Viral videos: Why do some videos go viral?
Every marketer’s aim is to create a video that goes viral. It is the most reliable method for breaking through the massive online clutter and beating the competition. Additionally, research demonstrates that social viewers—those who watch shared content as opposed to films they’ve found while browsing—are significantly more inclined to purchase a product and share it with others.
Why do some videos burn to a crisp while others just fizzle out?
The two most potent forces behind viral success, according to the analysis of nearly 430 billion video views and 100,000 consumer data points, are:
- Psychological Response – How the content makes you feel, and
- Social Motivation – Why you want to share it
People are more likely to share anything online that makes them feel strongly, making word-of-mouth marketing the most powerful type of promotion!
As per the latest reports, the bulk of sharing happens quickly after a video is released, and the great majority of sharing is carried out by a small number of individuals.
Why People Share
Social Motivation
There are 10 reasons for sharing on social media. The best videos generate a variety of motivations from viewers. The desire to express one’s opinion was a common one, but 75% of viewers discovered other compelling reasons to do so.
Emotional Response
The majority of individuals believe that comedy encourages sharing, yet this belief is difficult to prove and culturally sensitive. To ensure that the material resonates, businesses should attempt to create a variety of pleasant emotions—again, the more vital the response, the better.
Super Sharers Move The Needle
On average, 18% of internet users share movies at least once every week, and 9% do so every day. These “mega sharers,” who account for more than 45% of all shares, should be targeted by businesses.
Timing Counts
A video’s viral peak and total volume of shares increase with the number of shares it receives in the first two days following launch. Marketing professionals must think about front-loading initiatives to optimize exposure during this opportunity.
The day of debut also has an impact; the best days for sharing are Wednesday, Thursday, and Friday.
