesses while making their own interaction with their clients easier. In 2021, more than ever, it’s time for companies to use AI in order to provide an elevated customer experience, not just to respond to consumers’ immediate needs but to build a long lasting relationships and brand trust.

Having a strong brand is all about consistency and recognizable company expressions across all the customer touch points; to provide not only the products and services but also the trust to the customers. A strong brand can be the focal point of a company’s overall success, and this is why successful global companies invest ongoing into building their brand online and offline.

It requires time and ongoing efforts to build up a strong and efficient brand, but also a strong brand increases the value of the overall company. It serves employees with orientation, motivation, and belonging. It gives the opportunities to have a competitive pricing strategy, and attract new customers – without much effort, simply because a strong brand creates a strong accord among the customers.

Here are 7 major advantages of developing a strong brand:

#1 Better customer recognition

“Oh, I know that brand”. A strong brand regularly uses every customer touchpoint; you will recognize it that very time just by looking at its color, font, or expressions. That delivers trust – and we like things that are more trustworthy and are safe. Simple sales rule: People buy from people they trust and like!

#2 Higher customer loyalty

“I like everything they do”. Customer loyalty is the regular impact of a continuously ensuring pleasing and user friendly experience and actual quality-based fulfillment. If a person has an excellent experience with the brand they will become your repeat customer, even in cases where a problem occurs and given it is resolved in a easy and professional manner, a business will still ensure to keep the client happy and loyal.

#3 More word of mouth

“Did you hear about this? It’s amazing!” When your brand provides a story that makes people learn about it more or what they are interested in, they will share it with their friends, family, and strangers at the bus stop. For that instance, they are your brand ambassadors talking about your brand and recommending it to others.

#4 Higher advertising effectiveness

“They’re showing something new“.  Your brand is your promises. Your client realizes that and a ‘solid brand’ will be met with interest and dependence. As long as the message is communicated clearly, it’s engaging and relevant, your target audience will embrace it!

#5 Higher applicant quality

“Working for this brand must be pretty awesome“. At the point when you see an organization that seems to have its head in the game, you’re probably going to be interested. Everybody needs to have solid, interesting brands with regards to their educational plan vitae. A strong brand attracts strong candidates – and company’s people are the overall company’s success!

#6 Higher employee motivation

“We have a cool thing going“. You’re working for something big and with no question proud of what you and your colleagues have achieved. That brings you joy and happiness in life and also in the workplace. Motivated employees are more effective and productive and this is crucial for the common goals and success.

#7 Lower price sensitivity

“I need this, no matter what“. The power of a strong brand provides the ability to increase prices. It’s simple: GREAT sells in a way that is better than GOOD, which fills development.

Creating a strong brand is not an easy task and it does not happen overnight. With branding becoming ever more crucial for organizations to not only survive – but to stick out of the deafening noise that is seven billion people wanting to be heard – the arguments for strengthening your brand are overwhelming. Taking the first step in the right direction is becoming crucial for businesses.

With branding getting always urgent for companies to endure – as well as to stand out of the stunning commotion that is seven billion individuals needing to be heard – the contentions for reinforcing your image are overpowering. So would you like to venture out the correct bearing?

Contact us at [email protected].

2020 will go down as a year that changed the course of history. One of the major implications because of the pandemic has been the fact that it has fast-tracked a switch to ‘everything’ digital. The world has been adapting to the way that it communicates and does business – social media usage has skyrocketed; businesses have adopted a ‘virtual’ way of working and work from home (WFH) has become an accepted business practice.

However, the businesses in the UAE are bouncing back and we have witnessed an increase in client enquiries for digital lead generation and programmatic advertising. Through custom-made digital marketing growth hacking strategies combined with omnichannel strategies, Blupord has developed a unique model that has benefited many of our clients within vast industries. Signing up for digital lead generation with Blupord will provide you with the following benefits:

✔ Cost per Lead (CPL) high performance campaigns

✔ Other digital models available

✔ Quick turnaround time: Max 3 days

✔ Market adaption and multi-lingual (based on target locations)

✔ Target your clients anywhere in the world

✔ Lead generation expected within 24-hrs from activation

✔ Feed your company and salespeople with daily leads / customer enquiries

✔ FREE content writing, short engagement videos, digital assets & CTA

✔ FREE landing pages & domains

✔ No lengthy trap contracts – suited to Your timelines

✔ Replacement of invalid leads

✔ Campaigns suited to Your budget

✔ Benefit from our affiliate networks and 70+ partners world-wide

✔ Omni-channel digital marketing strategies

✔ Hassel-free for Client – Our team will do all the work!

How does it work?

Independent of your business location, our team can target your prospects anywhere in the world and as per your requirement. When targeting internationally and based on nature of each location there are certain variables that we must adapt in order to successfully execute each digital requirement. For example, a type of ad that will work in Germany, might not necessarily work here and vice versa.

Research & Analysis

Online consumer behavior is different in each geographic location and in particular across the borders, hence why thorough research and analysis is crucial prior to commencing with any digital marketing campaign.

Market Adaption

Each market segment based on the country of origin, reacts differently to online advertisements, hence why market adaption is required for most of the locations we can target. In order to truly leverage from your digital assets, one must ensure that the digital assets will appeal to your target audience, engage them, inform them and ensure that a desire to purchase or register is created.

Content & Creatives

Compelling content and creatives are carefully crafted in order to appeal and suit each market of interest, and each digital asset serves the purpose of engaging, informing and converting. The digital campaign assets are designed with the latest digital trends released and serve the purpose of converting a prospect into a customer.

Digital Channels & Optimization

All the channels are interconnected in order to form omni-channel customer journeys, and each is custom selected based on client’s objectives. Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. The very first step of the process is finding an effective way to attract prospects to a website or a dedicated landing page.  Depending on your company’s objectives, there are several ways to achieve this. Here are some of the key online strategies which businesses use to drive traffic: Programmatic advertising, Social Media, SEM, SEO, Email Marketing and Display Ads.

Data Analysis & Re-targeting

High performance campaigns commence with awareness and building of traffic, including the required data, which is test optimized for targeted reach, followed by the re-targeting campaign and engaging with the audience through out all the touch points of each campaign.

At Blupord we pride ourselves on delivering quality leads and return on your investment weather that be in terms of quality leads or raising awareness for your products, services and overall company brand equity.

In order to ensure qualified leads for our clients, our team of digital experts explore and test various online strategies to determine which would result in the most cost-effective outcomes and valuable conversions, while keeping your expenditure at the minimum.

✅ To learn more, express your interest today – Let’s get started!

We can safely say that 2021 is the digital era, which is already coming with an array of new and improved technologies, and when it comes to sales in 2021, technology and automation is the ultimate investment and business asset! In 2021 for most companies business objectives should be: Technology & Business Objectives.

Technology is a crucial component of strategic planning, sales, marketing and meeting the business objectives, hence why businesses are beginning to understand just how beneficial it can be for the growth of their companies. In 2021, Customer Relationship Management (CRM) software is the absolute must have – since it has the ability to drastically alter the way companies carry out their daily tasks, the business functions and it has the potential to impact sales, marketing and business growth significantly.

But, rather the significant investment of time and money, the advantages of CRM are far too much and long term to be ignored.

• Go Green: The environment is to large extent messed up nowadays! And all human beings are responsible for this and also they must take the necessary steps being a responsible global citizen. CRM can be of great help regarding this issue. Custom CRM software can apparently reduce the use of paper. Every process that used to be conducted by forms and paper can be automated with the help of CRM software solutions. This not only just saves time and money but also it presents a company more environmentally-friendly.
• Client Dedication and Maintenance:  Providing a custom CRM software enables you to track your customer’s data and manage it in a more systematic way. Therefore the greatest and of most importance advantage is a boost in client satisfaction. And most other benefits of CRM stream from this single point.
• Increase in Sales:  The final goal of any business is making sales and gaining profit from it. Custom CRM software solutions help a business to gain profit to a wide range with direct and indirect ways. As it is provided that it boosts customer loyalty which helps to grow customer maintenance and also to the repeated sales. Other than this, CRM analyzes customer data and helps the marketer to set an aggressive perfect marketing strategy to increase conversion.
•  Resolve the Challenges of Customer-Facing Teams:  Nowadays, there are a lot of opportunities to reach and engage with trustworthy and potential customers online, with the help of social media, via your website and many more. Although this is nice for business, all of these touch points have the capability to complicate your ability to track and keep an eye on your company’s interactions with individual prospects.
  CRM solutions have developed to meet the challenges of customer-facing teams and reps- they combine with a wide range of other services and channels with the help of which your leads and customers engage with your business. This allows reps to communicate with the leads and customers efficiently without even missing a point because all actions can be managed with the help of the system.
  Adding, a CRM enables cross-term collaboration- this helps the departments. Like marketing and sales, to share resources and details about getting in touch with their contacts and avoid duplication of efforts.
• Make Work Processes to Save you Time: The best CRM systems help your marketing and sales efforts as well as all internal processes in relation to working with customers- also called as your workflows. Explanation, CRMs helps your complex and ever-changing workflows by automating, completing and also organizing certain tasks for you. A CRM system will help to keep your team on task and in sync by facilitating more proper use of time and reducing many complicated and time taking tasks.
• Robotize your Everyday Tasks:  CRMs automatic other day-to-day tasks, increasing the often time-consuming work which is required of the members of your sales, service, and also marketing teams. Mostly used automated tasks within CRMs contain entering data, setting up personal email, logging all customer interaction, and automating customer service tasks. This kind of automation helps reps to pick up where they laid off with their contacts as well as easily manage their relationship with all potential customers and other customers.
•  Report on and Break Down your Cycles: CRMs make reporting and finding your processes and also the pipeline easier. The reporting features within a CRM provide a deep look into your sales and marketing processes so you can greatly optimize your work over all the teams, this kind of analysis helps you create remarkable and memorable experiences for your potential customers and leads.

Grow Better With a CRM

CRMs provide the opportunity for your business to grow better for a wide range of reasons. Whether you’re just finding a central location to arrange and manage all customer-related information, make internal communication easier, convert more leads into customers easily, track the progress of your leads or improve your relationships with customers, for this as a whole CRM can help. At Blupord, we provide custom and easy to use CRM software programmes which have a proven track record for various industries. Contact our team today: [email protected] and get your CRM today!

According to the latest research, it was discovered that on an average there are about 3.5 billion Google searches per day, so in order to rank and be found by these searchers companies need to work according to the working rule of Google. One of the best ways to ensure that we as an agency are working in accordance with the latest trends and best cater to clients looking for content writing or sell their products online, we must start by improving your search engine optimization (SEO) efforts.

By making small modifications to your website content, we can improve the likelihood of receiving organic website traffic and this article will focus on how to produce better SEO in 2021 and rank higher on Google:

• Know which page is least working and update it with the content that people want to read about:

As the study shows, the content writers who deliver the best content have the ability to deliver the content which interacts with the people and hence ends up obtaining the attention of users making them stay connected with the data provided to them.

• Ensure that your content is created around the primary keywords and relevant secondary keywords

Researching keywords for your content not only helps to develop the framework of your piece; it also gives you the idea about what your audience desires to read. Once outlining the keywords best suited in accordance to your target audience with specific content type, will help you to build the content strategy in order to boost your SEO.
Google friendly writing is dependent on keeping the balance between keywords as well as everyday language. This in short means that your content should be written in such a way that it flows naturally. Furthermore, the keyword should appear naturally within your content; it should not be stuffed at the last moment into the writing.

• Diversify Your Backlink Portfolio

This is one of the prestigious parts of SEO! Even if you follow all of the tips related to on-page technical SEO, it is not guaranteed that one can get the raking on the first page of Google. A very crucial part of this depends on ‘Off page’ activities like whether you are getting backlinks from other high DA sites or not.  Backlink diversity come can come from two sources, specifically:

1. Types of backlinks

   : there are mainly two types of backlinks one is dofollow and the other one in nofollow link. DoFollow link contains more weightage in this perspective.

2. A site where the backlink originates:

   If you’re promoting your content,  and targeting publishers to run a story, the site that links back to your content would be the source of your backlink.

As one is getting the backlinks from various websites, the authenticated websites gives the information to Google that your site is good and it contains some informative knowledge which could be beneficial for the readers or visitors alike.

• Use Effective Header Tags to Target Google Featured Snippets

Before writing something one must have the blueprint of the content which he/she is going to write. Every page should have content organized logically, with the most important information at the top of the page. Also studies confirm that 80% of people spend their time on reading the main heading and the first paragraph of the writings.

However, Google doesn’t necessarily index context only by knowing what’s at the top of the page. Google looks at the article as a whole to see whether it’s comprehensive, so with that in mind, you’ll need to put some thought into how your page is laid out.

• Remember to Optimize Images

This is also an important part of SEO that sometimes seems to get forgotten, which affects the ranking of your page. If the images are big or heavy they take time to load which in return delays loading of your page, resulting in increased bounce rate. In addition, you should ensure to add ‘alt text’ to the images on your page. When using alt text, make sure to follow these rules: 

Descriptive: All alt text should describe the image in as much detail as possible.

Distinctive: The alt text should describe the content of the image and how it relates to the content; however, it should not repeat the contents of the page overall.

Relevant: Only use alt tags to explain the image and its relation to the content.

• Make Sure Your Site Is Mobile-Friendly

Recent studies state that over 60% of the users are using their mobiles to conduct their search on Google. This has become a crucial point and you should opt for a mobile friendly website. Google rewards websites that are mobile-optimized.

• Use Clean URLs and Meta Descriptions

Use more described and relevant URLs and also the meta description, as this helps Google to understand what your content is about. The main focus should be on the goal to make them both as concise and clear as possible while including your target keywords.

Need more insights into effective SEO? Talk to our team at Blupord today at [email protected] 

According to Internet Live Stats, there are about 1.8 billion websites online and this provides us with the prediction most of the users will never visit the lion’s share of them. But however, all these websites will come into playing their important roles in setting up the market trends in the year 2021.

It’s important to keep in mind that web development standards sometimes change faster than they can be implemented. 

So in order to be one on one with the technology we need to keep up with the latest trends and also know what the technology holds in this sphere.

Here are some of the trends related to website development which need to be in light for the year 2021:

Progressive Web Apps (PWA)

PWA is not the main focused trend for this year but, however, this technology gained the attention of modern developers’ and investors’ because of its capability of performing a high-quality user experience.

What makes the PWA trend in the year 2021:

It gives you the experience of high speed and convenience while using the mobile to the same as that using it on the computer. This enhances the user experience for the mobile version.

According to studies, PWA has improved the quality of the following services:

• Uber;
• Twitter;
• Smashing Magazine;
• Pinterest;

PWA is changing the way we use the Internet. Not only is it fast and loads instantly, but it also allows users to utilize services offline, while performing all the functions of a native app.

Artificial Intelligence Development

Artificial intelligence which is said to be the future of our technologies copies the human behavior to a very high extent. It can perform a lot of activities like:

• Learning
• Data collection
• Analysis

Many users did not even notice that most of the work on websites is done by AI. It has brought a whole new prospect in the sphere of web development.

The most common and widely used way of including artificial intelligence AI in the websites is through adding a chatbox on the website which increases user interaction with the website. AI is used almost at each step – starting with deployment and ending with a test.

Voice Search and Navigation

Most of the technologies around us can even hear us. These technological devices include laptops, mobile phones, tablets, etc. and a lot of automobile functions can be controlled with the voice command we give to them.

This in turn concludes that we don’t really need to address them to work in some aspect; instead the voice command can take over taking the lead in order to perform that particular task.

Voice search and navigation through the web page are:

• Ease of use
• High speed of task execution
• Great user experience

These days consumers prefer to use their voice instead of typing as it is easier and less time-consuming. Therefore, website developments will be closely related to the implementation of such functionalities.

Motion design UI

This is one of the best and main web design trends for the year 2021. With sleek designs coupled with sophisticated interactions, it immediately draws user attention. Due to motion design, these elements will be implemented:

• Charts
• Pop-ups
• Pull-down menu
• Scrolling
• Page header transitions

All of the above will help you display your unique style which in return entertains the user, improves behavioral factors, and helps your website app rank higher in search results.

These are the best web design market trends which we can carry with us in 2021 and these can also help you get ahead with the technology and customer service.

With the chaos of 2020 which we have left behind us, it’s time to look forward to what we can expect from the next 12 months with all the hopes and positive aspects.

2020 was the whole unexpected year for everyone due to the pandemic, which also affected some market trends that were expected to be the best – however, they ended up the scoring average, whereas many other trends which were supposed to be under the average line are trending for being the best!

Here are some of the observations from the top marketers around the globe on which trends are on the rise in the next 12 months:

Digital business pivots may become permanent  – by Teddy Heidt, Founder of The Gauge Collective.

According to him, to gain customers’ trust you need to Diversify your social media activity in order to connect with more engaged users and this way enrich the user experience on your social profiles by leveraging shop, address, and other customers’ experiences and many more features that break down barriers towards purchasing from your company. With this in mind, the company has responded with the launch of its Instagram shop to complement its new eCommerce program.

Tirocchi, CMO and co-founder, Shapermint enlightened us with  – Social media will become a top channel for purchase, instead of just discovery.

As the social media platform is becoming more and more reliable since the platforms are being made so easy to operate and to connect with users. Social media is even providing the opportunity for e-commerce customers to buy the products without even making them hop from one platform to another creating a simple and seamless path to purchase. With the advancement in 2021, the retail brands will have to adapt to these platforms with new rules, as it has been adopted by Amazon in many ways.

Sherene Hilal, SVP, product marketing, and business operations, Bluecore, predicts that — Informed buyers want to buy from informed brands.

This as a whole says that one goes beyond the age of personalization and also entering into an age of personal e-commerce,  which means that the customers share their experience with the brand to reflect their preferences at any given moment. They expect brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels. This in return helps the brands understand the information about their customers such as: what they need, and also when they want the product. This information is beneficial for both the customers and also the businesses.

Whereas we have Jim Kruger, Chief Marketing Officer, Veeam, and also he remarks the following: Virtual events started out of necessity, but are here to stay because of ROI and accessibility.

Due to the pandemic in 2020, many brands and companies went for virtual events which in return is the best practice to get in touch with the audiences. As with this virtual event scenario, they get to interact with entirely new audiences as virtual events are more accessible than in-person events. As these virtual events save the time of traveling, getting visas, booking tickets, finding the location of the events, and many other problems and many companies have found that this allows for higher attendance and more participation. That means lower costs for more people and a higher ROI. This seems like a good option for the companies that are restricted by the ongoing changes in the rules impacted by the pandemic and the strains it has put on their marketing budgets. In 2021 and beyond, virtual events will continue to be a popular route to engage with a broad set of customers as companies see the many benefits of online events.

And also in the opinion of Lisa Apolinski, president of 3 Dog Write Inc, Live interactions with virtual events. 

Due to the pandemic, many of the companies went for the live sessions with their audiences which in return gave them a positive approach towards their business gathering and further information about the audiences. Yes, there are complications with live events such as technical errors, but this could bring positive changes also such as the feeling of safety of attendees, ease of connection from anywhere in the world, and convenience from attending from one’s living room.

These are some of the top trends predicted for 2021.