Our SEO Strategy
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Search engine optimization (SEO) marketing is a significant driver of business and market share expansion these days more than it has ever been in the past. SEO is used to increase the likelihood that people who are interested in your website content find it when they type a query into a search engine (i.e. Google, Yahoo, Bing).
When you type a query into a search engine, it analyzes all web pages and returns a list of sites that address your question. For companies good SEO includes (although not limited to) evaluating the types of content you have on your website, checking your website structure for duplicate content, tags and categories that hurt your rankings, good meta data for each different page and a minimal amount of internal linking, even your contact information and of course being mobile friendly. With majority of people searching through their smartphones, having a website that is 100% mobile optimized is a must.
Search engines have criteria, also known as an algorithm, that is used to select which pages appear in the results. Our job as SEO experts is to optimize your site so its relevance is recognized by search engine algorithms and it’s ranked higher. There are several factors that go into optimizing a website including links, keywords, content, site functionality, site design, and more.
SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.