Five tips for generating leads for small businesses
Since many customers are active online, marketers need to come up with ways to attract prospects, convert them into leads, and turn them into buyers. There are many obstacles preventing the implementation of these strategies, including increased competition, customer reviews on social media, and the evolution of customer behaviors when interacting with ads.
Here are five tips to help you generate quality leads:
Place CTAs strategically
It is best to keep CTAs (Call To Action) above the fold and directly in front of customers, across all screen sizes, and have one CTA per page. By placing your call to action above the fold and in plain sight, you will generate a higher conversion rate, since all of your visitors are able to directly see the offer. When visitors are required to scroll down the page before seeing the offer, or add another layer to discover the offer, then your conversion rates will be low.
You should not hide your CTAs at the end of long-form content, since this will reduce the number of people who see the offer and they might also lose the interest if they have to read a lot until they get to the actual point they are interested in. Ensure your customers won’t miss your offer regardless of whether they’re viewing on a desktop monitor or a small mobile screen.
Stay active on social media
Social media is the go-to medium for customer service questions today. Businesses must provide customer service via social media and provide fast answers to questions from customers.
Monitor your social media accounts actively and answer all questions; this will help you build solid relationships with your customers, which in turn will make them trust you. More prospects will convert to leads if they feel comfortable asking for more information about the products or services you offer.
Design landing pages that encourage social sharing
Sharing is underestimated by many marketers when it comes to lead generation. While most social shares are focused on blog posts, you can use this to drive more traffic to your landing page and generate more leads.
You can leverage social sharing to drive more traffic to your offers by being creative. Create compelling rewards and watch your landing pages get more traffic and leads.
Highlight Social Proof
Your conversion rate will increase when you display social proof next to your CTAs. Getting approval opinions from third parties improves conversions since customers seek each other’s opinions.
You can convert visitors to leads by placing reviews, testimonials, and even awards and recognition near your CTAs. It builds an additional layer of trust.
Create video content
Content that is video-based is one of the most effective forms. Customers love it because they can consume it on the go and it’s easy to use. Marketers love it because they can publish it at little or no cost and promote it through multiple channels.
Create videos that explain and entertain at the same time, and keep a unique angle in mind to get results. Try out different video angles and content concepts on social media to see what your audience responds to.
If you structure your sales funnel correctly, you can put your business on autopilot and convert leads into customers consistently. Depending on each platform, consumers also spend on some video views a longer period of time, while on others a lesser period of time – keep this in mind when you structure your content.
Choose the right digital marketing agency for guidance and assistance with your lead generation requirement and get it right from the start.
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